leist power point pdf
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Eric Leist - PowerPoint MiniProject 4
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Times are
changing.
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In the pastdecade,dailynewspapercirculation isdown over
10%.
newspapers
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Most of that decline is from the last
3 years.
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Newspapers are dying.
And they’re dying quickly.
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The number ofpeople skippingthrough TVcommercials isgrowing too!
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Spam filters are hard at work helpingconsumers keep unwanted messages out.
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This must be some kind of conspiracy...
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Is it the end of all things as we know it?
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There’s
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All
over
the
WORLD…
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People are pulling in the STUFF
they want
to readsee
and hear.
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Using social media,
RSS and those littleemail subscriptionboxes.
They look like this.
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AND We have anew gateway tothe world!
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Search on, baby!Okay!
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a lot.People
34,000 times persecond, in fact.
(It’s a verb now.)
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What does this mean for PR?
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Marketing?
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Advertising?
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We used tosend
messages
OUT throughold channels.
But the old channelsare drowning!
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“We interrupt thisbroadcast and yourlives to bring you avery specialannouncement aboutour product.”
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SHH!
Do youhear that?
It’s the soundof peopleturning onYouTube andNetflixthrough theirBlu-Rayplayers.
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It’s happening all the time!
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And 1/2 of adults are nowwatching online video.
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Welcome to the world of narrowcast.It’s the long tail at work.
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Brought toyou byYOU.
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So th
ose
old
chan
nels
are disappearing.
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Now, there’s nowhere to sendour messages OUT to.
Well, there is.But if a tree falls inthe middle of aforest...
You get the idea.
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SO we need to RETHINKthe way we do our jobs.
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We’ve got to stop clogging
And start blogging(and vlogging.)
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Now, we’re all publishers:
PR folks marketers
Oh yeah. Andthe little guyswe used tocall theaudience.
advertisers
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The power is shifting.
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People will call on us
when they need us.
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IFWe give them whatinformation they need whenthey need it.
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This is the new PR.
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We’ve got to start thinking about
FSO(Facebook Search
Optimization)
TSO(Twitter SearchOptimization)
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I’m talking about…
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The online presence
The social presence
The searchable presence
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If we build it… in a way that’s
interestingremarkable
amazing…
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People will come.
People will mostdefinitely come.
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