lemore successful stories - mars
TRANSCRIPT
MARS
Mars by CrazybabyLevitating Speakerwith H-Fi Sound
About LeMore
LeMore is a technical marketing firm that has lead some of the most successfulcrowdfunding campaigns for Chinese brands. We partner with our hardware clients tomanage every aspect of their crowdfunding campaign, from initial messaging and marketresearch through to advertising and eCommerce.
Challenges
Short Timeline Raise awareness in the US $ 800,000 raised
No brand awareness
Objective
by Crazybaby
Mars by Crazybaby is the first levitationspeaker system with a subwoofer. Designedas a floating spaceship speaker, Mars willtake off when fully charged and self-landwhen power is low, and is a wireless andportable speaker with hi-fi sound.
One month preparation Set the cornerstone of launching thebrand in the US
$100,000 in 24 hours$300,000 in 7 days
New brand that has zero awarenessin the US market
Results
Collect Pre-ordersDrive pre-order sales for first
production run
4,000+ SupportersA robust early adopter community