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  • 7/25/2019 Learning Abokok

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    Learning about ContentMarketing

    By Ric Oribiana

    Content Marketinghas been one of the jobs mentioned by Jomar Hilario in

    our Date with Freedom Summit as among our possible careers. As an aspiring

    Virtual Professional

    (VP) who also just

    heard of this the first

    time, I have done alittle research and

    would like to share

    what I learned about

    content marketing.

    Definition

    Content Marketing Institute defines content marketingas a

    a strategic marketing approach

    focused on creating and distributing

    valuable, relevant, and consistent content

    to attract and retain a clearly-defined audience

  • 7/25/2019 Learning Abokok

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    and, ultimately, to drive profitable customer action.

    (Ansabe? Nosebleed tayo dito, ah!)

    Well, first we need to know what does content mean?

    Sa pagkakaintindi ko, ang ibig sabihin ng contentay nilalaman. Therefore,

    nilalaman o contentng ano?ng information.

    This information must have contents that are valuable, relevant and consistent

    to meet the needs of the reader.Again, sa pagkakaintindi ko, ito ay dapat

    nagbibigay ng mahahalagang impormasyon na sumasagot sa

    pangangailangan ng bumabasa nito. Ito ay magbibigay ng mga bagay na

    may kabuluhan sa kanya. Ito rin ay naglalaman lamang ng mga bagay na

    naayon sa kanyang interes o pangangailangan. (Haba talaga kapag

    tinagalog.)

    Compared to Sales which depends so much on the skill of the salesperson,

    Marketing puts forth an offer

    that meets the buyers needs

    right at the place and time of sales opportunity.

    The most effective marketing is therefore about communication, not

    manipulation.

    So, dito pala nagkakaiba ang marketing at sales. Napakaimportante ang

    communication sa marketing. So ang content marketing ay nag-lalaman ng

    offer o alok sa customer pagkatapos na mabigyan ng kasagutan ang

    pangangailangan sa pamamagitan ng mga impormasyon. Ang isa pang

  • 7/25/2019 Learning Abokok

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    pagkakaiba nito sa sales ay nakafocus ang (naubusan ako ng Filipino dito)

    content marketing sa pangangailangan at kung ano ang gusto o needs ng

    customer at hindi kung ano ang mga features o maganda sa produkto.

    I like the analogy on the picture below with the content likened to water.

    Water takes the shape of its container. The content for content marketing

    should likewise take the shape on what the needs are of the audience being

    targeted.

    So, balik tayo sa definition ng content marketing, para alam natin kung ano

    ang kailangan natin para sa career na ito. Isa raw sa purpose nito ay parama-attract at ma-retain ang attention ng isang target audience o ayon sa

    Content Marketing Institute ay clearly defined audience raw. So, hindi kung

    sino-sino lang, dito meron lang tayong isang klase o uri ng taong gusto

    nating makuha ang attention at depende ito sa pangangailangan ng

    audience na ito.

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    It is very clear here that we are dealing first with an audience, not with an

    immediate buyer.

    So in the end, our output should result to a customer action that would be

    profitable to the seller of the product, who are the clients of the content

    marketing virtual professional.

    Knowledge and Skills Needed

    What are the knowledge and skills needed to start and eventually succeed as a

    Content Marketer? Definitely it is digital marketing skills that Lee Oden (Top

    Rank Online Marketing Blog) states as identifying, engaging and managing

    promotion resources thru integration with email, social networks like, social

    ads, Search Engine Optimization (SEO), paid per click, sponsorships,

    influencers, retargeting, blogger outreach, public relations, all of this coupled

    with the ability to promote content.Sorry guys, lots of the things mentioned

    here are as alien to me as they may be to you. I need to familiarize myself on

    them first, before I can discuss them.

    Oden also mentioned the importance of ones ability to plan, implement and

    optimize content performance with marketing automation software like

    Marketo, Eloqua or Infusionsoft. Pero pang higher level na raw ito. I will

    stop here for the moment. Namention ko lang kasi malawak pala itong fieldng content marketing.

    Since this article has been written by a newbie in the field of virtual career, I

    stand corrected and appreciate it, if there any statements above that may not

    reflect the facts regarding Content Marketing.

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    References

    What is Content Marketing?. Anonymous. Content Marketing Institute.

    http://contentmarketinginstitute.com/what-is-content-marketing/

    The Difference Between Sales and Marketing.Heaton, James.

    http://www.tronviggroup.com/the-difference-between-sales-and-marketing/

    Essential Digital Marketing Skills for Content Marketers. Oden, Lee. Top Rank Online

    Marketing Blog.http://www.toprankblog.com/2014/02/digital-marketing-skills/

    http://contentmarketinginstitute.com/what-is-content-marketing/http://contentmarketinginstitute.com/what-is-content-marketing/http://www.tronviggroup.com/the-difference-between-sales-and-marketing/http://www.tronviggroup.com/the-difference-between-sales-and-marketing/http://www.tronviggroup.com/the-difference-between-sales-and-marketing/http://contentmarketinginstitute.com/what-is-content-marketing/

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