legends classic
DESCRIPTION
2010 Event SummaryTRANSCRIPT
LegendsClassic.com 1
Summary of Sponsorship Benefits- Outline & Description of Sponsor Benefits ................................................................................3
Event History- Did You Know?........................................................................................................................................7- Results & Awards .................................................................................................................................8- Demographics of College Basketball ...........................................................................................13- Boardwalk Hall ......................................................................................................................................15
Advertising & Promotion- Summary of Newspaper, Radio, Television, and Direct Marketing .................................17- Sample of Advertisements .............................................................................................................. 20
Media Exposure- In-Game Television Exposure .......................................................................................................... 29- Commercial Units ............................................................................................................................... 35- Supplemental Exposure .....................................................................................................................37
On-Site Exposure & Promotions- Videoboard Mentions ........................................................................................................................ 39- Official Game Program ..................................................................................................................... 40- Customized Promotions ....................................................................................................................41- Post-Game Awards Presentation ................................................................................................ 42
Pre-Game Hospitality- Photos ...................................................................................................................................................... 43
Press Coverage- Summary of Press Coverage ......................................................................................................... 45- Press Releases- Samples of Newspaper & Website Articles
LegendsClassic.com 3
Sponsors can create a customized program using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.
Branding- Category exclusivity- Use of logos associated with the event- Title Sponsor will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event merchandise
Syracuse defeated Georgia Tech to win the 2010 Legends Classic Championship.
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Television Exposure- “In-game” commercial units.- Unobstructed “in-game” television exposure on the courtside signage system.- Opening and closing billboards.- Court decals- Entitlement of the television broadcast (including audio, video and promotional mentions.).- Logo exposure on the backboard supports.- Logo exposure on the bench chairbacks.- In-game enhancements.
Additional Media Exposure- Logo inclusion in Gazelle’s national advertising and promotional materials (i.e., USA Today, e-mail blasts, press releases, etc.).- Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper, radio and outdoor advertising, e-mail blasts, etc.).- Logo and link on the event website.- Commercial units on a high-profile sports talk radio station in Kansas City. Each commercial is divided into :30 content dedicated to the sponsor message and :30 dedicated to event promotion.
Courtside banner shown in-arena, on HDNet and sports highlight shows across the country.
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On-Site Exposure- “In-game” exposure on the courtside signage system.- Public address announcements in each game.- Scoreboard mentions in each game.- On-site display in a high traffic area inside the arena.
Promotional Opportunities- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotion, sales incentives, etc.).- Opportunity to create a halftime or time-out on-court promotion.- Opportunity to involve coaches in advertising and promotional activities, including the use of coaches’ likeness and/or in-person appearances.- The right to use game footage and photos from the event for promotional purposes.- Opportunity for an employee or customer to deliver the “game-ball” prior to tip-off of one game.- Presentation of a post-game award.
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Official Souvenir Program- Name and logo on front cover.- Full-page, four color advertisement in the body of the program.- Full-page, four color advertisement on the inside front cover.- Full-page, four color advertisement on the back cover.- Full-page for “Welcome” and corporate message.- Full-page, black and white advertisement in the body of the program.- Logo on the team and roster center spread.
Pre-game hospitality was held each night of the Event on the Musicians Balcony overlooking the court at Boardwalk Hall.
Tickets and Hospitality- Premium location tickets for each night.- Invitations to the VIP pre-game hospitality reception (Championship Rounds only).- Promotional tickets to give away to clients or use in retail promotions.- Corporate banner displayed in the VIP Hospitality reception (Championship Rounds only.)
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- All four games of the Championship Rounds of the 2010 Legends Classic at Atlantic City’s historic Boardwalk Hall were nationally televised on HDNet. In addition, four of the Regional Round games were televised locally in the Syracuse and Detroit markets.
- HDNet’s top broadcast team of Kenny Rice and Sports Illustrated college basketball columnist Seth Davis were assigned to the games in Atlantic City. HDNet uses the Legends Classic as the focal point of its early-season college basketball coverage.
- The Legends Classic sported the fourth highest attendance among early-season college basketball tournaments. In excess of 87,000 fans attended the event across the seven hosting venues.
- In its brief four-year history, the event has featured nine teams that have gone on the compete for the NCAA Tournament with seven of those teams advancing to at least the Sweet 16. In 2010, Michigan State played in the Final Four after beginning the season in the Legends Classic.
