8/17/2019 Learning objectives.docx

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Learning objectives:

The core objective of this activity is to familiarize students with the concepts of brand promotion.

Learning Outcomes:

After attempting this activity, the students will be able to understand, explain, apply andcritically examine the dimensions of brand promotion into practical cases.

Scenario:

Brands and businesses in just about every industry are in a state of war with their competitorsthrough promotions and marketing strategies. ajority of renowned brands have been foundfighting for their brand promotion with their competitive brands in the recent history of !akistan.Brand"s taunting, pointing, and hitting their competitive brands via commercials and media

posters is a commonly seen practice now days among different brands i.e. a brand war iscommonly seen between two detergent giants Arial and #urf $xcel. #imilarly telecommunication

brands %fone and obilink and tea brands &ipton and Tapal 'anedar also seem to be (uarrellingwith each other in their T) commercials and on media posters. Brands in this way try to captureaudience" attention and increase their customer base.

Point of discussion:

*ith reference to the above given discussion do you think that this brand promotion techni(uecan benefit an organization by increasing its sales or hitting competitive brands may leave anegative impression on the customers+ ustify your answer.

Marking Scheme:

The total marks of this -'B are /0 mention at least /1 points in detail to justify your answer.$ach point carries /2 marks0 avoid irrelevant text3material while answering the (uestion.

Student’s Guide:

8/17/2019 Learning objectives.docx

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• 4eep your discussion with the mentioned scenario and irrelevant answers and materialwill not be graded.

• 'o not copy3paste the text3paragraphs from the reference links.

•

Be careful from those blogs who are promoting cheating culture among our students andkilling their creativity and critical thinking. Answers copied from such blogs will bestraightaway marked as zero. #imilarly any relevant or irrelevant material copied frominternet sources will get the same treatment. 5t can seriously damage your grades.