Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

THE HISTORY12 YEARS & COUNTING

Year after year, the “Leather & Laces” party proves to be the hottest, chicest and sexiest place to be during Super Bowl Weekend.

Since its inception in 2004 in Houston, Texas, the party quickly became a bona fide hit with more than 3,000 guests entering through the doors at the sold-out event. Because of the demand, there are now two nights to attend.....the ONLY party at Super Bowl to do so.

Fashion, style and pure sexiness are the flavor of this party; where the cool, trendy, rich and famous flock to enjoy hand-rolled Sushi, open bars with top notch beer and wine, ultra premium liquor, as well as trays of delectable hors d'oeuvres and desserts which are passed among the sleek-dressed guests by incredibly beautiful women.

In this high end celebration, the best Celebrity DJ’s in the world take it up a notch which translates into hot bodies and lots of glitter as people swarm in on the dance floor in a frenzy of dancing and singing. Cirque du Soleil performers and nationally recognized magicians and illusionists are added elements meant to enhance the experience.

With two sold out nights and a bevy of Hollywood celebrities and athletes as guests every year..... It is a proven fact; “Leather & Laces” represents all that the Super Bowl weekend is meant to be: glamour, glitz and excitement!

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

Adriana LimaAdriana Francesca Lima was born on June 12, 1981 in Salvador, Bahia, Brazil. At the tender age of 13, Adriana entered the Ford Supermodel of the World Contest, where her unique beauty, derived from her Native-Brazilian, African-Brazilian, Portuguese, French, and Caribbean heritage, won her second place.

Moving to New York at age 16, Adriana joined the Elite Model Management and further pursued her modeling career, landing a campaign for the fashion designer Anna Molinari's clothing line. However, it was her appearance in several Guess? campaigns that gained her the recognition that catapulted her to her status as one of the world's top fashion models. Since then, she has appeared in campaigns for Anna Sui Jeans, Bebe, Gasoline, Mossimo, Victoria's Secret, BCBG, Keds, and XOXO, and has appeared on the covers of magazines such as Vogue and Marie Claire.

She consistently appears in the hyped Victoria's Secret Fashion Shows, gaining recognition as one of the Victoria's Secret's Perfect 10. In her spare time, Adriana dedicates her services to help orphans in her native Brazil. She has appeared in the Italian TIM mobile Commercials.

Erin Heatherton

Heatherton was discovered by a scout while vacationing with a friend in Miami. At the age of 17 Heatherton moved to New York City.

In September of 2006 she launched her career walking for Diane von Fürstenberg.

She has since walked for Prada, Stella McCartney, Chanel, Marc Jacobs, Carolina Herrera, Michael Kors, Valentino, Oscar de la Renta, Dolce & Gabbana, Moschino, Isaac Mizrahi, and many others. Heatherton's campaigns include Chopard, XOXO, Diesel, Versace, Lord & Taylor, Blanco, H&M, Lacoste, Armani Valentino, Karl Lagerfeld and Dolce & Gabbana.

Heatherton is a featured supermodel with Victoria's Secret.

2015 HOSTS: SATURDAY

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

Behati PrinslooPrinsloo was born in Grootfontein, Namibia. While on holiday in Cape Town, South Africa, at 16, Prinsloo was discovered by Storm Model Management (who discovered Kate Moss).

Prinsloo has appeared in the Victoria's Secret Fashion Show from 2007–14. In 2009, Prinsloo was made a Victoria's Secret Angel and in 2014 she opened the show for the first time. She is also the face of the VS brand Pink.

Prinsloo has walked in fashion shows for Chanel, Prada, Louis Vuitton, Zac Posen, MaxMara, Lacoste, and Miu Miu. She has been on the covers of Vogue, GQ, L'Officiel Netherlands, V, Italy's Muse, Russian Vogue, Mexican Vogue, Spanish Vogue, Glamour and Swedish & Italian Elle. Her ad campaigns include Chanel, H&M, Hugo Boss, Kurt Geiger, Marc by Marc Jacobs, Juicy Couture, Lacoste, Nina Ricci, Tommy Hilfiger, Gap and DKNY Jeans to name a few. She is the face of Pepe Jeans campaign for Spring/Summer 2014.

