INTERNATIONAL BUSINESS RESEARCHIBM 208

ICE-BREAKER• We will do a different way of how we introduce

ourselves today.

• Please join a group of 4-6 people (even numbers) and asks questions about your friends

– Their nicknames?

– What year are your friends studying?

– What do they like to eat?

– What do they usually do on Saturday?

– Do they know anything about this class?

– Do they use facebook?

– Do they know the lecturer name?

– If you were a lecturer how would you like to run this course?

– Also important question ---------> Next page

BEFORE WE START.

I would like you to think about the word “research” to yourself. What image does this word conjure up for you??

A lab with scientists ?

An Einstein-like Character writing a complex subject?

Someone collecting data to study the impact of the global warming?

RESEARCH• Simply process of thoroughly studying and

analyzing the problems to seeks out solutions.

• The following questions will give you some interesting ideas of how this course is going to explore.– Do you know what is good or bad research?

– Can you identify where exactly problem lies?

– Do you recognize the relevant factors in the situation needing investigation?

– Do you know what type of information are to be gathered and how?

– Importantly, Do you know how to use the information and implement the result of this process to answer the problem?

WHY SHOULD WE KNOW ABOUT RESEARCH?

If you don’t then you can never be sure whether your decision is the right one

You would be able to discuss with the researcher who conducts a research for you

Ability to detect Good and Junk on the internet information

Common Sense VS. Systematic inquiry

BUSINESS RESEARCH

• Why you need to conduct a research…. One example is– A customer complaint

• This can be seen as opportunity to increase your market share

• This shows that the first step in research is …?– To know where the problem or opportunity exist

and to identify as clearly and specifically as possible.

– Importantly, this problem or opportunity is needed to be studied.

– We called this “Define the problem”

BUSINESS RESEARCH

Following steps are: Gather information

Analyse data

Define the factors that associate with the problems

Take actions to solve the problem or secure the opportunity

We called this process “Research”

DEFINITION OF RESEARCH• We can now define research as

– Organised, Systematic, Data-based, Critical, Objective, Scientific inquiry or investigation into a specific problem or issue with the purpose of finding solutions to it or clarifying it.

• In research world, there are 2 types of data– Data can be quantitative

• Specific question with structured

– Data as qualitative• Broad answers with specific questions in interviews

• Open-ended questions

• Observation

• Ethnography

DIFFERENCE BETWEEN MANAGEMENT AND MARKETING RESEARCH

• Marketing Research• Focus on products

• Advertising

• Sales promotion

• Packaging

• Pricing

• Customer preferences

• Other marketing aspect

• So what is Management Research ?• Business research is the study of the organization, people,

environment.

– Study of employee attitudes and behaviours

– The impact of changing demographics on management practices

– Strategy formulation

– Study of international students achievement in Thailand

EXAMPLES OF MANAGEMENT RESEARCH

• Study about Employee behaviours.

– So we can know about their performance, absenteeism and turnover

• Study on Employee attitudes.

– So we know about job satisfaction, loyalty and commitment

• Study on cultural differences.

• Research on differences in leadership positions, salaries and leadership styles.

NEXT WEEK

We will explore about your beliefs or a basic set of philosophical beliefs about the nature of the world.

There are 3 types of basic philosophical beliefs. Do you know what they are ?

Find out next week !!!

EXERCISE

A group of 5-6

List out as many questions as you think its worth to do the research on.

Give the reasons why? And what is actually the opportunity or problem of the question.

For example, Would students prefer short answer or multiple choices ? Opportunity: Most effective way in learning.

FACEBOOK: INTERNATIONAL BUSINESS RESEARCH, SIAM UNIVERSITY

We will use Facebook as our communication tools

Add as a fan page: International Business research, Siam University

I will post a link on articles here

My tips on your assignments

Your discussion can be posted here Interesting and productive discussion will be

counted as part of participation points

That is all for today !!! See you next week.