learning express session 2 smb access switching · smb switching portfolio •enhanced qos,...

Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved.

Learning Express Session 2 SMB Access Switching Gabriel Jimenez

Enablement Team

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

• Cisco SMB Customer Proposition

• Cisco SMB Partner Proposition

• Product Overview

Unmanaged

Smart

Fully Managed

• Smartports and Auto Voice VLAN

• Product Positioning


Fits Small Business

Designed for Extensible Networks Regardless of Size

Service Provider

Enterprise Commercial/ Mid-Market

Small Business

Built for Small Business

Designed for Small Businesses

Cisco Small Business

Small Business (<100 employees)

Cisco


Fits Small Business

Designed for Extensible Networks Regardless of Size

Service Provider

Enterprise Commercial/ Mid-Market

Small Business

Built for Small Business

Designed for Small Businesses

Cisco Small Business

Small Business (<100 employees)

Cisco

Cisco SMB Architecture Cisco Enterprise Architecture


SMB Switching Portfolio

• Enhanced QoS, security, and availability

• 8- to 48-port 10/100 and 10 to 52 10/100/1000 models with PoE options

• Simplified configuration and troubleshooting

• Designed for small office wide infrastructure

Cisco 300 Series Broad portfolio of managed

switches with an optimal mix

of features and performance

at an affordable price

Cisco 500 Series Feature-rich, stackable

switches that support

growing small businesses


• Advanced QoS, security and availability

• 24- to 52-port 10/100 and 10/100/1000 models with optional 10 GE and PoE options

• Stackable up to

• Managed entire stack as one

Cisco 100 Series Reliable, easy-to-use unmanaged switches that are ready to work out of the box and deliver basic connectivity

• Basic QoS, security, and availability

• Simple, basic web-managed interface

• 24- and 48-port 10/100 and 18- to 50-port 10/100/1000 models with PoE options

Cisco 200 Series Smart switches offer a basic

set of Layer 2 managed switch

features at a lower cost and

with simpler management

Function, Flexibility, Scalability

Price

–P

erf

orm

an

ce

• 5- to 24-port 10/100 and 10/100/1000 models

• Desktop and rack-mount

• Do-it-yourself small business

• Ready-to-use simplicity; no device management

• Zero configuration; zero customization

• No security or VLANs







Cisco 300 Series Broad portfolio of managed

switches with an optimal mix

of features and performance


Cisco 500 Series Feature-rich, stackable

switches that support

growing small businesses



• 24- to 52-port 10/100 and 10/100/1000 models with optional 10 GE and PoE options

• Stackable up to

• Managed entire stack as one

Cisco 100 Series Reliable, easy-to-use unmanaged switches that are ready to work out of the box and deliver basic connectivity

• Basic QoS, security, and availability

• Simple, basic web-managed interface

• 24- and 48-port 10/100 and 18- to 50-port 10/100/1000 models with PoE options

Cisco 200 Series Smart switches offer a basic

set of Layer 2 managed switch

features at a lower cost and

with simpler management


Price

–P

erf

orm

an

ce

• 5- to 24-port 10/100 and 10/100/1000 models

• Desktop and rack-mount

• Do-it-yourself small business

• Ready-to-use simplicity; no device management

• Zero configuration; zero customization

• No security or VLANs







Cisco Catalyst 2960 with LAN Lite Entry-level IOS based

switches with scalable

network management,

enhanced security and QoS

Cisco Catalyst 2960

with LAN Base Advanced network security,

availability, scalability, and

manageability for the most

demanding business

environments


• Choice of management tools – CNA or CLI

• EnergyWise & Smart Operations

• 8- to 48-port 10/100 and 10/100/1000 models with PoE & P0E+ options

• LAN Base Cisco IOS for intelligent services delivery


• Choice of management tools – CNA or CLI

• EnergyWise & Smart Operations

• 8-port 10/100 and 10/100/1000 models

• PoE, PoE+ and PoE pass–through

• LAN Base Cisco IOS for intelligent services delivery

Cisco Catalyst 2960-C Compact switches with

advanced network features for

space constrained businesses

that need to extend their

Catalyst based network


Price

–P

erf

orm

an

ce


Product Overview

• Unmanaged Layer 2 switches

• Zero configuration; plug and play

• 5 to 24 ports

• FE, GE, PoE and mini-GBIC ports

• Desktop and rack mount placement

• Metal housing with front facing ports

• Power efficiency support (EEE) for both FE and GE

• Integrated Quality of Service (QoS)

• Support Auto-MDI/MDIX function

• Retail friendly packaging*

• Limited lifetime warranty

* Most models

Cisco 100 Series Switches


• Metal housing on all models

• Front facing ports on all models

• New color box packaging (Green)