Prinsloo and fellow Victoria's Secret models Jacquelyn Jablonski and Jasmine Tookes guest starred on CBS' Hawaii Five-0 playing themselves.

Prinsloo began dating Maroon 5 frontman Adam Levine in 2012 and the couple married in Mexico on 19 July 2014.

Lily AldridgeLily Aldridge is a Victoria's Secret "Angel" and a Sports Illustrated Swimsuit Issue model, appearing alongside Chrissy Tiegen and Nina Agdal for the cover of the issue's 50th anniversary.

Aldridge started modelling at the age of 16, for Abercrombie & Fitch. Her advertising campaigns include Arden B., Bobbi Brown, Gap, Tommy Hilfiger, Coach, JCrew, Charles David and Levi's.

Aldridge has appeared on the covers of Glamour, Vogue, Elle and others. She has been featured in editorials for Glamour, Cosmopolitan, Teen Vogue, Harpers Bazaar, Lucky and Marie Claire.

In 2009, Aldridge walked in her first Victoria's Secret Fashion Show. In 2010 she became a Victoria's Secret Angel and walked her second Victoria's Secret Fashion Show, in which she was given her wings for the first time. She has also walked the 2011, 2012, 2013 and 2014 fashion shows.

2015 HOSTS: FRIDAY

PREVIOUS HOSTS“Leather & Laces” is the only event that guarantees that its Celebrity hosts will not only be in attendance at the party but also be interactive with guests for a several-hour period. “Leather & Laces” has had a very diverse group of well known Celebrity hosts from Hollywood, music and the NFL including:

Brooke Burke Bar Refaeli Jeremy Piven Brooklyn Decker Jamie Chung

Nicole Scherzinger Alessandra Ambrosio Kevin Dillon Carmen Electra Kim Kardashian

Joanna Krupa Josh Henderson Jenny McCarthy Roselyn Sanchez Donald Driver

JWOWW Eddie Cibrian Mark McGrath Catherine Bell Terrell Owens

Audrina Patridge Kelly Monaco Bridget Marquardt Victoria Silvstedt Kendra Wilkinson

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

Bentley Project is truly a distinctive Gallery that creates the perfect event venue setting. Critically acclaimed, the Gallery is located in downtown Phoenix, just a few blocks south of Chase Field and the new Phoenix Convention Center.

It is a unique venue unlike any other with distinct architectural details such as the original brickwork and high soaring ceilings with exposed wood beams. The newly transformed warehouse building also features with floating white gallery walls and spectacular high gloss concrete floors.

The Gallery has over 25,000 square feet of what can be considered a blank canvas on which to “paint” the perfect event and realize its’ creative vision.

VENUE: BENTLEY PROJECT

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

ENTERTAINMENT

As the legend of Cobra Starship would have it, frontman Gabe Saporta took their name from words written on the back of Saporta's favorite vintage jacket. In 2006 the band burst onto the scene with an über-catchy dance-pop-rock single named "Snakes on a Plane (Bring It)."

In 2007 ¡Viva la Cobra!, came out followed two years later by Hot Mess, which produced "Good Girls Gone Bad," a Top 40 smash sung by Saporta and Gossip Girl actress Leighton Meester. The band kept the party going in 2011 with the release of, Night Shades, which spawned a top 10 hit with "You Make Me Feel." After taking some time off working on other projects, the band came back late this summer with the Top 40 hit single, "Never Been in Love," which features vocals by Icona Pop.

MENTALIST, JIM KAROLJim Karol, mentalist and memory extraordinaire has been seen by millions from his appearances on NBC's “Phenomenon”, “The Tonight Show” with Jay Leno, “The Ellen Show”, Howard Stern and “The Today Show”. Some of Jim's extraordinary abilities include memorizing a shuffled deck of playing cards in less than a minute and knowing the day of the week for every date since the beginning of the calendar. Jim has held three Guinness World Records and has led many people to believe that he can actually read minds!

