lecture on mobile and app economies
TRANSCRIPT
Mobile and App Economiesand Innovation
Mobile and App Economiesand Innovation
Learning Module No. 12
Mobile and App Economiesand Innovation
Outline
4G Mobile Network5G NetworkMobile EconomyAppsApp StoresDevelopment CostsM2M
App Economies Theories Services App Development
Mobile and App Economiesand Innovation
Global Transition to 4G Mobile Networks
4G LTE Map
Mobile and App Economiesand Innovation
5 Years to 5G
5G is moving beyond the hype
Mobile and App Economiesand Innovation
Benefits of 5G
Mobile and App Economiesand Innovation
Benefits of 5G
Intel: From Device to Data Center
Mobile and App Economiesand Innovation
TheTheMobileMobileEconomyEconomyIsIsGrowingGrowingClick to See original Chart via Yankee Group
Mobile and App Economiesand Innovation
Mobile EconomyExpectedTo ExpandJob OpportunitiesIn Tech, Creative
Click to ViewGraphicVia Robert Half(Staffing Agency)
Mobile and App Economiesand Innovation
Top App Categories
Mobile and App Economiesand Innovation
Top App Categories
Mobile and App Economiesand Innovation
Top Apps are:
Highly rated, with at least four stars;Often rated, with at least 10,000 app store ratings;Games, social apps, or productivity tools (although the category distribution is broad);Updated at least once a month;Downloaded at least five million times; and,Published by a North American company
Dissecting the App Store Top Charts: The Anatomy of a Top App
Mobile and App Economiesand Innovation
Apple Store Download History
Mobile and App Economiesand Innovation
Mobile and App Economiesand Innovation
App Development
Click to see:How Long Does it Take to Build a Mobile App?
Mobile and App Economiesand Innovation
Machine-to-Machine #IoTComputing is moving from human-to-human to machine-to-machine.
Chart:http://iot-360.eu/2014/about/
The Internet of Things extends Internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse devices and everyday things that use embedded technology to communicate and interact.
Mobile and App Economiesand Innovation
Theory
Joseph Schumpeter -- Creative Distruction
Industrial mutation that incessently revolutionizes the economic structure from within, destroying the old one.
Example:Netflix effect on video tape and disc rental industry. Blockbuster is a victim of Schumpeter's gale.
Mobile and App Economiesand Innovation
Theory
David Teece -- Complementary Assets
Example:
RC Cola was the first to commercialize diet cola and cola in a can.
Coke and Pepsi imitated RC and dominated the market because of their complementary assets.
Mobile and App Economiesand Innovation
Theory
Henry Chesbrough -- Open Innovation
Companies want to control innovation, generating ideas, as well as production, marketing, distribution, servicing, financing and supporting. In open innovation, companies can and should use external ideas as well as internal ideas.
Examples:
Clorox Connects and Lego Cuusoo.
Mobile and App Economiesand Innovation
TheoryEverett Rogers -- Diffusion of Innovation Innovation is social, not an economic process.
Mobile and App Economiesand Innovation
Concept
Zero-rating (toll-free data or sponsored data)
Mobile network operators (MNO), mobile virtual network operators (MVNO), and Internet Service Providers (ISP) don't charge customers for data used by specific applications or internet services through their network, in limited or metered data plans.
It allows customers to use provider-selected content sources or data services like an app store, without worrying about bill shocks.
Some see it as a threat to the open Internet.
Wikimedia Foundation and Facebook have zero-rating programs.
Mobile and App Economiesand Innovation
Concept
App Store Optimization
Making apps findeable in the app stores.
Mobile and App Economiesand Innovation
How to Come Up With App IdeasThink about things that are problems for you, then think about simple solutions
Triggers:I hate this . . .This sucks . . .I wish . . .
Try it yourself, search for those words on Twitter . . .
Consider improvements on current apps. What could be done better?
How to Come Up With KILLER App Ideas
Mobile and App Economiesand Innovation
Prof. Mo KrochmalEmail: [email protected] hours: Contact to schedule