lee stewart, fujitsu australia limited - the role of ict in a sustainable society

Copyright 2013 FUJITSU LIMITED

The Role of ICT in Shaping a

Sustainable Society

Lee Stewart

Head of Sustainability

Fujitsu Australia and New Zealand

Agenda

Fujitsu Background

Context

Role of ICT

Local Case Studies

Future Trends

Summary and Questions

2 Copyright 2013 FUJITSU LIMITED


Who we are

3

Japan’s largest IT services

provider and No. 3 in the

world*

We use our experience and the power of ICT to shape the future of society with our customers

Over 170,000 Fujitsu people support customers in more than 100 countries

2011 IT Services Vendor Revenue. Source: Gartner, "Market Share: IT Services, 2011" 9 April 2012


Sustainability is important to us

4

Environmental accounting present

in our business in 1938

Long-standing members of

sustainability organisations &

indexes

Top positions in world leading

environment rankings

FORTUNE Magazine’s 2013 List of

‘World’s Most Admired Companies’

Executive commitment

1938

Park style design for

Kawasaki plant

2009

Sustainability employee program

launched in Australia, ISO 14001

certification in Australia

2005

ISO14001 certification acquired by

all Group companies in Japan

2004

Super green products introduced

2003

Zero waste emissions achieved by

all 13 plants in Japan

1989

Environmental Committee established

1990

Environmental Management

System implemented

2007

Launched sustainability consulting in Australia

2011

Winner Banksia Environmental Award “Leading in sustainability - setting the standard for large

organisations”

Acknowledged as No 1 on Computerworld’s “Top 12 Green IT Vendors” list

1993

Developed Stage 1 of our Environmental

Protection Program (EPP)

2012

Initial interim targets achieved

All Fujitsu ANZ data centres

under certified EMS

Copyright 2013 FUJITSU LIMITED 5

Our Commitment to Sustainability

We always strive to do more

We believe ICT has a major role to

play in helping address the global

challenges

Between 2009 and 2015 we

reduced our customers & society

greenhouse gas emissions by 15m

tons

We are now aiming to reduce a

further 26 million tons between

2013-2016

26 million tons is equal to 2% of

Japan’s total annual emissions


Background & Context


Background and Context

ICT

Industry

3%

910m tons of

CO2e Copyright 2013 FUJITSU LIMITED 8

By 2020

6%

10%

2.7 Billion Tons CO2e Copyright 2013 FUJITSU LIMITED 9

Global interconnected challenges

Population Growth Natural Disasters Resources Climate Change Biodiversity


Ecological Footprint


300

180

200

220

240

260

280

800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0

Age (years BP)

CO

2 (

ppm

v)

Source: National Climatic Data Center/NOAA

Carbon Emissions – What’s the worry?


2009 CO2 Concentration: 389 400

320

340

360

380

300

180

200

220

240

260

280

800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0

Age (years BP)

CO

2 (

ppm

v)

420

440

460

480

500

520

540

560

580

600

Source: National Climatic Data Center/NOAA

After 35 more years at the current rate of increase


The Role of ICT


The role of ICT is twofold

Efficiency of ICT –

reducing the 3% of global

GHG emissions by

improving ICT efficiency

Enabling effect of ICT –

using ICT to help reduce

97% of global GHG

emissions, outside the

ICT industry


Cloud: reducing the ICT impact and as

enabler


Typical cloud benefits relate to

reducing impact of ICT itself ,

e.g. more sharing – less power

Less obvious but potentially

greater benefits are from cloud

facilitating environmental

improvements across an

organisation /industry/ society

The business case for these

solutions is now feasible due to

the cost and agility advantages

of cloud

Powering innovative research

In partnership with Fujitsu, HPC Wales is

enabling academic and commercial

projects to use high performance

computing for modelling weather

patterns and climate change, simulation

and prototyping, health and bioscience

and creative design, to name but a few.


Requiring super fast computing

K computer a tool for new

challenges

protect our environment more

effectively and conserve natural

resources

develop new, renewable sources of

energy

mitigate the effects of climate

change

predict natural disasters such as

earthquakes, tsunamis and storms

and develop appropriate response

plans for these increasingly frequent

events, and

develop new drugs to treat

debilitating diseases


http://www.youtube.com/watch?v=2OaGj6iyYj8

ANU Super Computer









Advanced Simulations

The Australian National University and

Fujitsu are working together to advance

mathematical techniques and resilient

software for grand-challenge scientific

simulations (including tsunami modelling

and plasma physics) running on current

and future supercomputers.


