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  • 8/3/2019 Lecture 5 - Cognition II

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    PL1101E: Introduction to Psychology 1

    Cognition IIMemory, Language and Thinking

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    PL1101E: Introduction to Psychology 2

    Lecture Outline

    Memory

    Remembering

    Forgetting

    Language

    Elements andStructure

    Acquisition

    Language andThought

    Thinking

    Concepts

    Reasoning

    Problem Solving Mental Imagery

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    PL1101E: Introduction to Psychology 3

    Types of Memory

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    PL1101E: Introduction to Psychology 4

    Remembering

    Retrieval cue A stimulus that is used to

    help retrieve the targetedmemory.

    Recall Information must be

    pulled from memory withvery few external cues.

    Retrieval failure recallhas failed (at least

    temporarily). Tip of the tongue

    phenomenon.

    Serial Position Effect willbe discussed in tutorial.

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    Recall:

    In recall, a specific piece of information must

    be retrievedsuch as that needed to answera fill-in-the-blank question or write an essayon a test.

    Try to recall the names all the seven dwarvesin Disneys Snow White and the SevenDwarves.

    Remembering

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    PL1101E: Introduction to Psychology 6

    Remembering

    Encoding specificity Memory tends to improve if

    related information (suchas surroundings orphysiological state)

    available when the memoryis first formed is alsoavailable when the memoryis being retrieved. State-dependent learning

    Memories formed duringa particular physiologicalor psychological statewill be easier to recallwhile in a similar state.

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    Recognition: Matching information with stored information.

    Occurs when people are:

    Presented with a stimulus and asked whether they have been exposed to itpreviously,

    Asked to identify it from a list of alternatives.

    GoofySleepySmartyScaredy

    DopeyGrumpyWheezyBashful

    MeanieDocHappyAngry

    SneezyCrazy

    Which of the following are the names of the seven dwarves in theDisney movie Snow White and the Seven Dwarves?

    Answer this recognition question:

    Remembering

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    PL1101E: Introduction to Psychology 8

    Remembering

    Constructive processing

    Retrieved memories are often altered, revised, orinfluenced by newer information.

    E.g. spread of rumours.

    Hindsight bias

    False belief, through revision of older memories to

    include newer information, that one correctlypredicted the outcome of an event. E.g. I knew all along that Spain will win the World Cup!

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    PL1101E: Introduction to Psychology 9

    Remembering

    Eyewitness testimony What people see and hear about an event after the fact can

    easily affect the accuracy of their memories of that event.

    Misinformation effect The tendency of misleading information presented after an event to

    alter the memories of the event itself.

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    Forgetting

    Why do we forget?

    Encoding failure Failure to process information into memory.

    Trace Decay Theory Memory trace

    Physical change in the brain that occurs when a memory is formed.

    Decay Memory loss due to the passage of time, during which the memory

    trace is not used.

    Disuse Unused memories will eventually decay and disappear.

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    PL1101E: Introduction to Psychology 11

    Forgetting

    Interference Theory Proactive interference

    Previously acquiredinformation prevents or

    interferes with theretrieval of newerinformation.

    Retroactiveinterference

    Newly acquiredinformation prevents orinterferes with theretrieval of olderinformation.

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    Language

    What is it?

    A system of symbols and rules for combining thesesymbols in ways that can generate an infinite number

    of possible messages and meanings.

    Psycholinguistics

    The scientific study of the psychological aspects of

    language.

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    Language

    Adaptive Functions

    Evolved as people gathered to form largersocial units.

    Development of language made it easier forhumans to adapt to environmental demands

    Allows us to share thoughts, feelings, needs,etc. with others.

    Powerful learning mechanism.

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    PL1101E: Introduction to Psychology 14

    Elements and Structure

    Grammar Rules governing the structure and use of a language. Includes syntax and morphology.

    Syntax Rules for combining words and phrases in sequences thatwould be grammatically correct.

    Morphemes

    The smallest units of meaning within a language. E.g. the word reading contains two morphemes read

    and ing. How many morphemes does the word cats have?

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    PL1101E: Introduction to Psychology 15

    Elements and Structure

    Semantics Rules for determining the meaning of words and sentences.

    Phonemes

    Basic sound units in language. E.g. the word caught contains 3 phonemes, /k/, /:/, and /t/,even though it written with 6 letters.

    Pragmatics Practical and social communication aspects.

    Conversational turn taking. Gestures. Intonation.