- In addition to Boardwalk Hall, the Legends Classic has been held at some of the finest home courts in the country, including Florida, Georgia Tech, Massachusetts, Michigan, Michigan State, Mississippi State, New Mexico State, Pittsburgh, Rutgers, Syracuse, Tennessee, Texas, Texas Tech, UTEP, Washington State, and West Virginia.
- One of the benefits of the Legends Classic is the yearly honoring of the legends who made their marks on college basketball. A few of those who have been honored include: - Jerry West, West Virginia - Calvin Murphy, Niagara - Nate Thurmond, Bowling Green - Don Haskins, UTEP - Bryce Drew, Valparaiso - Lou Henson, New Mexico State - Greg Kelser, Michigan State - Brandin Knight, Pittsburgh - Jalen Rose, Michigan
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Nov. 16 7:00 ET Nov. 26 Niagara 65, Bowling Green 61 5:00 ETNov. 21 2:00 ET Detroit 84, Albany 82 (2OT)
Nov. 27 5:00 ET
Nov. 18 7:00 ETNov. 21 2:00 ET Nov. 28 3:00 ET
Nov. 17 7:30 ETNov. 19 7:30 ET Nov. 26 5:00 ET
Nov. 27 3:30 ETNov. 14 2:00 ETNov. 20 10:30 ET
Nov. 28 2:00 ET
Albany 75, Niagara 65Detroit 71, Bowling Green 62
Albany 56, Bowling Green 55Detroit 96, Niagara 77
Mercer 71, Western Carolina 66
CHAMPIONSHIP ROUNDS
Michigan 69, Bowling Green 50
Georgia Tech 77, Niagara 51
UTEP 77, Western Carolina 65
SYRACUSE REGIONAL DETROIT SUBREGIONAL
Calihan Hall - Detroit, Mich.
Western Carolina 64, William & Mary 39
William & Mary 57, Mercer 52
Gardner-Webb 78, Mercer 65
REGIONAL ROUNDS
UTEP 87, Mercer 74
Michigan 80, Gardner-Webb 58
William & Mary Hall - Williamsburg, Va.
Alexander Memorial Coliseum - Atlanta, Ga..
EL PASO REGIONAL
#11 Syracuse 66, Detroit 55#11 Syracuse 63, William & Mary 60
WILLIAMSBURG SUBREGIONAL
Don Haskins Center - El Paso, Texas
Legends ClassicAll Times Eastern
William & Mary 56, Gardner-Webb 55
Gardner-Webb 71, Western Carolina 65
SUBREGIONAL ROUNDS
Georgia Tech 78, Albany 51
Carrier Dome - Syracuse, N.Y.
ANN ARBOR REGIONAL
Crisler Arena - Ann Arbor, Mich.
ATLANTA REGIONAL
GEORGIA TECH5:30 PM
GEORGIA TECH 71-61
UTEP#10 SYRACUSE 80-76
#10 SYRACUSE7:30 PM
#10 SYRACUSE 53-50
MICHIGAN
MICHIGAN
UTEP 65-56
UTEP
The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609-921-1300 | gazellegroup.comVisit LegendsClassic.com for more information
NOVEMBER 26
CHAMPIONSHIP ROUNDS
7:30 PM
5:30 PM
NOVEMBER 27
CHAMPIONSHIP ROUNDSBoardwalk Hall - Atlantic City, N.J.
LegendsClassic.com 9
2010 Legends ClassicChampionship RoundsNovember 27Championship Game#10 Syracuse 80, Georgia Tech 76Consolation GameUTEP 65, Michigan 56
November 26SemifinalsGeorgia Tech 71, UTEP 61#10 Syracuse 53, Michigan 50
All-Tournament TeamRick Jackson - MVP
Darius Morris (Michigan)Randy Culpepper (UTEP)
Brian Oliver (Georgia Tech)Kris Joseph (Syracuse)
Syracuse RegionalNovember 21#11 Syracuse 63, William & Mary 60November 16#11 Syracuse 66, Detroit 55
Regional Rounds
Ann Arbor RegionalNovember 21Michigan 80, Gardner-Webb 58November 18Michigan 69, Bowling Green 50
Atlanta RegionalNovember 19Georgia Tech 77, Niagara 51November 17Georgia Tech 78, Albany 51
El Paso RegionalNovember 20UTEP 77, Western Carolina 65November 14UTEP 87, Mercer 74
Detroit SubregionalNovember 28Albany 56, Bowling Green 55Detroit 96, Niagara 77November 27Albany 75, Niagara 65Detroit 71, Bowling Green 62November 26Niagara 65, Bowling Green 61Detroit 84, Albany 82 (2OT)
Williamsburg SubregionalNovember 28Gardner-Webb 78, Mercer 65Western Carolina 64, William & Mary 39November 27Gardner-Webb 71, Western Carolina 65William & Mary 57, Mercer 52November 26Mercer 71, Western Carolina 66William & Mary 56, Gardner-Webb 55
Tournament MVP Rick Jackson shoots over defender during Regional Round action on the 2010 Legends Classic.
