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    LEARNING

    BY:

    HSK

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    2003Prentic

    eHallInc.

    Allrights

    reserved.

    LEARNING

    Learning

    Involves change

    Is relatively permanent

    Is acquired through experience

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    DEFINITIONS

    Acc. to E. R. Hilgard, Learning is a relatively

    permanent change in behaviour that occurs as a

    result of a prior experience.

    In other words, it can be defined as a permanent

    change in behaviour through education and

    training, practice and experience.

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    NATUREOFLEARNING

    1. Change in Behaviour

    2. Change in Behaviour must be relatively

    permanent.

    3. Change must be based on some experience,practice or training.

    4. Reinforcement

    5. Learning is reflected in behaviour

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    THEORIESOF

    LEARNING

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    CLASSICAL

    CONDITIONING

    OPERANT

    CONDITIONING

    COGINITIVE

    CONDITIONING

    SOCIAL

    LEARNING

    LEARNING

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    Key Concepts

    Unconditioned stimulus

    Unconditioned response

    Conditioned response

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    CLASSICALCONDITIONING:

    DEFINITIONS

    Unconditioned Stimulus (US):a stimulus that has the ability to produce aspecified response before conditioning begins.

    Unconditioned Response (UR):the response produced by the US.

    Conditioned Stimulus (CS):an initially neutral stimulus that comes toproduce a new response because it is associated with the US.

    Conditioned Response (CR):the response produced by the CS.

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    CLASSICALCONDITIONING:

    DEFINITIONS

    Unconditioned Stimulus (US):a stimulus that has the ability to produce aspecified response before conditioning begins.

    FOOD)

    Unconditioned Response (UR):the response produced by the US.

    SALIVATION PRODUCED BY FOOD)

    Conditioned Stimulus (CS):an initially neutral stimulus that comes toproduce a new response because it is associated with the US.

    BELL)

    SALIVATION PRODUCED BY THE BELL)

    Conditioned Response (CR):the response produced by the CS.

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    EXAMPLE OF CLASSICAL CONDITIONING.

    In an organizational setting, we can see classicalconditioning operating.

    For ex:- at one manufacturing plant, every time the

    top executive from head office would make a visit,

    the plant management would clean up the

    administrative offices and wash the windows. This

    went for years.

    Eventually employees would turn on their best

    behaviour and look clean & proper whenever the

    windows were cleaned even on the occasions whencleaning was not paired with the visit from the top

    management.

    In it people had learnt to associate the cleaning of

    windows with the visit from head office.

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    2003PrenticeHallInc.

    Allrights

    reserved.

    THEORIESOFLEARNING(CONTD)

    Behaviour is likely to be repeated if the

    consequences are favorable.Behaviour is not likely to be repeated if the

    consequences are not favorable.

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    This theory is based on the work of B.F.SKINNER

    who advocated that individuals emit responses that

    are rewarded and will not emit responses that are

    either not rewarded nor punished.

    This theory says that behaviour is likely to be

    repeated if behaviour is favorable.

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    For Ex:-

    Working hard and getting promotion will probably

    cause the person to keep working hard in the

    future.

    On the other hand, if boss assures his subordinate

    that he would be suitably compensated in the next

    performance appraisal, provided the employee

    works over time. But when the evaluation time

    comes the boss does not fulfill his words, eventhough the latter had worked overtime. Next time

    subordinate will directly decline the work overtime

    when the boss requests him.

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    It recognizes the role of

    an organism in

    receiving, memorizing,

    retrieving and

    interpreting the

    stimulus and reactingto it.

    EDWARD TOLMAN

    used rats in his

    laboratory and he

    showed that they learnt

    to run through a

    complicated mazetowards their goal of

    food.

    COGNITIVE LEARNING

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    It was observed that

    rats developed

    expectations at everychoice point of maze.

    They learnt to expect

    that certain cognitive

    cues related to thechoice point could

    ultimately lead to food.

    The learning took place

    when the relationship

    between the cues andexpectancy was

    strengthened because

    the cues led to

    expected goals.

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    2003PrenticeHallInc.

    Allrights

    reserved.

    THEORIESOFLEARNING(CONTD)

    Key Concepts

    Attention processes

    Retention processes

    Motor reproduction processes

    Reinforcement processes

    What we learn comes from

    observing and imitating

    models-parents, teachers, peers,

    Superiors, film stars etc.

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    1. Attention Process:- people learn from a model

    only when they recognize and pay attention to its

    critical features.2. Retention Processes:-A models influence will

    depend upon how will the individual remembers

    the models action after the model is no longer

    readily available.

    3. Motor reduction Processes:- After a person sees

    a behaviour, the watching must be converted to

    doing.

    4. Reinforcement Processes:- Individuals will be

    motivated to exhibit the modeled behaviour if

    positive rewards are provided. Behaviours that are

    positively reinforced will be given more attention,

    learned better and performed more often.

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    2003PrenticeHallInc.

    Allrights

    reserved.

    THEORIESOFLEARNING(CONTD)

    Key Concepts

    Reinforcement is required to change behavior. Some rewards are more effective than others.

    The timing of reinforcement affects learning speed and permanence.

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    For example:-

    An employee who chronically leaves the office half

    hour early starts leaving the office twenty minutesearly, the manager can reinforce his behaviour so

    that it comes close to desired behaviour to leave

    the office in time.

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    REINFORCEMENT

    It plays a central role in the learning process.

    Reinforcement can be defined as anything that both

    increases the strength of the response and tends toinduce repetitions of the behaviour that preceded

    the reinforcement.

    There are to types of reinforcement:

    1.

    POSITIVE REINFORCEMENT2. NEGATIVE REINFORCEMENT

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    TYPESOFREINFORCEMENT

    POSTIVE REINFORCEMENT:- It is reward

    for desired behaviour. Reward should be

    such which stimulates desired behaviour

    and strengthen the probability of repeating

    the behaviour

    NEGATIVE REINFORCEMENT:- it is also known as

    AVOIDANCE LEARNING. It takes place when an

    individual learns to avoid or escape from unpleasantcircumstances. For example:- the manager may like his

    subordinates to come in formals and whosoever

    doesnt he criticizes them, to avoid criticism the

    employees may dress well to keep the manager happy.

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    EXTINCTION: it decreases the frequency of

    undesirable behaviour. Eliminating any reinforcementthat is maintaining a behaviour is called extinction. If

    rewards are withdrawn for behaviours that were

    previously reinforced, the behaviour will probably

    become less frequent and eventually die out.

    PUNISHMENT:- it is anything that weakens

    behaviour and tends to decrease its subsequent

    frequency. It is historic method of reducing andeliminating undesirable behaviour.

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    SCHEDULESOFREINFORCEMENT

    CONTINUOS

    SCHEDULE:- it

    reinforces the desired

    behaviour each and

    every time it isadministered. This type

    of reinforcement

    increases the

    behaviour rapidly andwithdrawal of

    reinforcement

    decreases the

    performance

    PARTIAL

    SCHEDULE:- In it not

    every instance of the

    desirable behaviour is

    reinforced, butreinforcement is given

    enough to make the

    behaviour worth

    repeating.

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    2003PrenticeHallInc.

    Allrights

    reserved.

    SCHEDULESOFREINFORCEMENT(CONTD)

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    2003Prentice

    HallInc.

    Allrights

    reserved.

    SCHEDULESOFREINFORCEMENT

    Fixed-ratio

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    THANK

    YOU