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    Elements and Structure

    PL1101E: Introduction to Psychology 167 Feb 11

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    Age

    1-3 months

    Speech Characteristics

    Infant can distinguish speech fromnonspeech sounds and prefers speechsounds (phonemes). Undifferentiated cryinggives way to cooing when happy.

    Course of Normal Language Development in Children

    Acquisition

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    Age

    4-6 months

    Speech Characteristics

    Babbling sounds begin to occur. Thesecontain sounds from virtually everylanguage. Child vocalizes in response toverbalizations of others.

    Course of Normal Language Development in Children

    Acquisition

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    Age

    7-11months

    Speech Characteristics

    Babbling sounds narrow to include only thephonemes heard in the language spoken byothers in the environment. Childdiscriminates between some words withoutunderstanding their meaning and begins toimitate word sounds heard from others.

    Course of Normal Language Development in Children

    Acquisition

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    Age

    12 months

    Speech Characteristics

    First recognizable words typically spoken asone-word utterances to name familiarpeople and objects.

    Course of Normal Language Development in Children

    Acquisition

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    Age

    12-18 months

    Speech Characteristics

    Child increases knowledge of wordmeanings and begins to use single words toexpress whole phrases or requests.

    Course of Normal Language Development in Children

    Acquisition

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    Age

    18-24 months

    Speech Characteristics

    Vocabulary expands to between 50 and 100words. First rudimentary sentences appear,usually consisting of two words with little orno use of articles (the, a). This condensed,or telegraphic speech is characteristic offirst sentences throughout the world.

    Course of Normal Language Development in Children

    Acquisition

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    PL1101E: Introduction to Psychology 23

    Acquisition

    Can animals learnlanguage?

    Studies have beensomewhat successfulin demonstrating thatanimals can develop a

    basic kind of language,including someabstract ideas.

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    PL1101E: Introduction to Psychology 24

    Acquisition

    Controversy existsover the lack ofevidence that animalscan learn syntax,

    which some feelmeans that animalsare not truly learningand using language.

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    PL1101E: Introduction to Psychology 25

    Language and Thought

    Linguistic relativity hypothesis (Whorf,1956) (a.k.a. the Sapir-Whorf hypothesis).

    Thought is governed by language.

    Inuit have 23 words for snow.

    English only 1 (but not true sleet, slush, flurriesetc.)

    Hopi have 1 word for all flying things (i.e. aphids,airplanes, and aviators are all the same).

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    PL1101E: Introduction to Psychology 26

    Language and Thought

    Cognitive universalism

    Theory that concepts are universal andinfluence the development of language.

    Language may reflect relative importance ofcertain concepts in different cultures.

    Does not mean that different cultures cannotperceive differences in snow, colours, or flyingobjects etc.

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    Thinking

    What is it?

    Create and manipulate mentalrepresentations.

    Representations are things that stand for otherthings.

    Mental Representations Images, ideas, concepts, and principles.

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    How do you view these structures?Two houses of worship (A & B), two similar examples of architecture (B & C),or three buildings: all illustrate the use of concepts.

    A. B. C.

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    Concepts

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    PL1101E: Introduction to Psychology 29

    Concepts

    Concepts The terms categories and concepts are often used

    interchangeably.

    Ideas that represent a class or category of events or

    objects. Enable us to organise complex phenomena into

    simpler, and therefore more easily usable, cognitivecategories.

    Help us classify newly encountered objects on thebasis of our past experiences

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    PL1101E: Introduction to Psychology 30

    Concepts

    Types of Concepts

    Superordinate concepts The highest level or most general form

    E.g. plants, furniture

    Basic level concepts

    Still general, but probably used most often by people.

    E.g. trees, chairs

    Subordinate concepts Most specific category.

    E.g. flame-of-the-forest, sofa

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    PL1101E: Introduction to Psychology 31

    Concepts

    Formal conceptsA.k.a. classical concepts

    Defined by specific rules E.g. even numbers: any number that does not leave a

    remainder when divided by 2.

    Natural concepts Real world categories.

    Fuzzy, hard to find explicit rules. Often have exceptions

    E.g. ostrich, kiwi are not typical birds as they cant fly.

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    Prototypes: typical, highly representativeexamples of a concept. High agreement exists among people in a particular culture about which examples of aconcept are prototypes, as well as which examples are not.

