lego - marketing in nepal | bizz lamichhane

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a presentation by --------------------- Bijaya Sagar Lamichhane P15121544 MARKETING IN NEPALESE EDUCATION

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Marketing proposal of Lego for academic use.

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Page 1: LEGO - Marketing in Nepal | Bizz Lamichhane

a presentation

by---------------------Bijaya Sagar Lamichhane

P15121544MARKETING IN NEPALESE EDUCATION

Page 2: LEGO - Marketing in Nepal | Bizz Lamichhane

AGENDAIntroductionNepalese EducationMarketing in NepalMarketing MixSWOT AnalysisConclusionReferences

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Page 3: LEGO - Marketing in Nepal | Bizz Lamichhane

INTRODUCTIONThe Lego GroupFounded: 1949Founder: Ole Kirk Christiansen, DenmarkCompany: Manufacturing ‘Construction Toy’Name: derived from Danish phrase ‘leg godt’, which means ‘play well’

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Page 4: LEGO - Marketing in Nepal | Bizz Lamichhane

WHAT IS LEGO, ACTUALLY ?Interlocking Plastic Brick, construction set.

80 years of historyWorld’s largest toy manufacturer.Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Source: (Brown, 2010)

Page 5: LEGO - Marketing in Nepal | Bizz Lamichhane

NEPALESE EDUCATION

Only rich and aristocrat people were educatedEstablishment of Durbar High School, 1953Government, community and private schools.Montessori and play group are established.Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Source: (Sabita, 2010)

Page 6: LEGO - Marketing in Nepal | Bizz Lamichhane

MARKEING OF LEGO IN NEPAL Nepal is adopting new techniques of teaching . Montessori are gaining popularities. (Pande, 2014) Playing and visual material are used to teach. Business is focused on educational sector.

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Page 7: LEGO - Marketing in Nepal | Bizz Lamichhane

MARKEING MIX

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Page 8: LEGO - Marketing in Nepal | Bizz Lamichhane

MARKEING MIXProdu

ctNew productConstruction setHelpful for learning

PriceDetermining Affordable

PlaceMontessoriStationaryOnline & Store

Promotion

MontessoriStationaryOnline & Store

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Source: (Pande, 2010)

Page 9: LEGO - Marketing in Nepal | Bizz Lamichhane

SWOT ANALYSISStrength

Weakness

Threat

Opportunity

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Page 10: LEGO - Marketing in Nepal | Bizz Lamichhane

SWOT ANALYSIS

Opportunity

‘Learning by playing’New taste in the marketMonopoly market

StrengthHistoryBrandVersatility

ThreatCompetitorsDigital learning materials

WeaknessExpensiveImportIndoor purpose only

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

Source: (Akademisk Opgavebank, nd)

Page 11: LEGO - Marketing in Nepal | Bizz Lamichhane

International Brand. Adoption of new methods of teaching in Nepal. Versatility feature may account as crucial strength. Product seems effective for educational sector.

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

CONCLUISION

Page 12: LEGO - Marketing in Nepal | Bizz Lamichhane

REFERENCES

Marketing in Nepalese education industry Bijaya Sagar Lamichhane

• Akademisk Opgavebank, nd. The LEGO Company in Asia. Copenhagen: np.• Pande, S., 2014. The Kathmandu Post. [Online] Available at:

http://kathmandupost.ekantipur.com/printedition/news/2014-06-13/the-new-preschool-paradigm.html [Accessed 23 April 2016].

• Brown, S. (2010, December 22). The Learning Power of Lego. Retrieved April 26, 2016, from education.com: http://www.education.com/magazine/article/Power_of_Lego/

• Sabita, 2010. History of education in Nepal. [Online] Available at: education-sabita.blogspot.dk/2010/08/history-of-education-in-nepal.html[Accessed 13 April 2016].

Page 13: LEGO - Marketing in Nepal | Bizz Lamichhane

THANK YOU