lectures berlin business school

Sebastiaan Debou 2IBM04

BERLIN BUSINESS SCHOOLLECTURES 23/03/2016

9.30AM-1.00 PMCALANDRELLISTR. 1-9, D- 12247


WORKSHOP 1 : HOW TO DO BUSINESS WITH GERMANS(MICHAEL BAHLES)

• WORKSHOP ON INTERCULTURAL COMPETENCES• M.BAHLES : EXPERIENCE AS AN INTERNATIONAL DIRECTOR FOR PUBLIC

AGENCIES, LECTOR AT THE UNIVERSITY OF PRAGUE, HAS INTERNATIONAL EXPERIENCE IN DIFFERENT FIELDS OF BUSINESS

SOME EXAMPLES TO START WITH• CAMEL => JAPENESE => NO CRITICISM IN GROUP• L’OREAL => FRENCH => MORE OPEN• NIVEA, ALLIANZ, VW => GERMAN => MORE CLOSED, QUALITY,

PLANNING AND CLEARNESS• SKODA => CZECH-GERMAN => CLEVER ENGINEERING WITH A HUMAN

TOUCH• MERGE DAIMLER-CHRYSLER => GERMAN VS AMERICAN CULTURE =>

FAILURE ($50 BILLION )• NIKE => AMERICAN SPOT => DRAGONS CAN NOT BE DEFEATED IN

CHINA (HOLY)• HTTPS://WWW.YOUTUBE.COM/WATCH?V=BPJPE6KTI7GSebastiaan Debou 2IBM04

https://www.youtube.com/watch?v=bPJPe6Kti7g


INTERNATIONAL COMPETENCE

• OPEN ATTITUDE• SENSITVE• FLEXIBILTY IS NOT EVERYTHING E.G. VW• SELF-REFLECTION• TOLERANCE• READINESS OF LEARNING• => GLOBAL PEOPLE : - RESPECT OTHER CULTURES WITH AN OPEN MIND

- SEEING THINGS FROM A DIFFERENT PERSPECTIVE => PERCEPTION ( THE ICEBERG MODEL)


VALUES IN THE WEST

• U.S. : SUCCESS, FIGHTING SPIRIT, RULES, EQUALITY, OPENNESS, FAIR PLAY, RELIGION, PATTRIOTISM, OPTIMISM, INDIVIDUAL FREEDOM AND FAMILY

• GERMANY : DIRECTNESS, RUDE, HONESTY, CLARITY, PLANNED, ORGANIZED, RESPONSIBLILTY, GERMAN QUALITY, EDUCATION, RELIABILITY, QUALITY OF WORK, REASON, SCIENCE, STRUCTURE AND “GEMÜTLICHKEIT” (COSINESS)

• BELGIUM : CONNECTIONS, ON-TIME, WORK, VARIETY, PERSONAL LIFE VS WORK-LIFE


HIGH AND LOW CONTEXT CULTURES

• GERMANY => LESS TALK, MORE ACTION• NORTHERN COUNTRIES => COLD = KEEPING MOUTH CLOSED IN ORDER

TO KEEP WARM• SOUTH-AMERICA => MORE TALK, LESS ACTION• BELGIUM => FACT-ORIENTED

E.G. SCHAÜBLE VS VAROUFAKIS


HOFSTEDE : 5 CULTURAL DIMENSIONS INDEX

• FLANDERS = GERMANY => MOLISTIC APPROACH HOLISTIC APPROACH = U.S. • =>BASED ON HISTORY, EXPERTS AND LITERATURE TALKING & OBSERVING

• METHAPHORS• U.S. = AMERICAN FOOTBALL ( FIGHTING, SHOW)• MEXICO = FIESTA (MUSIC, CELEBRATING)• RUSSIA = RUSSIAN BALLET (BEAUTY)• ITALY = OPERA (LOUD, SINGING)• GERMANY = SYMPHONY ( CLASSICAL MUSIC, DETAIL, SERIOUS, ON-TIME)• BELGIUM = LACE ( THOUGH MATERIAL, HARMONY) SOURCE : NEGOTIATE ANYTHING ANYONE ANYWHERE AROUND THE WORLD, FRANK L,ACUFF