CIRQUEFounded in 1984, Cirque du Soleil is French for the "Circus of the Sun”. It is circus that mixes circus arts and street theater, special effects and spectacular costumes. Cirque USA is constantly reinventing the idea of the circus and trying to defy the limits of reality. Its performances combine elements of street performances, circus opera, ballet, and rock music.

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

SPONSORSHIP BENEFITSWe can provide a great means of broadening your competitive edge by improving your brand / company's image, prestige and credibility by supporting events that your target market finds attractive.

In fact, sponsorship such as this often can generate media coverage which may not have been otherwise available. Sponsoring national events has become the fastest growing type of marketing in the United States.

Below are just some of the many ways or opportunities to benefit:

• Drive traffic to in-store location with Celebrity host appearance.

• Create positive PR for the brand or company.

• Build brand positioning through associative imagery with the Celebrities.

• Use as corporate hospitality that promotes good relations with clients or potential clients.

• Ability to design a fully branded promotional or interactive area at event.

• Support or develop a local, regional or national ad/marketing campaign.

• Use to showcase and introduce new products, technologies or services.

• Raise brand awareness and create preference for the consumer.

• Forum for face-to-face networking among industry leaders, potential strategic partners and customers.

• Ability to reach affluent and influential consumers in a captive environment.

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

MEDIARogers & Cowan will be handling press coverage for both “Leather & Laces” events. The network of media will be invited to cover the event from inception to conclusion, to provide maximum outreach locally, nationally and globally. Last year alone ,“Leather & Laces “ in NYC received over 1 billion media impressions.

The following are the consumer and media targets that we launch a full scale outreach campaign to that are in the entertainment, lifestyle/pop culture and sports fields as well as local newspapers, TV, radio, fashion/lifestyle sports news, online shows, etc. We also incorporate a Wireimage photographer on-site at all times (wireimage.com).

Your brand will communicate with:

• Celebrities • Socialites • Taste-makers • Athletes • Individuals w/ disposable income • Jet Setters • Corporate heads • Social networkers • Trend-setting individuals • Ages: 21-55 years old

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

PRESS

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

GUEST DEMOGRAPHICS

Leather & Laces attendees are consumers with high disposable incomes and lead active lifestyles:

• 88% are between the ages of 25 and 49

• 85% have an HHI of $100,000+

• 59% have a HHI of $150,000+

• 26% have a HHI of $300,000+

• 82% have attended at least two years of college

• 66% either own a business or hold managerial/executive positions in their company

• 70% have participated in investment transactions within the past year (stocks, bonds, mutual funds, annuities)

• 92% have traveled within the continental US the past year

• 67% have traveled 4+ times within the continental US in the past year

• 87% have purchased a new vehicle within the past three years

• 88% have purchased major or newly introduced electronics within the past year

• 83% have tried or purchased a newly released product within the past year

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

• Exclusive in category.

• Exclusive co-presenting/title sponsor.

• Co-presenting sponsor status on all radio advertising (CBS and Sirius XM Radio).

• Company logo added as co-presenting sponsor to all print advertising (New Times, Desert Living, Arizona Republic) and national press releases.

• Company logo added as co-presenting sponsor to all online media (Twitter, Facebook etc).

• Red carpet exposure-company logo (most locations) on step and repeat.

• Specific red carpet interviews pre-set with CEO or head of company.

• Listed as co-presenting sponsor on all collateral materials, tickets & credentials.

• Listed as co-presenting sponsor www.leatherandlaces.com and hyperlink to Company website.

• Allowed to have brand ambassadors and displays at event.

• Forty (40) VIP tickets valued @ $1000.00 each (20 each night).

• Two (2) Celebrity VIP twelve (12) top tables with dedicated waitress, hostess and security -valued @ $20,000.00 each (one per night).

