LEARNING TO TELL

YOUR ONLINE STORY

C h i e f S t r a t e g i s t o f I n m a n N e w s

#APRinnovate

1. Appeals to emotions

1. Creates intimacy

1. Engage consumers

1. Reaches a large

audience

#APRinnovate

#APRinnovate

#APRinnovate

1. Be personal

2. Be real – authenticity is key

3. Share what you love

4. Share moments in real estate

5. Look at your life as content. Events, broker tour,

clients you work with. #APRinnovate

1. What does it feel like to live in (city)?

• Dining

• Places to visit

• Hot spots

2. Your interests

3. Homes – unique features

4. Your family

5. What you are passionate about#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

1. Add captions and descriptions to quotes

or videos

2. Overlay a “call to action”

3. Add keywords and images to video

description

4. Include watermark or website URL on

original photos

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

#APRinnovate

1. Be authentic

2. Be real

3. Use images and videos to tell the story

4. Look at your life as content

5. Use every opportunity to tell your online

story!

#APRinnovate

See me in my booth for

#AskKatie!

Facebook.com/KatieLanceCon

sulting

@katielance