lenovo air class | richter case study

CONTACT US | 727.447.3600 [email protected] Lenovo Software uses Strategic Relations to help launch AirClass training software THE CHALLENGE Lenovo Software was launching AirClass, a state-of-the-art online live training platform. While Lenovo is one of the largest and most recognized hardware manufacturers in the world, they needed a strong launch for their new platform to build users in their relatively newer software division. THE SOLUTION Lenovo selected Richter to help them end to end with developing a go to market strategy that would provide assets, message and develop new business from the most likely prospective customers. As part of the assets Richter created www.welcometoairclass.com, which features a custom animated video, a branded PDF and an “experience trailer,” a full-blown live production video showing what it’s like to use AirClass. Armed with these assets, our Strategic Relations team has researched the perfect Target Public for AirClass and has pursued them on a surgical level to bring the right companies and people to the table for Lenovo. THE RESULT The Lenovo Software sales team is now armed with the materials they need to effectively educate and sell. Richter has consistently produced new relationships for AirClass from the ideal Target Public. Appointments and software demonstrations are up, new video assets that follow the entire sales sequence are continuously produced and that further enable sales to help them sell and close the business they have and the sales team is actively working cycles to conclude them helping Lenovo scale the new AirClass user base.

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Page 1: Lenovo Air Class | Richter Case Study

Lenovo Software uses Strategic Relations to help launch AirClass training software

THE CHALLENGE

Lenovo Software was launching AirClass, a state-of-the-art online live training platform. While Lenovo is one of the largest and most recognized hardware manufacturers in the world, they needed a strong launch for their new platform to build users in their relatively newer software division.

THE SOLUTION

Lenovo selected Richter to help them end to end with developing a go to market strategy that would provide assets, message and develop new business from the most likely prospective customers. As part of the assets Richter created www.welcometoairclass.com, which features a custom animated video, a branded PDF and an “experience trailer,” a full-blown live production video showing what it’s like to use AirClass. Armed with these assets, our Strategic Relations team has researched the perfect Target Public for AirClass and has pursued them on a surgical level to bring the right companies and people to the table for Lenovo.

THE RESULT

The Lenovo Software sales team is now armed with the materials they need to effectively educate and

sell. Richter has consistently produced new relationships for AirClass from the ideal Target Public.

Appointments and software demonstrations are up, new video assets that follow the entire sales

sequence are continuously produced and that further enable sales to help them sell and close the

business they have and the sales team is actively working cycles to conclude them helping Lenovo scale

the new AirClass user base.

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