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Page 1: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

at cornell university

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The Final 20%

Lecture 25:

Page 2: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Hope

The Final 20%2

Source: Lucasfilm

Page 3: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

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The Final 20%3

Source: Saving Private Ryan

Page 4: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

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The Final 20%4

11/25

Postmortems

11/20

Today

12/2

Kongregate?

12/4

Kongregate?

12/13

Final

Postmortems

Tues Thurs Sat

Page 5: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

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The Final 20%5

Page 6: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

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The Final 20%6

Page 7: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

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The Final 20%7

Page 8: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

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The Final 20%8

Page 9: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Unique Players

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

0 200 400 600 800 1000 1200

The Final 20%9

Page 10: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Average Unique Levels Completed

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

0 2 4 6 8 10 12 14 16

The Final 20%10

Page 11: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Average Active Play Time

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

0 200 400 600 800 1000 1200

The Final 20%11

Page 12: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Average Active Play Time

(Friends: Orange, Newgrounds: Red)

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

0 200 400 600 800 1000 1200

The Final 20%12

Page 13: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Newgrounds Rating

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

2.5 2.7 2.9 3.1 3.3 3.5

The Final 20%16

Page 14: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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A/B Tests

Epic

Thermo

Pyrokid

That's How We Roll

Box

Sleep Fighter

Nameless

Zombify

0 200 400 600 800 1000 1200

The Final 20%17

Higher condition #

Lower condition #

Page 15: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Epic’s A/B Test Was Particularly Epic

0 50 100 150 200 250 300 350

The Final 20%18

Higher condition #

Lower condition #

Page 16: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Anatomy of a Release

The Final 20%19

Under Judgment

New Games List

Hot New GamesGathering

Dust

Featured Games

~5 hours

1 day

1-3 days

3-7 days

Page 17: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Anatomy of a Release

The Final 20%20

Under Judgment

New Games List

Hot New Games

Featured Games

~5 hours

1 day

1-3 days

3-7 days

25 people / hour

25 people / hour

100 people / hour

300 people / hour

Page 18: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Kongregate Contests

The Final 20%21

Page 19: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%22

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The Final 20%23

Page 21: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%24

Rating: 3.6 Rating: 4.3

Mu ComplexMu Complex:

Episode One

Page 22: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%25

Page 23: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Polish

The Final 20%26

Page 24: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Title Pages

The Final 20%27

Page 25: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%28

Page 26: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%29

Page 27: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%30

Page 28: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Level Select Screens

The Final 20%31

Page 29: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%32

Page 30: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%33

Page 31: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%34

Page 32: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Main Game

The Final 20%35

Page 33: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%36

Page 34: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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The Final 20%37

Page 35: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Presentations

The Final 20%38

Page 36: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Engage the audience

Use sufficient volume

The Final 20%39

Page 37: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Use sufficient volume

The Final 20%40

Page 38: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Engage the audience

Use sufficient volume

Organize and motivate

The Final 20%41

Page 39: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Motivate

The Final 20%42

Page 40: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Engage the audience

Use sufficient volume

Organize and motivate

Minimize cognitive load

The Final 20%43

Page 41: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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thegamedesigninitiative

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Avoid Death by Powerpoint

People often put every word they are going to say on

their slides

It’s terrible

Why?

No one can read this fast

It’s stressful to even have to look at this much text

No one can read and listen at the same time

If your audience is reading, they aren’t listening to you

The Final 20%44

Page 42: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Remove unnecessary information

The Final 20%45

Page 43: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Use pictures

The Final 20%46

Page 44: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Fixing the Spikes

Our data shows that spikes are bad

We will remove some of them

The Final 20%47

Page 45: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Plan: Reduce Spikes

The Final 20%48

Page 46: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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For bulleted lists

Simplify each point

Bring in one-by-one

This minimizes cognitive load

The Final 20%49

Page 47: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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at cornell university

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Logging Goals & Summary

We wanted to answer these questions: How far did players get before giving up, and was this affected by

the difficulty of specific levels?

In what ways did players circumvent the intended solution?

Entries were logged for the following events: Entering Water

Gaining power from a gate

Getting the key

Finishing the level

Data examined: How often people played each level

How often people beat each level

Events on a per-level basis

Page 48: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

at cornell university

the

Logging Goals & Summary

We wanted to answer these questions: How far did players get before giving up, and was this affected by

the difficulty of specific levels?

In what ways did players circumvent the intended solution?

Entries were logged for the following events: Entering Water

Gaining power from a gate

Getting the key

Finishing the level

Data examined: How often people played each level

How often people beat each level

Events on a per-level basis

Page 49: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Design Questions

How far did players get?

Did they circumvent the intended solution?

Page 50: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

gamedesigninitiativeat cornell university

thegamedesigninitiative

at cornell university

the

Logging Goals & Summary

We wanted to answer these questions: How far did players get before giving up, and was this affected by

the difficulty of specific levels?

In what ways did players circumvent the intended solution?

Entries were logged for the following events: Entering Water

Gaining power from a gate

Getting the key

Finishing the level

Data examined: How often people played each level

How often people beat each level

Events on a per-level basis

Page 51: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Events

The Final 20%54

Enter Water

Grab Key

Enter Gate

Page 52: Lecture 25 - Cornell University · Lecture 25: game design initiative at cornell university the The Hope 2 The Final 20% Source: Lucasfilm. game design initiative at cornell university

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Don’t forget to summarize

Use sufficient volume

Organize and motivate

Minimize cognitive load

The Final 20%55

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The Last 20%

Newgrounds data!

Techniques for polishing

Techniques for presenting

The Final 20%56