• New 16 port FE PoE switch

• New 8 port GE PoE switch

• EEE support on all version FE and GE

• QoS support across all models

• Consistent part numbers (SKU) across all the models (SG100D, SG10x, SF100D, SF10x)

Metal Housing Plastic Housing

Front Ports Back Ports

New Old


Next generation Cisco Smart Switches

8 – 50 port models, FE & GE, PoE

Enhanced features including QoS, IPv6 & remote management

Improved Power Efficiency with low-power chipsets and fanless designs

Localized into 7 languages, GUI & documentation

Small Business Support Service

Supported by small business support center with CCNA-certified staff

Limited Lifetime warranty

Product Overview


Cisco Netgear D-Link HP

Value Prop

from the

Competitor

Best feature/price offer

Solution Integration

Superior solutions & service

Price

Green

Price

Green

Industry Solutions

Strong business brand

Warranty

Sell Against FS7x, GS7x DES12xx, 325x,

DGS12xx 1700, 1800, V1905, V1910

Strengths

Comprehensive portfolio

Complete networking product, solutions, and services offerings

SB Investment Protection Program

Price

Transactional point products

Price

Transactional point products

Lifetime warranty with NBD

Brand

Small Office product attach i.e. printers, servers etc

Weakness No NBD on warranty

Limited networking product, solutions and services portfolio

Support is not strong

Limited networking product, solutions and services portfolio


Limited switch portfolio

Limited networking product & solutions portfolio

Command price premium



Fully Managed Feature set with L3

EEE / Low power consumption

IPv6

Advanced Security

Best Price Performance

KEY FEATURES OPERATIONAL SIMPLICITY

Limited Lifetime Warranty w/NBD

Auto Smart Ports

Network-Wide Auto Voice

Web GUI and CLI

Addressing new opportunities and markets for Small Business

EASE-OF-USE USGv6 / IPv6

GOLD LOGO

VARIETY OF

OPTIONS

ENERGY

EFFICIENCY

LOWER

CAPEX


Layer 2/3 Switching

Security Quality of Service

Performance Management and General

Cisco® Discovery Protocol and Smartports*

Wirespeed

performance

on Fast

Ethernet and

Gigabit

Ethernet

switches

Non-blocking

switch fabric

VLANs

Spanning tree

Link

aggregation

802.1Q

Trunking,

Port Mirroring

(SPAN),

Multicast

Static routing:

32 routes

Access control

list

MAC-based

port security

IEEE 802.1x

Secure

management:

SSH/SSL

Private VLANs

Storm control

Classification

802.1P

DSCP/CoS

WRR/SP

Rate Limiting

Shaping

Intuitive

interface

IPv6 Host

SNMP/RMON

Port and VLAN

Mirroring

DHCP Options

66, 67, and 82

TextView (CLI)

Localization

LLDP-MED

Auto Voice

VLAN

Desktop

Cisco phone

+ Desktop

Router

Switch

Access point

Other

Designed for Small Business


“They were the most energy efficient…”

“Cisco had the most extensive feature set for IPv6 transitions”

“easiest to configure and implement”

“forwarded line rate full mesh traffic at all frame sizes with zero loss”

“Cisco switches more economical”

“Highest capacity and scalability”

“Best resiliency when subjected to a DOS attack”

“We were impressed with the comprehensive set of features, performance, overall power efficiency, and ease-of-use of the Cisco switches” – Rob Smithers, CEO, Miercom

“Lowest power consumption and best-in-class efficiency overall”

“Most extensive set of IPv6 protocol and application support”

“Best usability with simplified UI”

“Wirespeed, non-blocking, L2 performance at all frame sizes”

“Best price/performance”

“Most extensive feature set”

“most extensive capabilities, best performance, lowest latency, lowest overall Energy consumption, and best user experience”

“Cisco has raised the bar for this product category” – Kevin Tolly, founder, The Tolly Group

Report: DR120119 – 24 Feb 2012

www.miercom.com

Report: #211103 – Feb 2011

www.tolly.com

Cisco 200/300 switches versus:

HP E2620, E2810, E2520, E2510, E1810

D-Link – DES-3052 / DES-3052P

Cisco 300 switches versus:

HP E2610, E2810, E2510

D-Link – DES-3528 / DES-3528P

Netgear – FSM726, GSM7224


Can be powered via PoE(+) or UPoE

Pass through PoE for end devices

Uplink & Downlink Data

Encryption

12 models to choose

from

KEY FEATURES OPERATIONAL SIMPLICITY

Zero-touch deployment

Auto Smart Ports

Enhanced Limited Lifetime

Warranty

Ideal for Retail Check Stands, Classrooms, Conference Rooms, Hotel Suites, and More

8 & 12 PORT

MODELS

QUIET

(FANLESS)