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2009 Legends ClassicChampionship RoundsNovember 28Championship GameFlorida 73, Rutgers 58Consolation Game#2 Michigan State 106, UMass 68
November 27SemifinalsFlorida 77, #2 Michigan State 74Rutgers 83, UMass 75
All-Tournament TeamErving Walker - MVP
Anthony Gurley (Massachusetts)Kalin Lucas (Michigan State)
Vernon Macklin (Florida)Mike Rosario (Rutgers)
Gainesville RegionalNovember 20Florida 80, Troy 58November 18Florida 69, Georgia Southern 49
Regional Rounds
Amherst RegionalNovember 21UMass 94, Arkansas-Fort Smith 68November 18Cornell 74, UMass 61
East Lansing RegionalNovember 22#2 Michigan State 90, Valparaiso 60November 20#2 Michigan State 75, Toledo 62
Piscataway RegionalNovember 22Vermont 77, Rutgers 71November 20Rutgers 58, Drexel 56
Statesboro SubregionalNovember 29Georgia Southern 80, Troy77Valparaiso 86, Arkansas-Fort Smith 74November 28Georgia Southern 86, Arkansas-Fort Smith 77Troy 80, Valparaiso 64November 27Valparaiso 97, Georgia Southern 89Troy 115, Arkansas-Fort Smith 76
Philadelphia SubregionalNovember 29Cornell 61, Drexel 54Vermont 82, Toledo 49November 28Drexel 69, Toledo 59Cornell 67, Vermont 59November 27Drexel 74, Vermont 61Cornell 78, Toledo 60
Tournament MVP Erving Walker led Florida to the 2009 Legends Classic
Championship over Rutgers.
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2008 Legends ClassicChampionship RoundsNovember 29Championship Game#4 Pittsburgh 57, Washington State 43Consolation GameTexas Tech 77, Mississippi State 73
November 28Semifinals#4 Pittsburgh 80, Texas Tech 67Washington State 63, Mississippi State 52
All-Tournament TeamSam Young - MVP
Kodi Augustus (Mississippi State)DeJuan Blair (Pittsburgh)Trevor Cook (Texas Tech)
Klay Thompson (Washington State)
Pullman RegionalNovember 18Washington State 55, Fairleigh Dickinson 33
Regional Rounds
Starkville RegionalNovember 22Mississippi State 54, Fairleigh Dickinson 58November 19Mississippi State 102, North Alabama 61
Lubbock RegionalNovember 22Texas Tech 98, Eastern Kentucky 84November 20Texas Tech 167, (East) Central Oklahoma 115
Pittsburgh RegionalNovember 22#6 Pittsburgh 86, Indiana (Pa.) 60November 21#6 Pittsburgh 86, Akron 67
Akron SubregionalNovember 25Akron 81, Urbana 37
Hackensack SubregionalNovember 30Akron 85, Fairleigh Dickinson 41November 29Eastern Kentucky 69, Akron 57November 28Eastern Kentucky 83, Fairleigh Dickinson 47
Tournament MVP Sam Young dunks during the Championship Game.
Richmond SubregionalNovember 25Eastern Kentucky 91, Thiel College 43
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2007 Legends ClassicChampionship RoundsNovember 24Championship Game#16 Texas 97, #7 Tennessee 78Consolation GameWest Virginia 75, New Mexico State 61
November 23Semifinals#7 Tennessee 74, West Virginia 72#16 Texas 102, New Mexico State 87
All-Tournament TeamD.J. Augustin - MVPA.J. Abrams (Texas)
Connor Atchley (Texas)Da’Sean Butler (West Virginia)
Chris Lofton (Tennessee)
Regional Rounds
Las Cruces RegionalNovember 16New Mexico State 100, LeMoyne-Owen 64November 14New Mexico State 75, UC Davis 65
Austin RegionalNovember 18#16 Texas 100, Arkansas-Monticello 52November 16#16 Texas 73, UC Davis 42
Morgantown RegionalNovember 18West Virginia 106, Prairie View A&M 41November 16West Virginia 81, Arkansas-Monticello 53
Davis SubregionalNovember 18UC Davis 71, UC Santa Cruz 49November 11UC Davis 97, La Verne 55
Texas beat Tennessee to win the Inaugural 2007 Legends Classic
Championship.