• Pre-event meet & greet with Celebrity hosts (both nights).

• Ability to do online campaign with ticket giveaways to event, meet & greet with Celebrity hosts and autographed memorabilia.

• Six (6) king deluxe or double rooms at JW Camelback Marriott for dates of January 29, 30, 31 and Feb 1, 2015.

• Six (6) lower level (between 10‘s) Super Bowl XLIX tickets.

• Gobo signage (inside and outside of venue)

• Company logo on sponsor loop played on LED Screens and plasma TV’s

• First right of refusal for 2016.

Cost: $250,000.00

CO PRESEN

TING PACKAGE

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

• Exclusive in category

• Exclusive sampling, pouring or demonstration rights

• Added as sponsor on all radio advertising (CBS and Sirius XM Radio).

• Company logo added to print advertising (New Times, Desert Living, Arizona Republic) and national press releases.

• Company logo added as sponsor to all online media (Twitter, Facebook etc).

• Red carpet exposure -company logo on step and repeat.

• Sponsor status on all collateral materials, tickets & credentials.

• Added as sponsor on www.leatherandlaces.com and hyperlink to company website.

• Allowed to have brand ambassadors at event.

• Allowed to have branded displays at event.

• Thirty-two (32) VIP tickets valued @ $1000.00 each (16 each night).

• Two (2) Celebrity VIP eight (8) top tables with dedicated waitress, hostess and security -valued @ $9,500.00 each (one per night).

• Pre-event meet & greet with Celebrity hosts (both nights).

• Two (2) king deluxe or double rooms at JW Camelback Marriott for dates of January 29, 30, 31 and Feb 1, 2015.

• Two (2) lower level (between 10‘s) Super Bowl XLIX tickets.

• Gobo signage (inside).

• Company Logo on sponsor loop reel played on LED screens and plasma TVs.

• First right of refusal for 2016.

Cost: $125,000.00

GOLD

LEVEL P

ACKAGE

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

• Exclusive in category.

• Exclusive sampling, pouring or demonstration rights.

• Added as sponsor on all radio advertising (CBS and Sirius XM Radio).

• Company logo added to print advertising (New Times, Desert Living, Arizona Republic) and national press releases.

• Company logo added as sponsor to all online media (Twitter, Facebook etc).

• Red carpet exposure -company logo on step and repeat.

• Sponsor status on all collateral materials, tickets & credentials.

• Added as sponsor on www.leatherandlaces.com and hyperlink to company website.

• Allowed to have brand ambassadors at event.

• Allowed to have branded displays at event.

• Twenty-Four (24) VIP tickets valued @ $1000.00 each (12 each night).

• Two (2) VIP four (4) top tables with dedicated waitress, hostess and security -valued @ $7,000.00 each (one per night).

• Two (2) upper level Super Bowl XLIX tickets.

• Gobo signage (inside only).

• Company Logo on sponsor loop reel played on LED screens and plasma TVs.

• First right of refusal for 2016.

Cost: $80,000.00

PURLE LEV

EL PACKAGE

Behati PRINSLOO

LilyALDRIDGE

Adriana LIMA

Erin HEATHERTON

• Sampling, pouring or demonstration rights.

• Company logo added to print advertising (New Times, Desert Living, Arizona Republic) and national press releases.

• Company logo added as sponsor to all online media (Twitter, Facebook etc).

• Red carpet exposure-company logo on step and repeat.

• Added as sponsor on all collateral materials, tickets & credentials.

• Added as sponsor on www.leatherandlaces.com and hyperlink to company website.

• Allowed to have brand ambassadors at event.

• Allowed to have branded displays at event.

• Sixteen (16) VIP tickets valued @ $1000.00 each (8 each night).

• Gobo signage (inside only).

• Company Logo on sponsor loop reel played on LED screens and plasma TVs.

• First right of refusal for 2016.

Cost: $40,000.00

BLU

E LEVEL P

ACKAGE