The Presentation on Book Review ofIACOCCA: An Autobiography lee Iacocca

with William Novak

Presented By: Digant K Rathod

Iacocca: An AutobiographyIacocca: An Autobiography is Lee Iacocca's best

selling autobiography, co- authored with William Novak and originally published in 1984. Most of the

book is taken up with reminiscences of Iacocca's career in the car industry, first with the Ford Motor

Company, then the Chrysler Corporation. The hugely successful autobiography was the best- selling non-

fiction hardcover book of 1984 and 1985.

Lido Anthony "Lee" Iacocca is anAmerican businessman most commonly known for his revival of the Chrysler Corporation in the 1980s,serving as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. he was a passionate advocate of U.S. business exports during the 1980s. He is the author or co-author of several books, including Iacocca: An Autobiography, and Where have all the Leaders Gone?

Lee Iacocca

1946 – Student Engineer

1949 – Wilkes Barre (Zone Manager)

1953 - Assistant Sales Manager

1956 - “56 For 56”

1960 - Vice President and General Manager

The Story Begins

The Ford Mustang was designed by Lee Iacocca.

(On March 09,1964)

1970 - President

1978 - Fire from Ford

1978 to 1992 – Chrysler Corporation

BIG OPPORTUNITY

3rd ranked among automobile companies in country.

10th Largest company in the country.

Technically strong & + point was Engine quality.

AT CHRYSLER

No one knows what was happening in the Organization.

Every department was working independently.

Sales & manufacturing handling by same person.

Without dealer order production was continue.

A MOUNTAIN OF PROBLEMS

Cost Cutting

1. Thousands of people lay off 2. Just In Time process

Come for Test drive, We will give 50 bucks

Money back guarantee

ACTION TIME

OIL CRISIS

FINANCIAL CRISIS(INCREASE IN INTEREST RATE)

BIG PROBLEMS

Force To Die

No competitor in small car.

Demand will increase & will fulfill by import.

Unemployment rate will increase.

Tax payer will decrease, it will cost $ 2.7 billion to the country.

What will happen if Chrysler become shut down ??

K-Car (1981)

Competition with X-CAR of General Motors.

Price $ 6270 (X-CAR) Vs $ 5880 (K-CAR)

Mileage 25 miles per gallon in city & 41 on the highway

Front wheel drive

Strong Ad-Campaign

K-Car