Ibuki – Greenhouse Gasses Ob Sat (GOSAT)


Smart Transport

Fujitsu aims to utilise information and

communication technology (ICT) to bring

about a human-centric intelligent society

in which people can live more prosperous

and secure lives.

Fujitsu is working to leverage massive

volumes of data by capturing and

analysing the vast amounts of data

generated by human activity and the

movement of things, and harnessing it to

develop new insights.


Smart Grid

Fujitsu is helping to spread renewable

energy, improve energy efficiency and

bring about a low carbon society.

To do this it is using its experience and know-

how in the fields of communication and

network technologies to develop Smart Grid

infrastructure, conducting facility and

maintenance management relevant to

operating the energy business, and developing

operation and business.


Smart Agriculture

The cloud-based solution deploys

satellite technology for field monitoring

and mapping visualisation data which

was displayed in real time to the office.


Smart Cities

Smart cities — sustainably operated,

they provide their residents with safety

and security. Fujitsu employs ICT to

contribute to the creation of these model

communities for a prosperous future.

Environmental monitoring system in Map Ta

Phut industrial estate, gathers data on

pollutants using sensors

Transforming industrial estates into eco

smart cities by balancing industrialisation and

environ sustainability in Saudi Arabia


Making a real difference

Response to Customers in the Disaster

Area

• Establishing a Customer Restoration

Countermeasures HQ

• Restoration of Social Infrastructure

• Response to Corporate and Individual

Customers

• Response to Customers Affected by

Rolling Power Cuts


Activities Supporting Restoration and

Rebuilding in the Disaster Area

• Providing Cloud Services

• Special Treatment of Equipment Repairs

• Providing the Means of Access to

Information

Big Data Management


Fujitsu is working to leverage

massive volumes of data by

capturing and analysing the

vast amounts of data

generated by human activity

and the movement of things,

and harnessing it to develop

new insights.

SPATIOWL marks the

company's first foray into

services that enable this

Case Studies


40% of worlds CO2 Emissions

are created by buildings

50% of most buildings energy

use is attributed to occupants

behavior

Lend Lease – Building Challenge


Infrastructure Challenge


GPON Backbone


Software Challenge


Market Impact


“The whole Quick Start process gave us real insight into how we could reach beyond our

current ICT targets of sustainability. The benchmark report gave us something further to

strive for with clarity on how to get there.”

Alison Howard, Sustainability Performance Advisor, Meridian

Case Study – Meridian Energy


“We’re working to reduce energy use and CO2e emissions while gaining all the cost

benefits – this initiative has all the ticks.”

John Valastro, Head of Environment, Resilience and Workplace Transformation, Office of

the CEO, Qantas Airways Limited

Case Study – QANTAS


Future Trends


Waves of Innovation


Resource Efficiency is King

“We have seen five innovation waves since the Industrial Revolution. We are now entering the sixth and it has the potential to save the planet”. Bianca Nogrady – Co-Author Sixth Wave


The Sixth Wave Thinking

Waste = Opportunity

If you can find waste in a system opportunities will follow

Can technology remove waste by improving the efficiency of a system?

• PC Power Management, Qantas pilots, Cloud Computing, Free Cooling in data Centres, recycling heat in buildings

Sell the Service, not the Product

Cloud Computing, Car Share

Digital and Natural Converge

Smart Agriculture Solution

If in Doubt, Look at Nature

Biomimicry – Wave power and Seaweed, Frogs and Water


A Sustainable Future Depends on “Decoupling Economic

Growth with Resource Use”


Summary


Closing Comments

ICT will lead the way

Room for internal improvements and efficiencies

Enablement effect (other 97%) is huge

The future winners will be able to more with less resources


The Key Issue

People

Sustainability Technology


Source: NASA


www.fujitsu.com/au/sustainabilit

y

[email protected]

Thank You

http://www.fujitsu.com/au/sustainability

http://www.fujitsu.com/au/sustainability