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  • 7/31/2019 Lecture 10 Perfect Competition

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    2010

    S1

    2010 Pearson Canada

    ChapterPerfect Competition

    Define perfect competitionLearningObjectives

    Explain how firms make their supply

    decisions and why they sometimes shut

    own temporar y an ay o wor ers

    Explain how price and output are

    determined, and why firms enter and leave a

    market

    Predict the effects of a change in demand

    and a technological advance

    2010 Pearson Education Australia

    Explain why perfect competition is efficient

    What Is Perfect Competition?

    PRICETAKERS

    Inperfectcompetition,eachfirmisapricetaker.

    Apricetaker isafirmthatcannotinfluencethepriceofagood

    .

    Nosinglefirmcaninfluencethepriceitmusttakethe

    equilibriummarketprice.

    Each firms out ut is a er ect substitute for the out ut of the

    otherfirms,sothedemandforeachfirmsoutputisperfectly

    elasticatthemarketprice.

    2010 Pearson Education Australia

    What Is Perfect Competition?

    Thegoalofeachfirmistomaximiseeconomicprofit,which

    equa stota revenue m nustota cost.

    Total

    profit

    =

    TR

    TC

    TR=PxQ

    TC=Opportunitycostofproduction

    minimisation).

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    What Is Perfect Competition?

    Figure14.1illustratesafirmsrevenueconcepts.

    Part(a)showsthatmarketdemandandmarketsupply

    determinethemarketpricethatthefirmmusttake.

    2010 Pearson Education Australia

    What Is Perfect Competition?

    Part(b)showsthefirmstotalrevenuecurve(TR)the

    relationshipbetweentotalrevenueandquantitysold.

    2010 Pearson Education Australia

    What Is Perfect Competition?

    Part(c)showsthemarginalrevenuecurve(MR).

    Thefirmcansellanyquantityitchoosesatthemarketprice,so

    mar inal revenue e uals rice and the demand curve for the

    firmsproductishorizontalatthemarketprice.

    2010 Pearson Education Australia

    What Is Perfect Competition?

    Thedemandforafirmsproductisperfectlyelasticbecauseone

    firmsTshirtisaperfectsubstituteforthe

    s r o ano er rm.

    Themarket

    demand

    is

    not

    perfectly

    elastic

    because

    a

    Tshirtisasubstituteforsomeothergood.

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    What Is Perfect Com etition?

    economicprofit,giventheconstraintsitfaces.

    Sot e irmmust eci e:

    1. How

    to

    produce

    at

    minimum

    cost

    2. Whatquantitytoproduce

    3. Whethertoenterorexitamarket

    .

    2010 Pearson Education Australia

    The Firms Out ut Decision

    Aperfectlycompetitivefirmchoosestheoutputthatmaximises

    itseconomicpro it.

    One

    way

    to

    find

    the

    profit

    maximising

    output

    is

    to

    look

    at

    the

    firmsthetotalrevenueandtotalcostcurves.

    .

    thefirmstotalprofitcurve.

    2010 Pearson Education Australia

    The Firms Out ut Decision

    Part(a)showsthetotal

    revenue,TR,curve.

    Part(a)alsoshowsthetotal

    costcurve,TC,whichislike

    theoneinLecture9.

    Totalrevenueminustotalcost

    iseconomicprofit(orloss),

    shownbythecurveEP inpart

    (b).

    2010 Pearson Education Australia

    The Firms Out ut Decision

    Atlowoutputlevels,thefirmincursaneconomic ossitcan tcoveritsfixedcosts.

    Atintermediateoutputlevels,thefirmmakesaneconomicprofit.

    Athighoutputlevels,thefirmagainincursaneconomiclossnowthe

    becauseofdiminishingreturns.

    profitwhenitproduces9Tshirtsaday.

    2010 Pearson Education Australia

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    The Firms Out ut Decision

    MARGINALANALYSIS

    Thefirmcanusemarginalanalysistodeterminetheprofit

    .

    Becausemarginalrevenueisconstantandmarginalcost

    eventuallyincreasesasoutputincreases,profitismaximisedbyproducingtheoutputatwhichmarginalrevenue,MR,equals

    , .

    Figure14.3onthenextslideshowsthemarginalanalysisthat

    determinestheprofitmaximisingoutput.

    2010 Pearson Education Australia

    The Firms Out ut Decision

    ,econom c

    profitincreasesifoutput

    increases.

    .

    IfMR

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    The Firms Out ut Decision

    e u own o n

    Afirmsshutdownpoint isthepriceandquantityatwhichitis

    indifferentbetweenproducingandshuttingdown.