EXTEND THE

CISCO

NETWORK

FULL-SIZE

CAPABILITIES

LOWER

TCO


ADVANCED LAYER 2

(LAN Base) PORTFOLIO

Fast Ethernet Gigabit Ethernet

Catalyst 2960

1G Uplinks

Partial PoE

LLW

Catalyst 2960-S

10G/1G Uplinks

FlexStack

Full PoE, Partial PoE+

E-LLW

BASIC LAYER 2

(LAN Lite) PORTFOLIO

Fast Ethernet Gigabit Ethernet

Catalyst 2960

1G Uplinks

Partial PoE

LLW

Catalyst 2960-S

1G Uplinks

Partial PoE/PoE+

E-LLW

C2960S-STACK

Deployment Scenarios

Demanding Business environments:

Full Data & Voice, Stacking, 10GE, Advanced QoS

Security & availability, Full PoE, + scalability

Entry Level IOS-Based Switches:

Data & Voice, Enhanced QoS, Security &

availability.


Power the Phones Using PoE

Zero-Touch Deployments

• Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP

• Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use

• Automatically assign Voice VLAN on all relevant ports in the network

Links between Switches

Links to UC and IAD

Links to Phones

Links to APs

• Automatically set security levels for different types of devices with Auto smartports

Number of devices, Storm Control, Port mode, VLAN, Spanning Tree

Cisco UC500 and IP Phone


Additional Manual Config:

• When Voice VLAN changes

• When QoS rules in network

changes

• If Voice VLAN on switch 2 not set

same as switch 1

• If QoS on Switch 2 not set same

as switch 1

• If OUI table not correctly

populated

Manual Config

Automatic setup Call Control

UC or HSB

Switch 1

LLDP Approach | AUTO OUI Approach | AUTO

1

2

1

2

Switch 2

Instruct phone

which Voice

VLAN and QoS

to use—LLDP-

MED

Recognize

phone—

LLDP-MED

Apply appropriate

QoS and assign

to Voice VLAN

Recognize

phone—OUI

A

B

C

D

A

B

C

D

Activate OUI Auto Voice VLAN

Create Voice VLAN on Switch

Populate OUI table

Add Voice VLAN to port

Create Voice VLAN

Setup QoS parameters

Config LLDP-MED Network Policy

Add Voice VLAN to port


Supported Only with Cisco 500, 300, and 200 Switches

Call Control UC or HSB

Switch 1

Instruct phone which

Voice VLAN and

QoS to use—LLDP-

MED or CDP

4

Recognize phone—

CDP/LLDP-MED

3

Switch 2 Instruct phone which

Voice VLAN and QoS

to use—LLDP-MED or

CDP

9

Recognize phone—

CDP/LLDP-MED

8

CDP Advertises Voice VLAN 100 1

VLAN 100 created on switch—

assigned to port Gi4 and Gi5 2 Gi4

Switch Configures port

Fa1 with optimal parameters

for IP Phone

5

Advertizes Voice VLAN 100 and QoS

parameters via VSDP to switch 2 6 Gi5

VLAN 100 created on switch—

assigned to port Gi1 and Fa1 7

Gi1

Fa1

Fa1

Switch Configures port Fa1

with optimal parameters for

IP Phone

10

Working on Patent Application

No ManualConfig Network Adapts Automatically To:

• Voice VLAN changes

• QoS rule changes in network

• If Voice VLAN on switch 2 not set same as switch 1

• If QoS on Switch 2 not set same as switch 1

• Even when different call control devices advertizing different Voice VLANs connected to the network

True Zero Touch Deployment | AUTO

Automatic setup


Automatic Port Provisioning

Based On Device Intelligence

• Upon endpoint connection, access switch

gathers device intelligence via CDP, LLDP,

MAC OUI etc

• Automatic port configuration of pre-defined

macro based on device ID

• Built-in system macros and customizable

• Cisco or 3rd party Digital Media Players , IP

Surveillance Cameras , IP phones , Access

points

Benefits:

• Lower TCO with plug-and-play

provisioning

CDP/LLDP/MAC OUI

Device Identification

Default Port

Security camera

Macro (QoS, VLAN)