THE CULTURE MAP : THE 8 CULTURAL DIFFERENCESDEALING WITH EACH OTHER = WORKING TOGETHER 1. COMMUNICATION (LOW CONTEXT VS HIGH CONTEXT)2. EVALUATING (DIRECT NEGATIVE FEEDBACK VS INDIRECT NEGATIVE FEEDBACK)3. PERSUADING (CONCEPT-FIRST VS APPLICATION-FIRST)4. LEADING (EGALITARIAN VS HIERARCHICAL)5. DECIDING (CONSENSUAL VS TOP-DOWN)6. TRUSTING (TASK-BASED VS RELATIONSHIP-BASED)7. DISAGREEING (CONFRONTATIONAL VS AVOIDS CONFRONTATION)8. SCHEDULING (NON-FLEXIBLE TIMING VS FLEXIBLE TIMING)


CONCLUSIONS

• TO DEAL WITH GERMANS YOU HAVE TO BE :• ON-TIME (OR EVEN A BIT EARLIER)• HAVE ONLY A SHORT SMALL TALK• DEAL WITH BUSINESS SERIOUSLY• BE THOROUGHLY PREPARED• PRESENT EVERYTHING IN A LOGICAL STRUCTURAL WAY• BE AWARE OF THE DIRECT QUESTIONS AND COMMENTS• DON’T TAKE CRITIQUE PERSONAL• COME UP WITH PROOFS, ARGUMENTS, FACTS AND SOURCES• CREATE TRUST BY BEING HONEST (KEEP TO YOUR WORD, GERMANS TAKE EVERYTHING LITERALLY)


WORKSHOP 2 :ENTREPREUNURIAL HOTSPOT BERLINFOR START-UPS• 3 MAIN QUESTIONS :1. WHAT IS AN ENTREPRENEUR ?2. WHY IS BERLIN A HOTSPOT ?3. WHAT TOOLS DO ENTREPRENEURS USE ?

CURRENT HOTSPOTS FOR START-UPS : LONDON, TEL AVIV AND BERLIN


EXAMPLES OF IDEAS MADE IN BERLIN

• TEEKAMPAGNE • SUCCESSFUL BY SQUEEZING THE WHOLE SUPPLY CHAIN, USING E-COMMERCE AND SELLING ONLY ONE SORT OF TEA

• JUMPSUITS• E-ROCKET

• CROSSOVER BETWEEN A MOTORCYCLE AND A BIKE. WHAT IS ITS PLACE IN THE MARKET? HIGH START-UP COSTS => BANKRUPTCY

• BETAHAUS• FACILITIES OPEN FOR ENTREPRENEURS IN ORDER TO WORK AND NETWORK WITH EACH OTHER, VERY SUCCESSFUL

E.G. GOOGLE • DRIVENOW

• APPLICATION BY BMW AND MERCEDES TO RENT A CAR NEARBY YOUR CURRENT POSITION


WHAT IS AN ENTREPENEUR ? 9 CHARACTERISTICS

1. HATE THE STATUS QUO2. EASILY BORED3. LABELED A REBEL4. RESIST AUTHORITY5. FIRED FROM JOBS6. OBSESSED7. NEVER RELAXING8. BAD AT SMALL TALK9. DON’T FIT THE NORM


DEFINING AN ENTREPRENEUR

• JOSEPH SCHUMPETER “CREATIVE DESTRUCTION” : DESTROYING TO MAKE SOMETHING EVEN BETTER

• SEEING AN OPPORTUNITY • INNOVATION = INVENTION + COMMERCIALIZATION• STATE-OF-THE-ART RESEARCH : ENTREPRENEURSHIP + INNOVATION

MANAGEMENT + SMALL BUSINESS MANAGEMENT


WHY IS BERLIN A HOTSPOT ?

