Leon-Anthony SmithDesign CV / Resume Kensington, South Perth WA.

(+61) 450 638 227 design@leonanthony.com www.leonanthony.com

I am a reliable and honest creative with a passion for anything design. I like to push boundaries, think outside the box and develop concepts that are exciting and new.

I work extremely well individually as well as studio and group envi-ronments, being able to effectively manage projects and lead success.

While I’m purposeful in my approach, I’m equally business minded, successfully building new & existing brands, managing large scale design & marketing projects and delivering sales success via innovatively crafted strategies.

I’ve been educated within Leeds’ Contemporary School of Arts, where I graduated with a BA (Hons) in Graphic Art & Design. This gave me a fantastic platform to learn, develop and perfect the skillsneeded to succeed.

I have since progressed through several professional training courses and gained experience within industry across a range of business and studio environments.

I believe in working with integrity, good morals, impeccable standards and building strong relationships throughout business.

I am a confident, enthusiastic and optimistic worker who is driven and determined. I have a good sense of humour, enjoy working alongside others and constantly striving to achieve the best I can.

2012Leeds Beckett’s University

Bachelor of Arts (Hons) Graphic Art & Design

2009Derby College

Foundation Degree in Art & Design

2008S.E Derby College of Art

BTEC National Diploma in Art & DesignAS Advanced Level in Graphic Design

2006St John Houghton Academy

10 x GCSE Higher Grades (A* - C)

2015Leeds University Business SchoolLeadership into Management

2015Integration ProfessionalBody Language & Professionalism

2014ASK Business SchoolPublic Speaking & Representing

2013GoldmineAdvanced Sales Training

2009City & GuildsBusiness Development

about me

education

2016Web WizardsDesign & Production Manager

Web Wizards are a Perth-based digitalmarketing, branding and traffic generation company working for a wide range of clients from start-up businesses and charities to large corporations.

My responsibilities as Design & Production Manager are to manage, delegate and successfully run all design and production activity throughout the business. From branding and advertising to social media marketing, complex ecommerce websites and print.

My role involve me managing our in-house design and development team as well as liaising with our clients, from initial concept design and planning, through the whole design process, ensuring we deliver sustainable, profitable and professional projects that go above and beyond our client’s expectations.

2014Beijer Ref UK & IrelandDesign & Marketing Manager

Beijer Ref is one of the largest refrigeration & air conditioning wholesalers in the world, with 290 branches operating across Europe, Australia, South America and South Africa.

Working for Beijer Ref UK & Ireland, I was responsible for the creation & management of all design and marketing activity across the UK market; consisting of five companies with an annual turnover of £100 million, reporting directly to the Managing Director and working closely with the Strategic Management Team.

Duties included:

• Managing Design Projects • E-Commerce: Concept to Launch• Graphic Design• Printed Matter & Literature• Product Catalogues• Social Media Marketing• Website Management• Marketing Activity• PR Activity• Branch Refurbishments• Company Re-Branding• Product/Supplier Promotions• Sales & Marketing Activity• Event Management & Co-Ordination• Company ‘Brand Guidelines’• Annual Marketing Budgets • Leading Monthly/Quarterly Reviews• Supplier & Customer Liaison• Creation of Design Templates

work experience

2013O2 (GoThink Big)Assistant Art Director

I was selected for the role as Art Director on Universal Music’s video shoot for the artist ‘Rizzle Kicks’. I was selected out of over three-thousand applicants for the role to assist and shadow the Art Director for the shoot.

Duties included:

• Scouting for Locations• Concept & Idea Visualisation• Creation of Sets• Prop Sourcing• Development of Set Plans• Composition of Individual Shots• Overall Aesthetics

2012Dean & Wood (a Beijer Ref company)

Graphic Designer

Working as the sole graphic designer for

Dean & Wood saw me undertake all design

and creative marketing work throughout

the company.

Duties included:

• Digital Marketing

• Catalogue Design

• Web Design

• Photography

• Editorials

• Internal & External Refurbishments

• Exhibition Stand Designs

• Design Presentations

• Signage Design

• Management of Roadshows

• Print Production

• Concept & Ideas

2011LA Design Freelance Designer

Working independently as a freelance designer gave me the opportunity to create and develop my skills further with live projects, dealing with a wide range of clients, suppliers and creatives throughout the UK and internationally.

My ethos was supplying a complete design solution that successfully reflects everything the client wants and needs. Critical with detail, an eye for perfection, purposeful with execution and confident in results, my focus was creating customers for our clients and brands that will last the length of time.