Prairie View SubregionalNovember 25Prairie View A&M 88, Schreiner 59
Knoxville RegionalNovember 16#7 Tennessee 89, Prairie View A&M 41November 14#7 Tennessee 101, Arkansas-Monticello 53
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MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings
Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149
151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
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MALE 75%FEMALE 25% AGE 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old
EDUCATION 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
CAR OR TRUCK 75% own a car or truckHOME OWNERS 46% own their home FAMILY 54% do not have any children 35% have 1-3 children
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Historic Boardwalk Hall is Atlantic City’s premier entertainment location. Built in 1929 to accommodate the city’s budding convention industry, the unique seaside arena is now a versatile contemporary venue known for world class entertainment, championship sporting events, and quality family shows. A three-year, $90 million renovation and restoration project was completed in 2001, transforming the historic hall into a state-of-the-art special events arena, capable of seating up to 14,800 and meeting present day production standards. In that time, Boardwalk Hall has played host to an ever-growing list of dazzling stars including Bruce Springsteen, Elton John, Madonna, Andrea Bocelli, Neil Diamond, and Bon Jovi. It is also a destination for major sporting events, including championship boxing, the Legends Classic, and the Atlantic 10 men’s basketball championship.
Boardwalk Hall consistently remains a top choice for quality entertainment among Atlantic City’s 33 million annual visitors. In 2005, 2006, and 2008, the Hall secured the top spot as the highest grossing mid-sized arena in the world as reported by Venues Today and Billboard magazines.
Atlantic City is located within driving distance of nearly one-third of the nation’s population and a combined purchasing power of $800 billion. Roughly 35 million people visit Atlantic City each year for its famous beaches, casinos, and stellar line-up of entertainment. It serves to enthrall residents and visitors year-round with concerts, sporting events, gaming, fine-dining, and shopping. Set on some of the most picturesque beaches along the east coast, Atlantic City provides an unforgettable atmosphere for all.
LegendsClassic.com 17
Star Ledger (M,T,W,F, Sa)
Star Ledger (Thu)
Asbury Park Press (M-Sa)
Asbury Park Press (Sun)
Bounce Magazine (National)
Dime Magazine (National)
Press of Atlantic City (M-Su)
Press of Atlantic City (Sun)
Home News Tribune & Courier News
Community Courier
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership
185,000
271,000
117,485
173,237
40,000
200,734
63,239
73,659
37,653
25,727
1,187,734
349,000
430,000
335,000
350,000
245,000
750,000
126,478
147,318
75,306
50,000
272,624
15
2
6
3
1
1
17
3
2
2
52
5,235,000
860,000
2,010,000
700,000
245,000
750,000
2,150,126
441,954
150,612
100,000
12,642,692
Total print advertising impressions: 12,642,692
2,775,000
542,000
704,910
346,474
40,000
200,734
1,075,063
220,977
75,306
51,454
6,031,918
ESPN.com (500x450)
ESPN.com (160x600)
WFAN.com
Philly.com
Northjersey.com
Comcast.net
NJ.com
APP.com
BoardwalkHall.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions
11/8 - 11/29
11/8 - 11/24
11/8 - 11/29
11/1 - 11/28
10/29 - 11/21
11/2 - 11/28
11/16 - 11/23
11/5 - 11/27
9/15 - 11/29
Run of Site
Run of Site
Run of Site
Sports Page
Sports Page
Sports Page
Sports Page
Run of Site
Home Page
100,113
175,481
130,401
488,439
150,047
136,891
600,679
850,000
2,078,230
4.710,281
Total online advertising impressions: 4,710,281
4,551
7,976
5,927
23,259
6,252
5,070
75,085
26,990
37,000
192,110
LegendsClassic.com 18
NBC 40 - AC’s NBC affiliate
(During SNF, Evening News, Notre Dame football)
Comcast Cable
(:30 second commercials run on ESPN, ESPN2, TNT, YES)
SNY
(:30 second commercials run during college basketball and football games)
In-arena televisions - commercials ran during every
event and on a daily loop at the Box Office
TOTALS
ESPN 1050
ESPN 1050 (live read)
WFAN 660 AM
WFAN 660 AM