    .

    ItisalsothepointatwhichtheMCcurvecrossestheAVCcurve.

    Attheshutdownpoint,thefirmisindifferentbetween

    producingandshuttingdowntemporarily.

    ThefirmincursalossequaltoTFCfromeitheraction.

    2010 Pearson Education Australia

    The Firms Out ut Decision

    . shutdownpoint.

    n mum s aTshirt.

    Ifthe

    price

    is

    $17,

    the

    profit

    maximisingoutputis7Tshirts a da .

    .

    Thefirmincursalossequal .

    Thefirmisattheshutdown

    2010 Pearson Education Australia

    .

    The Firms Out ut Decision

    and$20.14,thefirm

    roduces the uantit at

    whichmarginalcostequals

    price.

    Thefirmcoversallits

    variable cost and at least

    partofitsfixedcost.

    ncursa oss a s ess

    thanTFC.

    2010 Pearson Education Australia

    The Firms Out ut Decision

    THEFIRMSSUPPLYCURVE

    A erfectl com etitive firms su l curve shows how the

    firmsprofitmaximisingoutputvariesasthemarketprice

    varies,

    other

    things

    remaining

    the

    same.Becausethefirmproducestheoutputatwhichmarginalcost

    e uals mar inal revenue and because mar inal revenue e uals

    ,

    price,thefirmssupplycurveislinkedtoitsmarginalcostcurve.

    utatapr ce e owt es ut ownpo nt,t e rmpro uces

    nothing.

    2010 Pearson Education Australia

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    The Firms Out ut Decision

    .

    firmssupplycurveis

    constructed.

    IfpriceequalsminimumAVC,

    ,

    indifferentbetweenproducing

    nothingandproducingatthe

    shutdownpoint,T.

    2010 Pearson Education Australia

    The Firms Out ut Decision

    epr ce s , e rm

    produces9Tshirtsaday,the

    uantit at which P = MC.

    .

    Ifthepriceis$31,thefirm

    pro uces

    s r sa

    ay,

    e

    quantityatwhichP =MC.

    Thebluecurveinpart(b)traces

    thefirmsshortrunsupplycurve.

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Short Run

    MARKETSUPPLYINTHESHORTRUN

    byallfirmsinthemarketateachpricewheneachfirmsplant

    and the number of firms remain the same.

    .

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Short Run

    Figure14.6showsthe

    supplycurveforamarket

    thathas1,000firmslike

    SamsTShirts.

    Thequantitysuppliedby

    themarketatanygiven

    priceisthesumofthe

    quantitiessuppliedbyall

    t e irmsint emar etat

    thatprice.

    2010 Pearson Education Australia

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    Out ut Price and Profit in the Short Run

    Atapriceequaltominimum

    AVC,theshutdownprice,

    shutdownquantityand

    others

    will

    produces

    zero.

    Themarketsupplycurveis

    .

    2010 Pearson Education Australia

    Out ut Price and Profit in the Short Run

    SHORT-RUN EQUILIBRIUM

    Shortrunmarketsupplyand

    marketdemanddetermine

    themarketpriceandoutput.

    Figure14.7showsashort

    runequilibrium.

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Short Run

    ange n eman

    Anincreaseindemandbring

    arightwardshiftofthe

    marketdemandcurve:The

    pr cer ses

    an

    e

    quan y

    increases.

    Adecreaseindemandbring

    aleftwardshiftofthe

    mar e eman curve: e

    pricefallsandthequantity

    decreases.

    2010 Pearson Education Australia

    .

    Output, Price, and Profit in the Short Run

    Profits and Losses in the Short Run

    Maximumprofitisnotalwaysapositiveeconomicprofit.

    To determine whether a firm is makin an economic rofit or

    incurringaneconomicloss,wecomparethefirmsaveragetotal

    costattheprofitmaximisingoutputwiththemarketprice.

    2010 Pearson Education Australia

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    Output, Price, and Profit in the Short Run

    ThreePossibleShortRunOutcomes

    Inpart(a)priceequals averagetotalcost andthefirmmakes

    .

    2010 Pearson Education Australia

    Output, Price, and Profit in the Short Run

    Inpart ,priceexceeds averagetota costan t e irmma esapositiveeconomicprofit.

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Short Run

    ,

    incursaneconomiclosseconomicprofitisnegative.

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Lon Run

    Inshortrunequilibrium,afirmmaymakeaneconomicprofit,

    breakeven,orincuraneconomicloss.

