learning to grow: what is social media?
TRANSCRIPT
Learning to Grow:What is
Social Media?
Galatians 6:6 – Let him that is taught in the word communicate unto
him that teacheth in all good things
Introduction
State the significance of Learning to Grow Topics
• What is a learning to grow topic?
• Overview
The History of Social Media
• Definition and the origins
Understanding the different Social Media Accounts
• Learning the different audiences
• Why should we use it?
Conclusions
What’s a Learning toGrow - Topic?A L2G Topic is the start of a conversation to advance the knowledge of our members through shared experiences that provide insight and wisdom to diverse generations.Our first L2G-Topic is SOCIAL MEDIA:
• You can discover African American artists
• Read about African American authors
• Listen to African American musicians
• Learn important moments of African American history
Overview
Following is an explanation and brief history of social media, along with ways you can utilize it in your daily life to access global knowledge.
“Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.”
• Watch a video on YouTube on how to change oil
• Listen to a song on TikTok from an upcoming artist
• Tweet feedback during a global conference
• Create a video with loved ones and Snapchat to your story
What is Social Media?
History
How long has social media been around?
1st 2nd 3rd 4th 5th 6th
Circa 500 BC to
19451945 to 1980s 1985 1986 1994 1997
Antiquity to World
War 2
The post-war years
and CompuServe
Early social media
apps are born: The
Well and GENie
Listverse makes its
debut
The chatroom rises
with The Palace
Sixdegrees.com was
the first true social
media site
History
How long has social media been around?
7th 8th 9th 10th 11th 12th
1998 1999 2000 2001 2005 2006
Moveon.org was
one of the first
activist social media
sites
Blogging sites
begin to appear just
before Y2K
LunarStorm was
one of the first ad-
financed social
media sites
Wikipedia is born YouTube launches Facebook and
Twitter launches
“Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide”:
• 2.74 billion monthly active users
• Blocked in North Korea and China
• Launched by Mark Zuckerberg, Dustin Moskovitz, Chris Hughes and Eduardo Saverin at Harvard University, in Cambridge, Massachusetts
• Some people who use Facebook:
• Pastor Chris
“Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search”:
• Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006
• In August 2007 the hashtag debuts, first proposed by user @chrismessina
• “A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in”
• Some famous people who tweet:
• Dionne Warwick
“Instagram is a photo and video-sharing social media application that was launched in 2010 by Kevin Systrom. The first prototype of Instagram was a web app called Burbn, which was inspired by Systrom's love of fine whiskeys and bourbons.”:
• 67% of U.S. adults ages 18-29 use Instagram in the United States
• 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions
• 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years
• Some famous Instagrammers:
• Priscilla Shirer
• Dr Tony Evans
“Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed. It's advertised as a "new type of camera" because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends”:
• Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University.
• 69% of U.S. teens say they use Snapchat
• 30% of internet users aged 26–35 use Snapchat
• Some famous people who Snapchat:
• MichelleObama (user name)
Snapchat
“Tik Tok (formerly known as musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app is now called Tik Tok, complete with a new logo, has all of the same features as musical.ly and allows users to create videos recorded in 15 seconds or less and share them across a community”:
• Almost 70 percent of TikTok users are between 16 to 24 years old, which means that only 30 percent are 25+ years old.
• In 2016, TikTok started as a Chinese project called Douyin, which is still the Chinese name of the appSome famous Tik Tok.
• TikTok is a learning platform, meaning the A.I. tracks what you have liked and commented on, clicked, or watched multiple times, and then puts more similar content in front of you
• Some famous TikTokers:
• HiIlary Caitlyn Phillips
• Colin Labrosse
• Aatiqah
TikTok
• Using different types of social media can spread the voice of God to younger generations who constantly use these means of communications daily
• Advancements in social media requires us to expand our traditional ways of communicating, while always keeping God's word at the center.
• If our goal is to exalt the Savior by equipping the saints to evangelize the lost, how can we do that if we never take the time to learn about how the young people are communicating?
Why use social media for spreading the word of God?
Conclusion
Thank you for taking the time to read this introduction to social media. I hope it sheds some light on why and how we must proactively begin to
embrace different ways to reach a broader audience, while keeping those values instilled from God with us every step of the way.
Melvin Wayne Abraham, Communications Ministry Leader
Resources
The resources to learn more about these social media platforms:
• Social Media Definition
• History of Social Media
• Facebook Background
• Facebook Facts
• Twitter New User
• Twitter Facts
• What is a Hashtag
• Instagram Stats
• Instagram History
• Snapchat History
• Snapchat Facts
• Snapchat Facts 2
• Snapchat in Churches
• Tik Tok Beginnings
• TIk Tok Facts
• Tik Tok for Churches