legal issues of internet marketing
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![Page 1: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/1.jpg)
Legal Issues of Internet Marketin
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![Page 2: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/2.jpg)
• How to do email marketing without breaking the law
• How to work with affiliates• How to work with SEO companies• What to watch out for in agreements
with online advertising companies• The main legal considerations of
social media • Website compliance• Advertising compliance
We will be covering:
![Page 3: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/3.jpg)
How to do email marketing without breaking the law
• Unsolicited direct marketing email• Individual subscribers v corporate subscribers• Consent and double opt in• Soft opt in• Information requirements• Privacy Policy
![Page 4: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/4.jpg)
How to work with affiliates
• Disclosure• Disclaimer• Marketing regulations
![Page 5: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/5.jpg)
How to work with SEO companies• Clarity is key• Service• Price• Payment• Tie-in• Termination
![Page 6: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/6.jpg)
Online advertising companies
• Brand protection• Tie-in• Roll-over• Exclusivity• Indemnity from you• Indemnity from them
![Page 7: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/7.jpg)
Social media
• CAP Code• Confidentiality•Defamation
![Page 8: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/8.jpg)
Website compliance•Website Compliance Checklist•Website Terms of Use• Privacy Policy• Cookie Policy• Terms of business (e-commerce terms)
![Page 9: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/9.jpg)
Advertising compliance• CAP Code• Sanctions • Enforcement
![Page 10: Legal issues of internet marketing](https://reader035.vdocument.in/reader035/viewer/2022081414/5495e764b4795968588b45ee/html5/thumbnails/10.jpg)
Any questions?
Thank You!