lecture 5 design tools
TRANSCRIPT
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DesignSustainabilityNicola Morelli
The toolbox: Design tools
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Nicola Morelli Design & Sustainability 2
The service encounter
The service experience
Front and Back Office
Use cases (exercise)
Requirements
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DesignSustainability
The service encounter
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Nicola Morelli Design & Sustainability 4
What is a service?
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• People– Service employees
– users
– others
• Context– Products
– Light/sound/Smell
• Communication– Direct
– Indirect
Elements of a Touchpoint
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Nicola Morelli Design & Sustainability 6
• Time– functional– Information– Entertinment
• Rules– Implicit– Explicit
• Roles– Enhancing– Relieving
Elements of a Touchpoint
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Nicola Morelli Design & Sustainability 7
The service encounter model
Subject Objective
Artifacts
CommunityRules
Division of work
Tools
Skills
Informations
Explicit
Implicit
Roles
Tasks
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DesignSustainability
The service experience
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Nicola Morelli Design & Sustainability 9
Service experience is based on:
•Time sequences
•Interaction
•Emotion
The service experience
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Nicola Morelli Design & Sustainability 10
Time sequences
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Nicola Morelli Design & Sustainability 11
Interaction
The service Journey (scenarios)
Parker, S. and J. Heapy (2006). The Journey to the Interface - How public service design can connect users to reform, Demos
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Nicola Morelli Design & Sustainability 12
Emotion
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DesignSustainabilityFront and back office
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Strukturen af serviceydelser
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Line of interaction
Line of visibility
Line of internal interaction
Ph
ysic
al
Evid
en
ce
Cu
sto
mer
On
sta
ge
Con
tact
Backsta
ge
Con
tact
Su
pp
ort
P
rocesses
Customer Calls
Customservice Order
Dispatch Deliver
Airport receives
and loads
Fly to sort
Centre
Sort Package
To destinati
on
Driver delivers
pack
TruckPackagingFormsHandheld computerUniform
Custom giges pack
Deliver picks up
pack
Load in airplane
Unload and sort
Load on truck
Customer receives
pack
TruckPackaging
FormsHandheld computer
Uniform
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Interaction experience design
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Nicola Morelli Design & Sustainability 17
Design management
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Where is the line of visibility in:
•Aalborg kommune tax office
•Fast Food
•IKEA
Reflection
?
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Nicola Morelli Design & Sustainability 19
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DesignSustainabilityDesigning a service: Use cases
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• Use cases are simple stories describing a service function such as:
• Login
• Buy a ticket
• Choose from a menu
What are use cases?
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• Title
• Actors
• Flow of events
• Pre conditions
• Post conditions
• Alternative paths
Elements of a use case
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USE CASE John wants to edit his CV
Actors John, when using the telecentre to edit his CV The receptionist welcoming, informing and billing John The room assistant, assisting John
Flow of events
Pre- Conditions
Post- conditions
Example
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USE CASE John wants to edit his CV
Actors
Flow of events John enters the telecentre The receptionist welcomes John The receptionist informs John about available workstations The receptionist introduces John to the room assistant The room assistant guides John to the workstation John logs in and works on his CV ======Time spent by John working on his CV======= John finishes his work and saves the file John approaches the billing personThe receptionist updates John’s membership card (that helps John keep track of his use of the telecentre)
Pre- Conditions
Post- conditions
Example
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USE CASE John wants to edit his CV
Actors
Flow of events
Pre- Conditions John is a registered user of the telecentre (he has a login and password that allow him to access the telecentre’s network and computers)
Post- conditions
Example
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Nicola Morelli Design & Sustainability 27
USE CASE John wants to edit his CV
Actors
Flow of events
Pre- Conditions John is a registered user of the telecentre (he has a login and password that allow him to access the telecentre’s network and computers)
Post- conditions John has a saved copy of his edited CV in his online directory on the telecentre’s server (or on his memory support)
Example
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Use Case: requirements representation
Pro
du
ct
Serv
ice
TangibleIntangible
Unperceivable Perceivable
Computer
Workstation (desk, chair partitions)
Environment rooms, corridors, etc)
Membership card
Reception
Assistance
Backup
Software
Maintenance/upgrade
Billing
Concept
John wants to edit his CV
Server
ComputerWorking stationRoomsMembership cardReceptionAssistanceBillingMaintenanceBackupServerSoftware
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Use case to elicit requirements
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Nicola Morelli Design & Sustainability 31
Design a bicycle sharing system in Aalborg:
•Users have to pay for the bike
•Payment can happen with cash or card
•There may or may not be a subscription
Develop the main use cases and work out the requirements
Exercise
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DesignSustainabilityRequirements
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Requirements and attributes
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Minimum acceptable Optimal
Friendliness Provide info Suggests solutions
Transparency User friendly Take control
Reliability Works all the time Reliable on high performance tasks
Privacy Defends my privacy I can leave confidential
information there
Dedicated I can always find a place I have my own place
Requirements and customers’expectations
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Requirements and customers’expectatios
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Requirements and customers’expectatios
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Requirements and providers
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Booking Logistic Contact
Requirement 1
Requirement 2
Requirement 3
Requirement 4
Requirement 5
Requirement 6
Requirement 7
Actor 1 √ √ √
Actor 2 √ √
Actor3 √ √ √
Actor 4 √
Requirements and actors
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Inventory of processes and attribution to actors
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Subsystems
Processes