• “BERLIN IS POOR, BUT SEXY” – FORMER MAYOR KLAUS WOWEREIT MADE BERLIN POPULAR

• NO MILITARY SERVICE IN BERLIN => ATTRACTIVENSS FOR YOUNG TALENTED PEOPLE FROM BRD

• CHEAP TO RENT FLAT/HOUSE IN BERLIN => COMMUNISM IN FORMER EAST-BERLIN


5 FACTORS THAT DETERMINE THE SUCCESS OF A START-UP HUB

1. TALENTS2. INFRASTRUCTURE (QUITE CHEAP TO RENT BUILDINGS AND APARTMENTS)3. NETWORK 4. PUBLIC IMAGE 5. CAPITAL (MORE AND MORE CAPITAL FLOWS IN)


WHAT TOOLS DO ENTREPENEURS USE?• -THE BRAIN:

• BRING SIMPLE IDEAS TO THE MARKET

• -BUSINESS MODEL CANVAS:

• A STRAIGHTFORWARD STRUCTURE TO EXPLAIN YOUR BUSINESS IDEAS. WHAT CAN WE DO BETTER THAN THE OTHERS? WHAT ARE OUR RESOURCES,…

• BUSINESS PLAN:

• EXECUTIVE SUMMARY, OPERATIONS, FINANCE SUMMARY,…

• ELEVATOR PITCH:

• CAN YOU CONVINCE SOMEONE IN 1 OR 2 MINUTES ABOUT YOUR IDEA?

• POPULAR NOWADAYS : “FUCKED-UP” SPEECHES

• YOU LEARN MORE ABOUT PEOPLE’S FAILURES THAN FROM THEIR SUCCESSES


WORKSHOP 3 : THE GERMAN ECONOMY AND POLITICS IN A NUTSHELL

• LECTURER BSP : DIPL. SOZ. KRISTIN SCHILLING• GERMANY FAMOUS FOR :

• BEER• OKTOBERFEST• BRATWURST• CARS• DIE MANNSCHAFT


CAPITAL OF GERMANY : BERLIN

• “SILICON” BERLIN : THE NEW HUB FOR ENTREPRENEURS• DIFFERENT FIELDS OF FIRMS : GAMING, E-COMMERCE, HIGH TECH, 2500

INTERNET START-UPS• ATTRACTIVENSS :

• CHEAP COST OF LIVING, INFRASTRUCTURE AND RENT• INTERNATIONAL MULTICULTURAL CITY : ARTISTS, WRITERS, MUSICIANS,… • NETWORKING AND COWORKING SPACES : BETAHAUS, KAOS, CAFÉ NEST,…


ECONOMY

• 4TH LARGEST ECONOMY WORLDWIDE• ECB HEADQUARTERS IN FRANKFURT• EXPORTING COUNTRY : CARS, MEDICAMENTS, PARTS OF VEHICLES• WELL-KNOWN COMPANIES : BMW, DEUTSCHE BAHN, DAIMLER, ALDI, VW,

BAYER AG,…• DIFFERENCE BETWEEN WEST AND EAST GERMANY STILL REMAINS

VISIBLE (BRAINDRAIN/MODERNIZATION)


SOCIETY

• 3 MAIN PRINCIPLES : INDIVIDUAL FREEDOM, SOLIDARITY AND SUBSIDIARY• HIGH QUALITY LABOR FORCE => EDUCATION

• MOST INDUSTRIALIZED NATION ( STILL 28% OF LABOR FORCE)• SME’S = “MITTELSTAND” COMPANIES, COMPETITIVE FAMILY BUSINESSES • SERVICE SECTOR : 73.8% OF LABOR FORCE• INTERNATIONAL TRADE FAIRS AND CONGRESSES : HANNOVER,

COLOGNE,…


INFRASTRUCTURE AND TECHNOLOGY

• FOCUS ON RENEWABLE ENERGY (100% AGAINST 2050)• STRONG RAIL AND ROAD NETWORK INFRASTRUCTURE : AUTOBAHN• BIG INTERNATIONAL AIRPORTS : FRANKFURT, MUNICH,…• EMPHASIS ON INNOVATION : START-UPS


POLITICS

• SEPARATION OF POWER• HEAD OF STATE : PRESIDENT JOACHIM GAUCK (CEREMONIAL ROLE)• HEAD OF GOVERNMENT : CHANCELLOR ANGELA MERKEL (CDU)• CURRENT “GRAND COALITION” : CDU/CSU AND SPD• BUNDESTAG• LABOR FORCE IS SHRINKING => IMMIGRANTS FROM SYRIA => RISE OF

THE AFD

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