Working closely with all our clients and alongside other agencies, suppliers and developers I strived to provide a costeffective and professional design solution from concept through to production.

2011Leeds Beckett UniversityEvents & Marketing Assistant

Working within the events & marketing department, I assisted with the thorough running of events and gigs that were held throughout Leeds.

Duties included:

• Organising & Assisting Events• Marketing & Advertising• Shadowing the Design Team• Shadowing the Events Co-Ordinator• Admin Duties• Green Room Duties

2013Dean & Wood (a Beijer Ref company)

External Sales Engineer

Working as Sales Engineer for both the Leeds and Nottingham branches, I was responsible for

growing product sales and market share in line with the company’s objectives, assisting in the

growth of new and existing business and continually striving to achieve regional and National

targets and initiatives to successfully grow both GP and EBIT.

During this time I received a wide range of training to acquire the necessary selling skills,

product knowledge and understanding of the company’s policy in order to present and sell

the correct information in a professional business manner during sales meetings.

Working for the UK’s leading wholesaler meant working alongside some of the industry’s

leading suppliers, including; LG, Mitsubishi, Bitzer, Daikin and Danfoss, to name a few.

Duties included:

• Delegating Branch Initiatives

• Creative Sales Techniques

• Sourcing New Business

• Enhancing/Maintaining Existing Business

• Entertaining Customers

• Organising Customer Training

• Building Customer Relations

• Increasing Sales Activity

• Progression in GP

• Developing Quotes into Orders

• Pricing & Negotiation

• Winning Competitor Business

2010570 MediaGraphic Design Internship

A voluntary part-time internship I worked whilst studying at university in Leeds.

Duties included:

• Shadowing the Creative Director• Assisting the Marketing Manager• B2B & B2C Projects• Minute Taking• Pitched Projects, Ideas & Concepts• Concept Development• Marketing Analysis• Design for Print• Design for Web• Photography• Image Re-Touching

2008Future GrafixJunior Graphic Designer

Worked as the Junior Graphic Designer whilst studying Graphic Design at college. Worked alongside the design and print team assisting with the design and production of print.

Duties included:

• Assisting the Design Team• Print Management• Dealing with Customers• Presenting my Ideas• Shadowing the Studio Manager• Admin Duties• Re-Touching• Print Preparation

2012

Durban Childrens’ WelfareVolunteer

I spent the summer of 2012 working for the charity ‘Durban Children’s Welfare’ in South Africa, an organisation of orphanages for children from new born to eighteen who have been effected by, or were HIV or AIDS positive.

2011

Childreach International, Nepal.Event Volunteer

In the summer of 2011, myself and ten other students from around the UK, fundraised and raised money to trek to Mount Everest Base Camp on behalf of the charity ‘Childreach International’.

We eventually completed the challenge, trekking beyond base camp and successfully raised £28,000 for the charity that provides food, shelter, healthcare and education to children across the poorest parts of the world.

2009

Leeds Beckett UniversityWP Ambassador

This is a programme set up to educate and support children in foster care & care homes around the Yorkshire area, in which I volunteered as a mentor on for three years. I delivered my own lectures and ran workshop’s around the introduction of Art & Design for youths and schools around the West Yorkshire area as well. This included running workshops within schools to inspire students to take creative subjects on at a higher level.

This work led me to being awarded with an

‘Outstanding Contribution to the Community’

certificate from Leeds City council.

volunteeringexperience

skillsProject ManagementAdaptabilityPerfectionistWell OrganisedMultimedia DesignAttentive to DetailReliableProblem Solver Strong InitiativeInnovativeSales ExperienceMarketing ExpertisesFluent in Adobe CSPresentation SkillsSelf-MotivatedTeam PlayerWillingness to Learn

Adobe Creative Suite

Print Design

Digital Design

Sense of Humour

Cooking

my inter-estsI love anything creative. I have a real passion for anything that stimulates the senses. From food and music to a particular stock of paper used on a menu.

I love exploring and learning about new cultures, countries, design, food & music; everything that’s new, diverse or different.

I’d like to think I have my finger of the pulse when it comes to current affairs and new trends. I enjoy film, stand up comedy and anything involving a beat.

I like watching football “soccer” and enjoy a kick-about whilst pretending that “I could of made it when I was younger”.

I’m a social person, like taking instagrams of my food, enjoy happy hour and love meeting new people, working hard and having a laugh.

I’m an optimistic person and like to live life in that manner as things could always be worse.

I like to think I’m a nice guy.

Attention to Detail

Organisation

Project Managing