Name - Rajat Singla

*A CCP Report

*The Leela

*Palaces

*Hotels

*Resorts

*Hospitality sector

The country’s hospitality industry is considered as one of the highly profitable industries, contributing significant amount of foreign exchange to the economy .

*Introduction

*Leela venture Limited which was established in 1983 in Mumbai. *The Group was founded by Late Capt. C. P.

Krishnan Nair.*The Leela owns and operates eight

properties in prime urban cities.*hotels of the company are co–branded

with Kempinski.

*properties of leela ventures

Palaces*The Leela Palace Bangalore*The Leela Palace Udaipur*The Leela Palace New Delhi*The Leela Palace Chennai

Hotels*The Leela Mumbai*The Leela Kempinski Gurgaon

Resorts*The Leela Goa*The Leela Raviz, Thiruvanathapuram

Residences*The Leela Kempinski Gurgaon Residences

* Management of leela ventures

*Vivek Nair -Chairman & Managing Director

*Anandghan Bohra - Co. Secretary

*Krishna Deshika - Director - Finance & CFO. *V P Shetty - Nominee Director.

*Vijay Amritraj-Director

* Corporate social responsibility

*Managing all operations in an environmentally responsible manner.

*Conserving all natural resources.

* The Leela Group’s Chairman has won numerous international and national awards for the initiatives towards environment conservation

* Providing training and education of stakeholders which will include Employees, Suppliers, Vendors, Customers and Society

*Mission

* To leverage standards of excellence in the art of hospitality to grow its International presence.

*Increase domestic dominance and create value for all

stakeholders.

*To create rewarding customer experience .

*vision

*Aims at leadership in the hospitality industry by understanding its guests.

*We see user-friendly technology enhancing value for our customers .

*We see a multi-skilled workforce .

*GOALS

* Become the largest hotel brand in the Indian sector .*Technology related:-Used of advance technology

in hotel premises.*Manufacturing- related: - High utilization of fixed

assets*Serving customer according to their specification.*Distribution-related: - Presence of hotel chain at

various places.* A strong network

*SWOT Analysis

Strength :1.High brand recall.

2. One of the key players in the luxury hotel segment.

3. More than 7 five star hotels, 2128 rooms in the country.

4.All hotels are located in premium areas of the cities

*SWOT Analysis

Weakness :1.High interest expenses are hampering net income.

2.Limited market share due to tough competition from international and domestic players.

3. Presence in limited cities. Not proper network in semi urban.

4. High cost service

*Swot Analysis

Opportunities :

1.Domestic and Foreign Travel Spending is growing.

2.Upgrade to international methods of work

3.There is a shortage of 150000 rooms in India.

4. Improve hygiene standards

*SWOT Analysis

Threats :

1. Political turbulence due to the economic conditions

2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment

*Demand condition

India is becoming popular tourism in world. So, requirement of luxury hotel is must. Leela has perfectly utilized this demand.

*Factor condition

As most of hotels, resorts and palaces are in metropolitan cities and also at tourist destination, these factors are responsible for the growth of ‘leela’

* Related and support industry

*Tourism

*Infrastructure

*Industrialization

*Food industry

*Firm strategy , structure and rivalry

*Leela group has used the leela name for

all its operations.

* Expansion to other segment by endorsing the sub-brands with their parents' brand names.

* Rivalry

* ITDC Hotels

* Hotel Corporation of India

* Asian Hotels Limited

* Taj hotels

* Oberoi Hotels

* ITC Hotels

*Government

Major initiatives taken by the Government :

* It allowed 100 percent Foreign Direct Investment in Hospitality and Tourism sector

*Profit and loss statement

mar' 11

mar' 12

mar' 13

mar' 14

mar' 15

-500

-400

-300

-200

-100

0

100

Series2net profit

*Balance sheet

mar'15

mar' 14

mar' 13

mar'12

mar'11

-2000

-1500

-1000

-500

0

500

Column2

Thank you