lecture 9 movement and deployment of troops . may 2013
TRANSCRIPT
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UBMM1011
Sun ZisArt of War
and Business Strategies
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Chapters
1. Detailed Assessment and Planning ()2. Waging War ()
3. Strategic Attack ()
4. Disposition of the Army ()
5. Forces ()
6. Weaknesses and Strengths ()7. Military Maneuvers ()
8. Variations and Adaptability ()
9. Movement and Development of Troops ()
10. Terrain ()
11. The Nine Battlegrounds ()12. Attacking with Fire ()
13. Intelligence and Espionage ()
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Chapter 8( )= Nine Changes /VariationsVariations and Adaptability
Chapter Outline
Importance of being adapting to changing Importance of careful deliberations
Preparedness
Business application:
Pro-activeness and adaptability
Avoid the faults of leadership
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Difference between terrain and
battleground Terrain represents the natural geography of the earth
that an army marches through
Battleground represents the specific terrain that hasbeen decided upon for the battle to be waged
Thus any terrain can be used as battleground, while any
battleground is part of terrain
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Terrain (topography)is used as a general term in physical geography,
referring to the lay of the land.
Battleground is referring to the point of
attack
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Adapting To Changes -5 different grounds
1. treacherous groundsmountainous forests, dangerouspasses, swamps, terrains that are wet, muddy and foul-you must never encamp
2. focal grounda state surrounded by 3 other states - youmust befriend and attempt to win them as allies
3. isolated ground
being cut off and in danger - you must
not stay there, do not linger
4. When on constricted groundarea that can only bereached through narrow passes, that only allows retreat
only through dangerous passes and where a small force ofthe enemy is sufficient to strike a larger force of yours -you must plan and strategise
5. When on death groundarea where there is no escape -
you must fight relentlessly -fight your way out!
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Adapting To Changes- 5 strategic
considerations in combat
There are some routes and paths that must not betakene.g. treacherous routes
There are some armies and troops that must not beassaultede.g. elite troops
There are some cities that must not be attacked e.g.walled cities
There are some grounds that must not be contested
e.g. isolated, constricted and death ground There are some military orders that need not be
obeyed e.g. orders from the emperor. Why? ReferChap 3.
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Careful Deliberations
Sun Zi emphasizes the vital role of general: Who hold the key to the outcome of war.
Controller of fate and guardian of peace for the state.
Should possesses positive attitudes.
Accountable for unifying the troops.
Responsible to cultivate his army moral code, maintain
law and order.
Has the ability to weigh the favorable factors(opportunities that can be exploited) and unfavorable
factors (turn dangers into advantage) in all his
decision. 8
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The FIVE Pitfalls of a General
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1. If general is reckless, he can be killed.
(Recklessrefers to someone who fights foolishly without
strategizing it). (Mr Cowboy)
2. If a general is cowardlyand desperate to live, he canbe easily captured. (Mr Chicken)
3. If a general is quick-temperedand easily angered, he
can be provoked. (Mr Hot Head)
4. If a general is sensitive to honor, he can be insulted.(Mr Thin Skinned)
5. If a general is overly compassionate to the people, he
can be harassed and distributed. (Mr Nice Guy)
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Proactiveness As Key To Dealing With Enemy
One must never rely on the failure of the enemy.Instead, one must ever ready to engage the enemy.
General need to train the troops for a thousands days for a
moment of engagement.
To excel in war, one has to be proactiveso as to beahead of the enemy at every move.
Even if one is caught off-guard, one must respond
swiftly so that recovery can be made without the noticeof the enemy.
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Summary
Variation and adaptability focuses on
the need for flexibility in your
responses.
It explains how to respond to shifting
circumstances successfully.
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Business Application
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PROACTIVENESS Proactive behavior involves acting in advance of a
future situation, rather than just reacting. It means taking control and making things happen rather than
just adjusting to a situation or waiting for something to happen.
pro-activeness in business involves risk taking. Thereare two areas where a pro-active culture can be
incorporated in your company.
authority delegation and
POSITIVE employer's response to mistakes.
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Adaptability in Scientific
Breakthrough
Fuzzy logic technology:
The technology was invented in 1965 by Lotfi A.
Zadeh an American, of Iranian descent, born in
Russia.
Unfortunately, Americans failed to commercialize
this breakthrough technology.
Meanwhile, Japanesesuccessfully used fuzzytechnology in air conditioners, vacuum cleaners,
washing machines, and other consumer products.15
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Company must be ready for anychanges or uncertainties in this world
Uncertainties
Natural
disasters
Famine
Share prices
War
Energy costs
Economic
policies
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Competitor Analysis
Who are the existing and potential competitors?
What strategic groups can be identified?
What are their levels of sales, share and profits?
What are their growth trends?
What are their strengths, weaknesses, strategies?
competitor analysis.mht
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Market Analysis
How attractive is the market or industry and its submarkets?-
What are the forces reducing profitability in the market?
What entry and exit barriers?
What are the growth projections?
What are the cost structures?
What are the profitability prospects?
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MARKET ANALYSIS
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Customer Analysis
What Are the Major Segments?
What Are the Customers Motivations?
What Are the Customers Unmet Needs?
consumer analysis.mht
Reading Notes:
Nielson Global Report On Consumers And Happiness(Dec 2008)
Nielson Report On Tomorrow Is A New Consumer! WhoIs The Future Asian Consumer?
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Leadership
The attitudes and approach of the managers, CEO etc certainly
influences the productivity of staff.
Good leadership differs from good management (which is
more of an administrative process).
Leadership is the ability to create and articulate a vision with
such clarity and vigor.
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CHARACTERISTICS OF A
GOOD LEADER
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Thank you
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