    Ranking of Exemplars:

    Most to Least Typical

    Concept Category

    Furniture Vehicle Weapon Vegetable

    Most Typical

    Least Typical

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    Concepts

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    Ranking of Exemplars:Most to Least Typical

    Concept Category

    Furniture Vehicle Weapon Vegetable

    Most Typical

    Least Typical

    Chair

    SofaTableDresserDeskBedBookcaseFootstoolLampPianoRadioStove

    Car

    TruckBusMotorcycleTrainTrolley CarBicycleAirplaneBoatTractorRaftSled

    Gun

    KnifeSwordBombGrenadeSpearCannonBow&ArrowClubTankFistsRocket

    Peas

    CarrotsString beansSpinachBroccoliAsparagusCornCauliflowerLettuceBeetsEggplantOnion

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    Concepts

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    PL1101E: Introduction to Psychology 34

    Concepts

    Protoypes

    Most prototype theories of categorisation do notconsider specific exemplars to be a prototype

    Abstract, average entity.

    An example of a concept that closely matches thedefining characteristics of the concept.

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    PL1101E: Introduction to Psychology

    Reasoning

    Deductive Reasoning

    Reasoning from the top down (from general principlesto a conclusion about a specific case).

    Begin with set of premises.

    If premises are true, then conclusion cannot be false.

    Inductive Reasoning

    Reasoning from the bottom up, starting with specificfacts and trying to develop a general principle.

    Involves likelihood, not certainty.

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    PL1101E: Introduction to Psychology

    Reasoning

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    PL1101E: Introduction to Psychology

    Reasoning

    Inductive and deductive reasoning may beused at different points in the scientificprocess

    Inductive Reasoning Observations and previous research findings lead

    to the development of tentative explanations andtheories.

    Deductive Reasoning Specific hypotheses are derived from theories and

    tested.

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    PL1101E: Introduction to Psychology 38

    Problem Solving

    Problem Solving

    Behaviour and processes that occur in order to attaina particular goal.

    Methods

    Mechanical solutions

    Trial-and-error keep trying until something works.

    Rote applying a set of rules. Algorithms type of rote solution, will always lead to solution if

    there is one.

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    Problem Solving

    Heuristics

    Rule of thumbdeveloped from priorexperience.

    Does not guaranteesuccess, but will workmost of the time.

    E.g. workingbackwards, subgoals,means-end analysis.

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    PL1101E: Introduction to Psychology 40

    Problem Solving

    Problem Solving Barriers

    Functional fixedness

    Tendency to see common objects only in terms oftheir typical functions E.g. spoons and coins can also function as screwdrivers.

    Confirmation bias People tend to remember things which support

    their beliefs and ignore contrary evidence.

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    PL1101E: Introduction to Psychology 41

    Problem Solving

    Mental set

    Tendency to persistusing methods whichworked before.

    Unable to think outsidethe box.

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    PL1101E: Introduction to Psychology 42

    Mental Imagery

    The minds eye.

    Internal representations that stand for objects or eventsand have a picture-like quality.

    A representation of a stimulus that originates inside your brain,rather than from external sensory input.

    Example: dreams

    Used in everyday life E.g., giving directions, describing things or places to people.

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    Mental Imagery

    Mental Rotation Task(Shepard & Metzler,1971):

    Asked people to judge

    whether two objects weredifferent, or merely thesame object rotated todifferent spatialorientations

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    References

    Shepard, R. N., & Metzler, J. (1971).Mental rotation of three-dimensionalobjects. Science, 171, 701-703.

    Whorf, B. L. (1956). Science andlinguistics. In J. B. Carroll (Ed.),Language, thought and reality: Selected

    writings of Benjamin Lee Whorf.Cambridge: MIT Press.

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    PL1101E: Introduction to Psychology 45

    Summary

    Remembering is influenced by

    Retrieval cues and encoding specificity.

    Reconstructive processes during retrieval.

    Forgetting could be due to

    Encoding failure.

    Trace decay and disuse.

    Interference.

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    PL1101E: Introduction to Psychology 46

    Summary

    Language can be analysed at many differentlevels, such as syntax, morphology, andphonology.

    There is no evidence supporting a strong form ofthe linguistic relativity hypothesis.

    There is presently no concrete evidence thatanimals can learn and use human-likelanguages.

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    PL1101E: Introduction to Psychology 47

    Summary

    Mental representations such as imagery andconcepts are used in thought processes.

    Concepts categorise objects and events around

    us so that it is easier for us to interact with theworld.

    Problem solving behaviour involve the use of

    mechanical solutions and heuristics, and are alsosometimes hampered by functional fixedness,biases, and mental sets.

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    Take Home Message

    See you in PL3233 Cognitive Psychology!