WIP (AM Drive)
ESPN 950 AM
TOTALS
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact
11/12 - 11/27
11/12 - 11/27
11/12 - 11/27
11/12 - 11/27
11/12 - 11/28
11/12 - 11/28
70
8
15
6
15
34
1,288,000
147,200
628,500
251,400
178,935
304,198
2,798,233
Total radio advertising impressions: 2,798,233
18,400
18,400
41,900
41,900
11,929
8,947
141,476
:30
:10
:30
:15
:30
:30
235,000
235,000
535,200
535,200
152,374
114,281
1,807,055
Television Network Households Dates # of Units Viewers Gross Impact
---
609,178
251,643
283,899
1,144,720
Total television advertising impressions: 1,144,720
---
35,834
10,941
46,775
---
442,386
8,500,000
82
17
23
122
10/15 - 11/26
11/1 - 11/16
11/10 - 11/16
Banner Outside Boardwalk Hall
Duratran at Atlantic City Convention Center
TOTALS
Out of Home Dates Impressions/Day Total Impressions
3/5 - 11/27
3/5 - 11/27
2,730,000
1,228,500
3,958,500
Total out of home advertising impressions: 3,958,500
10,000
4,500
14,500
TOTAL ADVERTISING IMPRESSIONS: 52,811,926
LegendsClassic.com 19
Radio Station Dates Length # of Units Cume. Persons Avg. Audience Total Impact
Television Network Households Dates # of Units Viewers Gross Impact
Out of Home Dates Impressions/Day Total Impressions
Ticketmaster Database2 e-mails to 2,500,000 subscribers
Ticketmaster - Special Offer1 special offer e-mail to 83,000 subscribers
Dime Magazine
1 e-mail to over 48,000 subscribers
Gazelle Group Database4 e-mails to 7,000 subscribers
Boardwalk Hall Database5 e-mails to 52,000 subscribers
Syracuse University Database4 e-mails to 55,000 subscribers
University of Michigan Database2 e-mail to 88,000 subscribers
Georgia Tech University Database1 e-mails to 75,000 subscribers
UTEP Database 2 e-mail to 45,000 subscribers
OVER 5.9 MILLION IMPRESSIONS
LegendsClassic.com 20
Advertisement that ran in the November 2010 issue of Dime Magazine, Bounce Magazine, and Basketball Times.
LegendsClassic.com 21
Photo Courtesy of NickValinote.com
Enter the Legends Classic “Benchwarmer” Contest to WIN the following:
A chance for you and a guest to sit on the bench during the game of your choice
Two (2) VIP Tickets for the other tournament games Two (2) Invitations to each night’s hospitality reception Hotel Accommodations for November 26 & 27
www.legendsclassiccontest.com
5:30 p.m. Georgia Tech vs. UTEP7:30 p.m. Syracuse vs. Michigan
5:30 p.m. Consolation Game7:30 p.m. Championship Game
To enter and for official contest rules:
Print ad that ran in The Star-Ledger for a promotion.
LegendsClassic.com 22
Photo Courtesy of NickValinote.com
Advertisements that ran in The Star-Ledger during the weeks leading up to the tournament.
LegendsClassic.com 23
Photo Courtesy of NickValinote.com
Advertisement that ran in the Asbury Park Press.
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Advertisement that ran in the The Press of Atlantic City.
LegendsClassic.com 25
Photo Courtesy of NickValinote.com
LegendsClassic.com 26
Photo Courtesy of NickValinote.com
Window banner displayed at Boardwalk Hall.
LegendsClassic.com 27
Photo Courtesy of NickValinote.com
Advertisement displayed on the duratrans in Boardwalk Hall.
LegendsClassic.com 29
Syracuse and Georgia Tech during the Championship Game at Boardwalk Hall televised on HDNet.
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Legends Classic courtside banner (above).
Legends Classic backboard support signage (left).
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Legends Classic exposure on the chairbacks (right, above).
Legends Classic exposure on the center court decal (above).
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Syracuse and Detroit during the Regional Rounds at the Carrier Dome (above).
John Wallace (‘96) was awarded the Legend of the Game Award during halftime (left).
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Legends Classic backboard support at Crisler Arena.
Michigan Head Coach John Beilein during the post-game press conference.
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Legends banner during game action (above), halftime tunnel at Alexander Memorial Coliseum (below), and
Legends Classic chairback (below right).
LegendsClassic.com 35
Official Souvenir Game Programs were sold at each Regional Round site.