    Onlyoneofthemisalongrunequilibriumbecausefirmscan

    enterorexitthemarket.

    ENTRYANDEXIT

    Newfirmsenter anindustryinwhichexistingfirmsmakean

    economicprofit.

    Firmsexit anindustryinwhichtheyincuraneconomicloss.

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    Out ut Price and Profit in the Lon Run

    A CLOSER LOOK AT ENTRY

    Whenthemarketpriceis$25aTshirt,firmsinthemarketare

    .

    2010 Pearson Education Australia

    Out ut Price and Profit in the Lon Run

    Newfirmshaveanincentivetoenterthemarket.

    Whentheydo,themarketsupplyincreasesandthemarketprice

    .

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Lon Run

    Firmsenteraslongasfirmsaremakingeconomicprofits.

    Inthelongrun,themarketsupplyincreases,themarketpricefalls

    and firms make zero economic rofit .

    2010 Pearson Education Australia

    Out ut, Price, and Profit in the Lon Run

    A CLOSER LOOK AT EXIT

    Whenthemarketpriceis$17aTshirt,firmsinthemarketare

    incurringeconomicloss.

    2010 Pearson Education Australia

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    Out ut Price and Profit in the Lon Run

    Firmshaveanincentivetoexitthemarket.

    Whentheydo,themarketsupplydecreasesandthemarket

    pricerises.

    2010 Pearson Education Australia

    Out ut Price and Profit in the Lon Run

    Firmsexitaslon asfirmsareincurrin economiclosses.

    Inthelongrun,themarketsupplydecreases,themarketpricerises

    .

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    APERMANENTCHANGEINDEMAND

    Adecreaseindemandshiftsthemarketdemandcurveleftward.

    Thepricefallsandthequantitydecreases.

    Figure14.10illustratestheeffectsofapermanentdecreasein

    demandwhenthemarketisinlongrunequilibrium.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    DecreaseinDemand

    Adecreaseindemandshiftsthemarketdemandcurveleftward.Themarketpricefalls,andeachfirmdecreasesthe

    uantit it roduces .

    2010 Pearson Education Australia

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    Chan in Tastes & Advancin Technolo

    Themarket riceisnowbeloweachfirmsminimumavera e

    totalcost,sofirmsincureconomiclosses.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    ,

    decreasesthemarketsupplyandthepricestartstorise.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Asthepricerises,thequantityproducedbyallfirmscontinuesto

    decreaseasmorefirmsexit,buteachfirmremaininginthe

    marketstartstoincreaseitsquantity.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Anewlongrunequilibriumoccurswhenthepricehasrisento

    equalminimumaveragetotalcost.Firmsmakezeroeconomic

    profits,andfirmsnolongerexitthemarket.

    2010 Pearson Education Australia

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    Chan in Tastes & Advancin Technolo

    Themaindifferencebetweentheinitialandnewlongrunequilibriumisthenumberoffirmsinthemarket.

    Fewer firms roduce the e uilibrium uantit . .

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Apermanentincreaseindemandhastheoppositeeffectstot ose ust escr e an s own n gure . .

    Apermanentincreaseindemandshiftsthedemandcurverightward.

    The

    price

    rises

    and

    the

    quantity

    increases.

    Economicprofitinducesentry,whichincreasesshortrunsupplyandshiftstheshortrunmarketsupplycurverightward.

    As the market su l increases the rice falls and the market quantitycontinuestoincrease.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Withafallingprice,eachfirmdecreasesitsoutputasitmoves

    alongitsmarginalcostcurve(supplycurve).

    Anewlongrunequilibriumoccurswhenthepricehasfallento

    .

    Firmsmakezeroeconomicprofit,andfirmshavenoincentive

    toenterthemarket.

    Inthenewequilibrium,alargernumberoffirmsproducethe

    equilibriumquantity.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Thechangeinthelongrunequilibriumpricefollowinga

    permanentchangeindemanddependsonexternaleconomies

    andexternaldiseconomies.

    Externaleconomies arefactorsbeyondthecontrolofan

    individualfirmthatlowerthefirmscostsastheindustryoutput

    increases.

    thatraisethefirmscostsasindustryoutputincreases.

    2010 Pearson Education Australia

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    Chan in Tastes & Advancin Technolo

    Intheabsenceofexternaleconomiesorexternaldiseconomies,

    afirmscostsremainconstantasthemarketoutputchanges.

    Figure14.11illustratesthethreepossiblecasesandshowsthe

    longrunmarketsupplycurve.

