lee carrotte - secondsync
DESCRIPTION
Presentation for MediaCom Engage Conference, Edinburgh, 23/10/12TRANSCRIPT
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FROZEN PLANET SECOND-SCREEN APP
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SECONDSYNC STATISTCS
25 Channels
500 Programmes per day
500,000 tweets per day
6 million Twitter users who tweet about UK TV
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SOCIAL TV STATISTICS
10 million Active Twitter users in the UK
6 million Twitter users who tweet about UK television
60% of UK twitter users
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SOCIAL TV STATISTICS
62% of consumers regularly use social media while watching TV
80% of 16-34 year olds regularly use social media while watching TV
40% of all tw itter traffic around primetime is about TV
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WHY TWITTER?
Public Data
Real Time conversation
The Tweet has become the de-facto currency of Social TV
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LEADERBOARD
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INSIGHTS
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INSIGHTS
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ANALYTICS TOOLS
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ANALYTICS TOOLS
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ANALYTICS TOOLS
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INSIGHTS
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THE DATA
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THE DATA
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THE DATA
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ROADMAP
Tackling sentiment and engagement
Integrating BARB data
Mapping social conversations to ads and brands
Profiling the 6 million users in our database
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SUMMARY
1 Do Nothing
2 Use the data to target programmes
3 Use the data to drive integrated, responsive campaigns
3 levels of engagement with Social TV
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