Courtside LED signage at Don Haskins Center.
Legends Classic backboard support
during game action.
LegendsClassic.com 36
Date: 11/27/2010Game: Syracuse vs. Georgia Tech
Time: 7:30 pm
Sponsor Airtime (EST)2K Sports 8:00 pm
O’Reilly Auto Parts 8:01 pm
Reese’s 8:08 pm
Sonic 8:09pm
2K Sports 8:39 pm
O’Reilly Auto Parts 8:39 pm
State Farm 8:40 pm
Progressive 8:41 pm
2K Sports 9:00 pm
O’Reilly Auto Parts 9:01 pm
Sprint 9:10 pm
Atlantic City 9:11 pm
Date: 11/27/2010Game: Michigan vs. UTEP
Time: 7:30 pm
2K Sports 5:41 pm
O’Reilly Auto Parts 5:42 pm
Reese’s 5:51 pm
Sonic 5:52 pm
2K Sports 6:20 pm
O’Reilly Auto Parts 6:20 pm
State Farm 6:21 pm
Progressive 6:21 pm
2K Sports 6:33 pm
O’Reilly Auto Parts 6:33 pm
Sprint 6:46 pm
Atlantic City 6:46 pm
Commercial Units during Championship Rounds on HDNet
Commercial Spots: 24
LegendsClassic.com 37
Date: 11/26/2010Game: Syracuse vs. Michigan
Time: 7:30 pm
Sponsor Airtime (EST)2K Sports 8:07 pm
O’Reilly Auto Parts 8:08 pm
Reese’s 8:08 pm
Sonic 8:12 pm
2K Sports 8:34 pm
O’Reilly Auto Parts 8:34 pm
State Farm 8:35 pm
Progressive 8:35 pm
2K Sports 8:54 pm
O’Reilly Auto Parts 8:55 pm
Sprint 8:59 pm
Atlantic City 9:00 pm
Date: 11/26/2010Game: Georgia Tech vs. UTEP
Time: 5:30 pm
2K Sports 5:42 pm
O’Reilly Auto Parts 5:43 pm
Reese’s 5:52 pm
Sonic 5:53 pm
2K Sports 6:22 pm
O’Reilly Auto Parts 6:23 pm
State Farm 6:23 pm
Progressive 6:24 pm
2K Sports 6:36 pm
O’Reilly Auto Parts 6:36 pm
Sprint 6:46 pm
Atlantic City 6:53 pm
Commercial Units during Championship Rounds on HDNet
Commercial Spots: 24
LegendsClassic.com 38
Television - The Legends Classic was featured in HDNet’s promotional spots.- National, regional, and local sports highlight shows.- Local news network sports coverage.
Radio - Championship Round coaches participated in interviews on ESPN Radio (Mike & Mike in morning drive), ESPN Radio New York (Michael Kay Show in afternoon drive), WFAN (Boomer & Carton morning drive), and ESPN Radio Atlantic City (afternoon drive).
National Teleconference- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
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Videoboard Mentions and PA Announcements
Sponsor logos and messages appeared on the center-hung
scoreboard during PA Announcements.
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Official Event ProgramSponsors advertisements appear in the Official Event Program sold at each site.
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On-Court Promotions
The loudest fans in Boardwalk Hall received t-shirts during a time-out.
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Award Presentation
Syracuse defeated Georgia Tech in the Championship Game to be crowned the 2010 Legends Classic Champions.
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Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night on the Musicians Balcony
overlooking the court at Boardwalk Hall.
LegendsClassic.com 45
As one of the nation’s premier early-season college basketball events, the Legends Classic annually receives abundant press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Atlantic City, the two Subregional Round sites, and the local news areas in which the twelve participating institutions are located.
In 2010, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific websites. More specifically, the Legends Classic was featured in articles in, but not limited to, the following media:
- SI.com- ESPN, The Magazine- FoxSports.com- SportingNews.com- Newark Star-Ledger- Atlanta Journal-Constitution
- Detroit News- Detroit Free Press- Syracuse Post-Standard- Press of Atlantic City- Buffalo News- El Paso Times
- Newport News Daily Press- Toledo Blade- The Sports Network- Troy Record- SNY.com
In all, over 100 reporters and photographers representing more than 40 media outlets were issued credentials to the Championship Rounds of the 2010 Legends Classic.
Syracuse Head Coach Jim Boeheim during the post-game press conference following the Championship Game at Boardwalk Hall.