Jo Waite 1ST SEMESTER FOLIO

should beaccessible andpractical.

Russell Kerr THE WORKS

ENTREPRENEURSHIP

BUSINESS

INNOVATION

THE WORKS

Laura Cornhill STUDIO BINOCULAR

Be interested and

in whatever you do.

Che Douglas BEYOND THE PIXELS

that you are

at one thing.

SHOW

Bill Atta LANIER AUSTRALIA

BITMAT VECTOR

LINES PER INCH

(LPI)

DOTS PER INCH

(DPI)

PIXELS PER INCH

(PPI)

LASER / DIGITALSCREEN / WEB OFFSET

PREPRESS

CUSTOMER,

AGENCY,

PUBLISHER

PRINTING FINISHING DISTRIBUTOR

• Cannot be enlarged without losing quality

• Larger file size• e.g. JPG / TIF / GIF / PSD

• Can be resized without affecting quality

• Smaller file size• e.g. PDF / EPS / AI

Check all fonts and images

are linked/updated

Open type or Postcript font

is preferred over true type

Define spot colours

(Pantone Solid Coated)

Pasteboard maintenance

— delete artwork outside

artboard

Avoid using a large amount

of anchor points

Set total ink limit (TIL)

Avoid resizing or rotating

images in page-layout

applications

Avoid using stroke widths

less than 0.25pt (hairline)

Preserve bleed in your

documents if required

Ensure images are the

appropriate resolution

Define colour space correctly

(RGB or CMYK)

Delete unused colours

Delete stay text or points

Flatten transparency

Avoid using font styles provided

by certain applications

Crops all unused/hidden

areas within images

Be careful when using

certain fonts

Include crop marks?

Usually not.

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Fiona Smith BLUEBOAT

You don’t sell animage.

You sell your

PREPARING YOUR FOLIO• Know the studio you are going to and the projects they do• Look at the studio’s approach and style• Put in work that is a conversation starter• Typography is important• Try out PechaKucha (20 seconds, 20 images)• You want to get the interest of the interviewer

DURING THE INTERVIEW• Make eye contact• Be prepared for questions

(e.g. What are your top 3 pieces?)• Know what your strengths are• Be truthful• Highlight your skills that you think are valuable

to the company• Don’t apologize for your work• Don't sell yourself short• Sell the value of your work and backup with

the outcomes of the project.

OTHER TIPS• Think beyond trends. • Make your references obscure.• Everything starts with a process.• The Loop/Desktop magazine project wall

is a great resource/netwok

Jo Waite 2ND SEMESTER FOLIO

Absolutely

Courtenay Graham FRIDA PLUMM

A journey of

THE WORKSLearnt about design, print and production aspects

BRYCE FORD DESIGNBranding, identity, packaging

INSIDE MAGAZINE & ARCHITECTURAL REVIEWArt directing, publishing, dealing with tight deadlines

MOR COSMETICSIn house designing, concept and packaging for products

FRIDA PLUMMDesigner homewares and stationery

Adrian Miles, Jeremy Yuille & Neil Haslam

HONOURS

for more pathways,

to think, and make.

Lauren Whiffen FALLEN MAGAZINE

what you want to do,and what you do not want to do.

Peter Binek & Shane Loorham LIQUORICE

LIQUORICE STUDIO• Formed in 2009 by Scott

Bonanno.• Specialises in brand and

identity design for print and web.

• Located in Fitzroy, they share a space with other creatives such as Something Splendid, That Mob and Inventive Labs.

OTHER STUFF• Consider designing for free

for your local cafe to get exposure for your work.

• Network to find opportunities for work and follow up regularly.

• Do personal work on the side as it will help you grow as a designer.

• Collaborate• Both Peter and Shane did

the Honours program after they graduated from our course and felt that it helped them get ready for the industry and its demands.

Rochelle Martyn MONDAY COLLECTIVE

brand design ideas

Creating

DESI

GN /

CREATIVITY BUSINESS / CONNECTIVI TY

ART

• Analyse the competition• Identify the gap in the market• Understand trends• Understand the consumer• Define consumer insight

• Define business purpose and values• Have an idea for the brand• What's driving the brand?• What are the brand values?• Build a story behind your brand

• Create a moodboard• Explore the copy• Test the designs

• Bring the product to live beyond the pack (e.g. on ads, websites, print)

• See it in the competive lineup• Explore the designs• Differentiate, stand out

1. RESEARCH

4. DESIGN STAGE

2. STRATEGY

3. VERBAL TO VISUAL

Michael Wright STUDIO 131

Always ask the client questions!

Includes a description of the design requirements, breakdown of design stages, design fees, t&c, print quotes, design schedule, client authorisation page

Keep all relevant info, backup your work, keep clients updated

Manage existing and old projectsE.g. 120-10 RMIT-1-12 Sales Brochure / RMIT / 2012

Keep track of your time, expenses and provide evidence

Meaning client has proofed and no more changes! Always written, never verbal!

Stock samples, prepare files for set up, proofs, press checks

Archive hardcopy and softcopy items, deliver relevant files to client

Hurray! Carefully collate all expenses.