Lenio connects donors to charities directly through their bank accounts

Lenio is launching a new digital fundraising channel in partnership with banks in the US and UK

Individuals can search for, engage with and give to charities that match their values and beliefs. All done directly from their online bank account or banking app.

Digital fundraising redefined.

Our bank partners are committed to contributing the financial resources and secure online networks to make this initiative a success.

By joining, your charity can receive more recognition and donations.

Go to Market

Engaging New Audiences

Social responsibility is important to bank customers. Through Lenio, they can learn about and engage with causes they care about.

Individuals can see news and updates in charity profiles to make informed choices on how much and how frequently to give.

No Transaction Fees

Donation processing is integrated with banks to avoid third-party transaction and credit card fees.

Lenio takes care of distributing donations from bank customers to charities.

I can donate to my chosen charity directly from my bank

account…

…100% of my donation reaches the causes I care

about!

Why Lenio: Banks and their Customers

Banks know that social responsibility is important to their customers. But, until now, they could not provide a service to adequately address this.

By launching a Lenio channel, bank customers will have higher levels of satisfaction and increased levels of engagement.

Engagement and satisfaction are two of the most important metrics for retail banks.

Why Do Banks Want to do This?

“Social responsibility was listed as an increasing important factor to select investments among affluent young. Banks can use sound corporate social responsibility initiatives to

attract Millennials. - BBVA US Banking Watch 2014

A 2015 survey to 1,500 charity donors found:

46% would use the service if it allows them to find their own charities to donate to

72% identified transparency being an issue that has discouraged them from giving to a charity in the past.

Lenio Donations charity profiles will enhance communication and transparency between charities and donors to address this concern.

Donations from Bank Customers

◉ Unique donor engagement

◉ Individuals can make informed choices of where and how much to give

◉ Social media and online communications integrate into charity profiles

◉ Continuous updates keep donors up-to-date on the charities they support

◉ Optimized donation processing for seamless and secure transfer from individual bank accounts to charities

Donor Experience

PersonalizedIndividuals can search for charities that match their personal values and beliefs

TargetedMatched values increases propensity of individuals to engage and donate a greater value, more frequently.

Matching Donors with Charities

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Complete controlControl the information prospective donors see, helping them make an informed choice about your charity

Transparency and trustProvide financial data to show annual revenue and operating, fundraising, and program expenses

UpdatesSend news and updates to donors. To make it easier, we can pull updates from existing online sources including social media, charity websites and blogs.

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Charity Profiles and News

Emergency Appeals◉ Banks can select charities to host urgent

appeals to raise funds for real-time human and/or environmental emergencies

Match Donations◉ Banks can match each donation made by an

individual customer to encourage philanthropic giving

Open to all◉ Our future roadmap will allow international,

national, regional, and local charities to submit appeals

Urgent Appeals

◉ Bank customers to receive vouchers, discounts and more as a ‘Thank You’ from their bank

◉ Value of ‘Thank You’s’ will be based on donor giving activity

◉ Rewards will be offered at no cost to charities

◉ Personalized incentives correlates to increased donations per customer

Incentivized Donations

Pricing Model for Charities

1. No transaction fees○ Confirmed and prospect bank partners are committed to covering transaction and credit card

fees so that charities receive 100% of each donation.

2. Low one-time sign-up fee○ Nominal amount will cover the cost of due diligence and administrative costs to set-up your

charity profile.

3. Low monthly fees○ Tiered monthly fees to be based on charity’s annual operating budget.○ Monthly fees won’t be charged until charity receives at least $1,000 in donations.

4. Cornerstone Society ○ Low-cost annual membership fee to join.○ Membership will give your charity access to networking opportunities, additional resources, and

more.

5. No annual contracts or annual fees○ No annual upfront costs required in order to sign up. ○ Ease of cancellation should your charity decide to discontinue service.

No transaction fees Confirmed and prospect bank partners are committed to covering transaction and credit card fees to ensure charities receive 100% of each donation.

Low sign-up and monthly feesA one-time sign-up and tiered monthly fees will be significantly lower than other products on the market.

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Attracting younger donorsHigh usage of online banking services by Millennials will give charities access to this difficult to reach donor group.

A new donations and marketing channelLenio Donations will give you immediate access to thousands of potential supporters on launch through the retail banking channel.

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Engage with donorsEngage prospective and new donors by streamlining new and existing social media and marketing content through your charity profile.

◉ Support for charitiesDedicated and experienced charity personnel at Lenio will guide and support charities to maximize the marketing and donation opportunities offered by Lenio Donations

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Lenio: In Summary

THANK YOU!

Catelin BlowersHead of Charitable Engagement and Relations

catelin@lenioapp.com