lee county #wherebusinessistrending: the 2015-2016 lee county economic development strategic...
TRANSCRIPT
Lee County#WhereBusinessIsTrending:
The 2015-2016 Lee County Economic Development Strategic
Marketing Plan
Overall Goal: To implement an integrated
communications strategy to market Lee County to:
• Site selection consultants•C-level executives •Entrepreneurs
•Talent
2014 Lee County Brevard County Sarasota County Seminole County
Population 652,447 549,664 387,161 431,283
HHI $46,385 $47,839 $48,427 $57,538
Median Age 46.8 46.6 54.4 38.8
25+ With HS Diploma 256,997 207,422 176,009 161,316
Total Businesses 79,656 58,44 59,802 59,550
Total Employees 286,761 240,363 206,638 194,110
Competitive Communities Research
Sub Taglines#ExceptionaLEE Good for Business
Working#CollaborativeLEE#CompetitiveLEE Driven for Success
Dynamic Tagline
#ExceptionLEEGoodforBusiness#CollaborativeLEEWorkingTogether
#PositiveLEEGreatforBusiness#InnovativeLEEThinking
Updated Collateral Materials
Digital Airport Displays
MLB Baseball Program Ads
Digital Ambassador Program
ambassadors.leecountybusiness.com
In-Market Newsletter
Out of Market Newsletter
Additional Tools:• In bound International Press Trip
• Residential Real Estate Engagement
• Increased Page Field Presence
• Sales Missions
• New York City Press Trip/Site Selector Luncheon
• Promotional Video/Video Testimonials
Rank City State Weighted Average1 New York NY 4052 Chicago IL 2993 Boston MA 1844 Minneapolis MN 179
5 Washington DC 1756 Atlanta GA 168
7 Philadelphia PA 1598 Detroit MI 1329 Dallas TX 127
10 Cleveland OH 12411 St. Louis MO 11712 Baltimore MD 11213 Cincinnati OH 10814 Pittsburgh PA 10715 Milwaukee WI 105
Rank City State Weighted Average1 New York NY 4052 Chicago IL 2993 Boston MA 1844 Minneapolis MN 1795 Washington DC 1756 Atlanta GA 1687 Philadelphia PA 1598 Detroit MI 1329 Dallas TX 127
10 Cleveland OH 12411 St. Louis MO 11712 Baltimore MD 11213 Cincinnati OH 10814 Pittsburgh PA 10715 Milwaukee WI 105
Target Markets Research
Industry Appreciation Award Categories
•EMERGING BUSINESS LEADER AWARD •LocalLEE GROWN BUSINESS AWARD
•BUSINESS CITIZENSHIP AWARD
•INDUSTRY LUMINARY AWARD