LearningFromLeadersofDigitalTransforma3on

SponsoredbyMicroso:

Learning from leaders of Digital Transformation

Digital transformation is the next industrial revolution

Industrial Revolution 4.0

Steam, water,

mechanical

production

equipment

Division of labor,

electricity, mass

production

Electronics,

IT, automated

production

Blurring the

physical and

the digital

divide

1784 1870 1969 2016

Digital Masters perform better

FASHIONISTASRevenue: +6%

Profitability: -11%

Market Value: -12%

DIGITAL MASTERSRevenue: +9%

Profitability: +26%

Market Value: +12%

Revenue: -4%

Profitability: -11%

Market Value: -7%

BEGINNER

Revenue: -10%

Profitability: +9%

Market Value: +7%

CONSERVATIVE

Dig

ital C

ap

ab

ility

Leadership Capability

+9% Revenue

Creation

+12%Market

Valuation

+26%Profitability

86% of CEOs consider Digital their #1 priority

CEOs believe

technology will

transform their business

more than any other

global trend

Source: PWC CEO Survey

Trends that will

transform

business, next five

years (%)

Technological advances

Demographic shifts

Shift in global economic power

Resource scarcity & climate change

Urbanization

Digital transformation is essential to sustaining a competitive advantage

5

ENGAGE YOUR

CUSTOMERS

with connected

experiences

EMPOWER YOUR

EMPLOYEES

to respond faster

to subscriber needs

OPTIMIZE YOUR

OPERATIONS

and rapidly deliver

new services

TRANSFORM

YOUR PRODUCTS

to unlock new

revenue opportunities

Amy Sommerseth

Sr. Director of Service & Experience

John Barbella

Business Partnership Mgr

Gordon Jaquay

Director of IT

Saurabh Parikh

VP CONA Services LLC

Panel Discussion