leasing season survival kit: prep now, relax later
TRANSCRIPT
2018 © AppFolio, Inc.@AppFolio #AppFolioChat
2018 © AppFolio, Inc.
Leasing Season Survival KitPrep Now, Relax Later
David GaultiereSr. Product Manager, AppFolio
2018 © AppFolio, Inc.
2018 © AppFolio, Inc.
• Property operations and accounting• Powerful dashboards & reporting• Online rent collection (free)• Vacancy marketing & prospect tracking• Built-in resident screening• Online applications & leases• Comprehensive maintenance tracking• Mobile inspections
…So you can run a more successful business!@AppFolio #AppFolioChat
Web-Based Property Management Software
2018 © AppFolio, Inc.
Hello!David GaultiereSr. Product ManagerAppFolio
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Agenda•Market Trends•Supercharge Your Leasing•Technology Predictions
Real EstateMarket Update
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3.6% YoY decline in Manhattan rents
90%
91%
92%
93%
94%
95%
96%2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Dropping Occupancy Rates
0%
1%
2%
3%
4%
5%
6%
7%Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2010 2011 2012 2013 2014 2015 2016 2017
Effective Rent Growth
Homeownership Rate Is Near Historic Lows
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More millennials are buying homes
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Increase in digital ad spend
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Amenities are evolving with technology
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Consumers expect instant service
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1. Go Mobile: It’s No Longer Optional
80%search the web on their smartphone
75%renters contact communities using mobile devices
106%increase in logins from a mobile device
66% Age 55-64
Desktop
Mobile
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2. Exceed Customer Service Expectations
71%of renters expect to hear back within a day
50%of students expect response from their property manager in less than 2 hours
80%of companies say they deliver exceptional customer service
8% of their customers agree (JAY BAER)
Are you equipped to meet these expectations?
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Mobile accessReal-time access Streamlined processes
3. Automate Your Entire Business
Modern communication
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Leasing On Autopilot
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1. Showcase
Your Rental
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65% of renters search on their phones
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A picture is worth a thousand words
Photos =
•66% more leads
•Quality counts
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Video Walkthroughs
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Listing details matter
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Feature on your website
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One and done
Internet Listing Sites
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Poll: How much do you spend on marketing your vacancies each month?
A. $500+
B. $250-500
C. $100-250
D.$50-100
E. $0-50
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2. Quickly
Follow Up
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AutomaticEmailResponses
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Pre-QualificationQuestionnaire
Tell us about you
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Schedule& Manage Showings
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Leasing Contact CenterVacancy posted w/ phone number directed to LCC
Prospect contacts PM and AppFolio answers
on their behalf
LCC pre-qualifies the prospect
LCC alerts PM to hot leads
PM only deals with pre-qualified leads to close
the dealLCC
Lifecycle 24/7
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Capitalize on every opportunity
InternetListingSites
Guest Card Application
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Poll: How much time per day does your leasing team spend fielding inbound leads?
A. 8+ hours
B. 6-8 hours
C. 4-6 hours
D.2-4 hours
E. 0-2 hours
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3. De-risk
Applications
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Automated Screening Decisions
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Poll: How much time do you spend on your screening process from entering applicant information to making a decision?
A. 5 minutes or less
B. 1 hour or less
C. Hours
D.Days
E. I have no idea!
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4. EffortlesslyConvert
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PrepareLease
Template
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SignLease
Online
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CountersignLease
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Lease your vacancy
Application Lease
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Poll: Are you using some form of online lease today?
A. Yes, 100% are online
B. Yes, most are online
C. Yes, some are online
D.No, we do not offer online leases
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5. Make Happy
Renters
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Intuitive Renter Portal
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24/7 Maintenance Call Center
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Real-Time Text Messaging
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Amazon Alexa Integration
Alexa, submit a maintenance request for my sink.
Ok, your property manager has been notified.
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Poll: Do you offer any sort of smart devicesas amenities to your renters?
A. Yes, for all of our rentals
B. Yes, for most of our rentals
C. Yes, for a few of our rentals
D.No, we do not provide smart devices
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Technology Predictions
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As technology optimizes day to day processes and functions, successful property
management companies will differentiatethemselves with amazing service…
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Big Data
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Machine Learning
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Automation
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Recap•Market Trends•Supercharge Your Leasing•Technology Predictions
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ThanksQuestions or Comments?
David GaultiereSr. Product ManagerAppFolio
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