leo parente 2m
TRANSCRIPT
Leo ParenteMotorsport and Media Marketing
Racing and Media with Leo Parente
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ON the racetrack, On the Internet. On behalf of YOUR brand.
A Sales and Marketing Investment
• AUTO RACING ACTIVATION – Motorsport Marketing Race-winner, Top 5 Finisher, Pole-winner, Track Record-holder.
• BRANDED MEDIA CONTENT – Social Programming Videos, Podcasts, Twitter, Facebook, Internet Posts.
Viewership Retention and Audience Engagement far above YouTube avg..
Top Video - 500K views, Top 10 - 300K average, Top 50 videos - 100K avg..
• MARKETING / ADVERTISING – Telling Your Story An integrated campaign of Events, Interaction, Ad Media, ‘Calls-to-Action'.
Career experience managing the Sales and Marketing needs of business.
• SALES DEVELOPMENT – Supporting Your Bottom Line Over $350MM in B2B Sales delivered to clients, to date.
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LEO PARENTE MOTORSPORT and MEDIA will deliver Audience and Attention to your brand and products.
OUR brand is authentic, trusted, and with a loyal following poised to grow greater.
OUR deliverables are geared to your business and well-planned for activation with 4 key elements -
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Auto Racing Activation – Motorsport Marketing
Brand Imagery, Association, Exposure, Customer Interaction, Passion.
SPONSOR-branded race car in a Professional Racing Series with robust TV / Digital presence.
LEO PARENTE MOTORSPORT is an experience platform to create relevant Audience Attention and Engagement.
You do more than watch a race, you feel it in your bones. Sight, sound, fury fill the air.
Each lap inspires the passion of millions of fans. Every race is a ‘management-by-
objective’ case study. The race cars are marketing adrenalin.
All sport needs drama. And racing provides an excitement-charged overdose.
Speed, Technology, Humanity, Competition, Winning……..Life!
Pirelli World Challenge Racing
SCCA Pro Formula Lites
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Branded Media Content – Social Video Programming
JALOPNIK.com, YOUTUBE, TWITTER, FACEBOOK, INSTAGRAM, KINJA.com, and more.
Editorial in that integrates SPONSOR in Video, Podcast, Digital content.
LEO PARENTE MEDIA will tell your story, reaching relevant audiences in numbers.
MOTORSPORT is
A COMMUNITY OF SHARED PASSION
that blends together so effectively the
ATTITUDE, EXPERIENCE, ACCESS, OPPORTUNITY
of SPORT, MARKETING, and BUSINESS.
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Branded Media Content – Sharing Insights and Fun
Leo Parente Media is posted by numerous automotive enthusiast sites across the Internet.
Over 450,000 viewsOver 570,000 views
Over 280,000 views Over 400,000 views
FOR THIS PROGRAM, we will tell the story of racing from inside our participation.
YOUR BRAND will be built into the shows, authentically, organically, and with purpose.
THE VIDEOS of each race will be a real inside look at what it takes to compete, not just a recap of the race.
Each video will show a part of this sport - Skills, Technology, Teamwork, Problem-Solving, Crisis Mgt., Stress, the Fun.
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Brand Marketing / Advertising – Telling Your Story
MORE than just racing, REAL Marketing.
Experiential Events, Fan Meet-ups, Social Media, Promotional Pieces, Advertising.
CALLS-to-ACTION to create SPONSOR Awareness, Consideration, Intent to Purchase.
HOW we look at motorsport
Marketing is a Revenue-generator, not an Expense
Customer Experience is key to Sales
Customer Engagement is key to Loyalty / Retention
Digital / Social is a key point of customer contact
Experientials are a key part of brand engagement
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Sales Development – Supporting Your Bottom Line
OUR contacts, networking, relationships to deliver B2B introductions and opportunities.
YOUR team using this platform to conduct ‘Sales Call Hosting’ at the races.
B2B and B2C Sales to further ROI performance. Over $350MM to our clients, to date.
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Budget
PER Month / per Race.
DELIVERING Motorsport, Media, Marketing, Sales Development.
OR a full season of 8 to 12 races, via a discounted fee.
Leo Parente Motorsport and Media
$35,000 per month / per race
Branded Racing
Branded Media Content
Marketing / Advertising
Sales Development Networking
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Next Steps
MEETING discussion to fully understand your Sales and Marketing needs.
CUSTOMIZED revisions to this proposal.
Start date defined, Agreement signed, ACTIVATION!