    Thelongrunmarketsupplycurve showshowthequantity

    suppliedinamarketvariesasthemarketpricevariesafterall

    thepossibleadjustmentshavebeenmade,includingchangesin

    eachfirmsplantandthenumberoffirmsinthemarket.

    2010 Pearson Education Australia

    Chan in Tastes and Advancin Technolo

    Figure14.11(a)showsthatinthe

    absence of external economies

    orexternaldiseconomies,an

    increaseindemanddoesnot

    changethe

    price

    in

    the

    long

    run.

    The lon run market su l

    curveLSA ishorizontal.

    2010 Pearson Education Australia

    Chan in Tastes and Advancin Technolo

    Figure14.11(b)showsthatwhen

    external diseconomies are

    present,anincreaseindemand

    bringsahigherpriceinthelong

    run.

    curveLSB isupwardsloping.

    2010 Pearson Education Australia

    Chan in Tastes and Advancin Technolo

    Figure14.11(c)showsthatwhen

    externaleconomiesarepresent,

    anincreaseindemandbringsa

    lowerpriceinthelongrun.

    Thelongrunmarketsupplycurve

    LSC isdownwardsloping.

    2010 Pearson Education Australia

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    Chan in Tastes & Advancin Technolo

    TECHNOLOGICALCHANGE

    Newtechnologiesareconstantlydiscoveredthatlowercosts.

    Anewtechnologyenablesfirmstoproduceataloweraverage

    downward.

    Firmsthatadoptthenewtechnologymakeaneconomicprofit.

    2010 Pearson Education Australia

    Chan in Tastes & Advancin Technolo

    Newtechnologyfirmsenterandoldtechnologyfirmseither

    exitoradoptthenewtechnology.

    Industrysupplyincreasesandtheindustrysupplycurveshifts

    ri htward.

    Thepricefallsandthequantityincreases.

    Eventually,anewlongrunequilibriumemergesinwhichall

    firmsusethenewtechnology,thepriceequalsminimum

    averagetotalcost,andeachfirmmakeszeroeconomicprofit.

    2010 Pearson Education Australia

    Competition and Efficiency

    EFFICIENTUSEOFRESOURCES

    Resourcesareusedefficientlywhennoonecanbemadebetter

    offwithoutmakingsomeoneelseworseoff.

    marginalsocialcost.

    2010 Pearson Education Australia

    Competition and Efficiency

    CHOICES E UILIBRIUM AND EFFICIENCY, ,

    Wecandescribeanefficientuseofresourcesintermsofthe

    equilibrium.

    o ces

    Aconsumersdemandcurveshowshowthebestbudgeta ocationc angesast epriceo agoo c anges.

    Soconsumersgetthemostvalueoutoftheirresourcesatallpointsalongtheirdemandcurves.

    Withnoexternalbenefits,themarketdemandcurveisthe

    2010 Pearson Education Australia

    marginalsocialbenefitcurve.

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    Competition and Efficiency

    Acompetitivefirmssupplycurveshowshowtheprofit

    maximisingquantitychangesasthepriceofagoodchanges.

    Sofirmsgetthemostvalueoutoftheirresourcesatallpoints

    alongtheirsupplycurves.

    Withnoexternalcost,themarketsupplycurveisthemarginal

    socialcostcurve.

    2010 Pearson Education Australia

    Competition and Efficiency

    Incompetitiveequilibrium,resourcesareusedefficientlythe

    quantity eman e equa st equantitysupp ie ,somargina

    socialbenefitequalsmarginalsocialcost.

    Thegainsfromtradeforconsumersismeasuredbyconsumersurplus.

    Thegainsfromtradeforproducersismeasuredbyproducer

    surplus.

    Totalgainsfromtradeequaltotalsurplus.

    2010 Pearson Education Australia

    .

    Competition and Efficiency

    Figure14.12illustratesan

    efficientallocationof

    resources naper ec y

    competitivemarket.

    AtthemarketpriceP*,

    eachfirmisproducingthe

    quant tyq att e owest

    possiblelongrunaverage

    .

    2010 Pearson Education Australia

    Competition and Efficiency

    Figure14.12(b)showsthe

    market.

    Alongthemarketdemand

    curveD =MSB,consumers

    areefficient.

    curveS =MSC,producersare

    efficient.

    2010 Pearson Education Australia

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    Competition and Efficiency

    ThequantityQ*andprice

    P*arethecompetitive

    equ r umva ues.

    Socompetitiveequilibrium

    isefficient.

    ,

    consumersurplusand

    producersurplus,is

    maximised.

    2010 Pearson Education Australia