lecture 1 introduction (part1)
DESCRIPTION
Lecture-1 Dated: 22-4-2012TRANSCRIPT
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1. Attendance (0.5*lectures) 8 marks 2. Quizzes (2.5*2) 5 marks 3. Class participation 5 marks 4. Final Report & Presentation 7 marks Total 25 marks
Sessional Criteria
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A brand is name, term, sign, symbol , design or a combination of them
intended to identify goods & services of one seller or a group of sellers & to
differentiate from those of the competition
Branding Defined
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Why brand?
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differentiation
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clarity
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loyalty
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What is a brand?
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a good brand elicits thoughts…
a great brand elicits feelings.
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Emotional relationships are stronger than logical relationships. Customers grant more loyalty and leniency to brands that they hold a personal relationship with.