Digital Media

player macro

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Cisco Confidential 21

Internet

XG Connectivity

for Servers/Storage

Storage


Basic Open to Guidance Elite

IT Resources On My Own Rely on Partner Collaborate w/Partner

View of Technology Stick to Basics Willing to Invest Strategic Weapon

Temperament Reactive Proactive Strategic

Purchase Mindset Product Solution Architecture

Decision Driver Simplicity and Value Trusted Partner Platform for Growth

Satisfied When It… …Just Works …Boosts Productivity …Transforms Business

Preferred RTMs Retail, eComm,

NDI, SP

Unregistered,

Registered, Select, SP

NDI, Select,

Premier, SP


Basic Open to Guidance Elite

Lead With

Up-sell To

Price-Driven

Alternative

300 Series

200 Series 300 Series Cat 2K

200 Series 500 Series

500 Series Cat 3K

Cat 2K

90/100 Series

Retail, eComm, DMR VAR, DMR, SP VAR, DMR, SP


• Sell within the category

• Cisco SB series switches to be integrated with other small business solutions

• Catalyst 2K switches to be integrated with other Cisco enterprise-class products

• Sell to support specific application and network management requirements

• Video applications

• Voice applications

• Workspace requirements (see next slide)

• Sell to beat competing products • Cisco Catalyst 2K vs. HP A5120, E4210, E45xx, E2910, E2620 • Cisco SB series switches vs. HP E2510/20, E2620, E2810, V-Series,

Netgear, Dlink


Workspace Positioning

Cisco Small Business Cisco Catalyst

Target Market SMB SMB, Mid-market and Enterprise

TCO Lower CapEx Lower OpEx (overall network life)

Integration Seamlessly integrates with

other SBTG solutions

Foundation for Borderless Networks

solutions

Support Cisco SBSC Cisco TAC

Features ease-of-use TrustSec, Medianet, EnergyWise, Smart

Operations

Software Non Cisco IOS Software Cisco IOS Software

Orderability /

Refresh Cycles

3-5 years orderability

1-2 years product refresh

5-7 years orderability

3-5 years product refresh

Services SBTG Services Cisco SMARTnet® / SmartCare Services

Scalability Scale to a few sites Scale up to world’s largest networks

Management

Optimized for deployment

and management of small

networks

Multiple enterprise-level management

options: CNA, Prime LMS for large/multi-

site networks with TCO emphasis


Cisco offers you with a solution for each customer from SOHO to Enterprise

Cisco provides switching choices based on customer needs and customer type

There is no reason why you can‘t win the deal with Cisco Cisco has an answer for price, features, scalability, management, support


MFEFX1 | 100BASE-FX SFP transceiver

• 1310-nm wavelength for multimode fiber

• Support for 100-Mbps speed up to 2 kilometers

MFELX1 | 100BASE-LX SFP transceiver

• 1310-nm wavelength for single-mode fiber

• For distances up to 10 kilometers

MFEBX1 | 100BASE-BX-20U SFP transceiver



Mini-GBIC/SFP Transceivers

Gigabit Ethernet Transceivers Fast Ethernet Transceivers

MGBLH1 | 1000BASE-LH SFP transceiver



MGBSX1 | 1000BASE-SX SFP transceiver


• For distances up to 550 meters

MGBBX1 | 1000BASE-BX-20U SFP transceiver



MGBLX1 | 1000BASE-LX SFP transceiver




10G/5G SFP+ Modules

SFP-10G-LR | 10G SFP+ transceiver



SFP-10G-LRM | 10G SFP+ transceiver

• 1310-nm wavelength for single-mode and multimode fiber


SFP-10G-SR | 10G SFP+ transceiver



5G/10G Copper Transceivers 10G Ethernet Fiber Transceivers

SFP-H10GB-CU3M 10G/5G SFP+ transceiver

• Twinax cable, passive, 30 AWG cable assembly

• Three meters



• One meter



• Five meters


Basic Features

• VLAN

• Link aggregation

• Port mirroring

• Internet Group Management Protocol (IGMP)

• Spanning Tree Protocol (STP)

Basic QoS

• Trust endpoints (computer, phones, access points, etc.) to set prioritization

Basic Security

• Endpoint authentication: 802.1x

Basic Web Management

• Web management

SMART Basic

Intelligence in Switch/Network

• Allow/disallow/prioritize users,

applications, and workgroups

• Control performance of application

Scale/Grow Network

• Larger number of VLANs

Flexibility for Application Deployment

• MAC-based , guest, and private VLANs

Security

• Highly secure management (Simple Network

Management Protocol [SNMP] v3, SSH/SSL)

Management Visibility

• Management: SNMP, CLI, web GUI, cloud

MANAGED Advanced


• Cisco 100/200/300 Series Switches www.cisco.com/go/100switches www.cisco.com/go/200switches www.cisco.com/go/300switches

• Cisco 2960 Series Switches www.cisco.com/go/2960

• Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching

• Cisco Small Business Support Community www.myciscocommunity.com/community/smallbizsupport

• Cisco Series Switches Warranty www.cisco.com/go/warranty

• Cisco Small Business Service www.cisco.com/go/smbservices

http://www.cisco.com/go/500switches




Thank you.

learning express session 2 smb access switching · smb switching portfolio •enhanced qos,...

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