LEE YOUNG JOO

Couture

Profile Business Brand concept Color variation Brand line Collection Customers Press Shop

Lee Young Joo

Graduation: FIDM (The Fashion Institute of Design & Merchandising) in Los AngelesMajor: Graphic design at Golden West CollegeHeld the FIDM fashion show at Westin bonaventure hotel prize: RICK PALLACK AWARD Working experiences: BARCO in U,S.A John Pierre in U.S,A Lee Kwang Hee Boutique in Korea Now Runs her own Boutique (LEE YOUNGJOO Houte couture)

Lee young joo Haute couture

- Debut Fashion Show ( convention center in U.S,A ) - '95 '98 Creative Fashion Show was held (under the sponsored by sdn tv and She’s Mary)- '95 국제 여성전 fashion show (Koex Convention Center in Korea)- '99 BIG 3 Show (Swiss Grand Hotel)- F/W Fashion Show, Sept, 2000 (Shilla Hotel) - S/S Fashion Show, Feb, 2001 (QUAD) - Jewelry fashion show, May, 2001 (Intercontinental Hotel) - F/W Fashion Show, 2001 (J.W Marriott Hotel)- S/S Salon Show, 2002

-Recreating modern feminine beauty of public characters who has elegant attraction, dignity and intelligence

Recreation of Neo aristocratism

-Using imported materials which are deliberately selected -Using costly jewelry as a button Annual theme

1999 – Evita Look 2000 – Diana Look 2001 – First ladies, including Jacqueline Bouvier Kennedy Onasis - themed First lady Look

Pastel color

-Pure grace-Expressing stylishness of 20s to 30s women who seek sense of young-Design emphasis through primary colors, such as black, white, red and cobalt blue

-Deliberating color selection → For suitable colors, designer dyes fabrics by herself.

-Seeking of professionalism

Aiming at the best of Haute Couture in Korea

Dress luxurious and sophisticated designs which have global sense

Wedding dress / Cocktail dress

noble design which represents refined and significant wedding

traditional haute couture line + world fashion trend Having unique style recognized new style for a long time

various kinds of apprels

Sometimes express cute, womanly image, sometimes sexy feminine beauty

Designer’s thoughtful consideration

Accomplishing valuable fashion through an eye to seek proper design and fashion trend

Based on stable status in the market, branched out into children’s wear

→launching Junior haute couture line for refined mother and children Trying to diversify as the clothes manufacturer

Junior Haute Couture Line

Baby dress for special day Using 100% natural fibers which are harmless to children Expressing both images of lovely children and sense of mother

Theme : Diana Look

Expressing elegance and intelligence of Diana who was an object of envy,

and enterprising spirit

Color

Creating lovely and dressy images with pink color’s shade variations

Emphasizing sophisticate with black & white, grey and ivory

2000 S/S

Theme : lotus blossom

Recreating pure and noble image of lotus blossom into women’s apparel

Reflecting current returning to nature in modernism

Feature: creating simple and feminine ambiance based on classic mode

Details

-Using embroidery, beading and applique to express lotus blossom motive

-Using natural pattern and graphic pattern -Using black, pastel color and cobalt blue into fur and knit items

2000 F/W

Theme: First lady

-Expressing First lady’s intelligence and enterprising spirit, fashion culture of privileged class included in nobility and grace

-fusion style which can maintain popularity among the general public with elegance and aristocratic taste of 1960’s

pastel color : main color orange : point color Using top- quality fabrics : chiffon, georgette, wool, silk, etc Using various prints on the basis of the latest fashion trend

2001 S/S

announcer

Kim Gyeong Ran Lee Ji Hui Jeong Se Jin Hwang Hyun Jeong Lee Byeong Hui Han Su Jin

Musician

Jang Young Joo Violinist Jang Han Na Cellist

Cheongdamdong main store

63, Hyosung Bldg,cheongdam-dong Gangnam-gu, Seoul, Korea (135-100) LEE YOUNG JOO T.3442-4801

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