What makes a ?Legend

A list of achievements?

A sense of nostalgia?

Or is just about having a good story ?

The humble tale begins with the dream of a single worker to create a simple camera that would change the world of photography forever.

Small, portable, and mighty, word of this new camera spread fast, not by tongue, but through the eyes of visionaries...

sharing our most candid moments,

H e n r i C a r t i e r - B r e s s o n

and our most grueling,

R o b e r t C a p a

our quiet struggles,

D o r o t h e a L a n g e

our moments most surreal,

M a n u e l A l v a r e z B r a v o

and most bizarre,

D i a n e A r b u s

and even our most hopeful.

A l f r e d E i s e n s t a e d t

Each image adding a chapter to the story. Each chapter teaching us more about ourselves and the world around us.

Finally, it’s name inspires and continues to inspire others to greatness, past, present, and definitely the future.

Leica is the camera of storytellers. It is for photographers whose ambitions go beyond making simple impressions, and strive to become legendary.

B e c o m e L e g e n d