leon barrett presentation

Web 2.0 For Business Getting the most from Web 2.0 for your business

Wednesday, 31 March 2010

Leon BarrettiMedia Developer

Gas Street Works

@leonbarrett


Mobile Web


Evolution

• A change in the way websites were used and constructed.

• Interaction and sharing of user data

• Community creation

• Online cohesion


Mobile Web

• Wap > Mobile Browser > Device Specific Apps

• ‘Instant on’ access

• Multiple entry points


Foursquare• New, mobile based social

network

• Uses the users location based on the GPS information

• Rewards for users who regularly visit a location


Plumb Center

• Location based iPhone application to automatically determine the nearest branch.

• Specific offers automatically fed to the user based on their location.


Rightmove

• Location aware iPhone application to show properties for sale in an area.

• Increased traffic and leads for Rightmove due to ease of use


Mobile Commerce• eBay and Amazon applications.

• Browsing and payment can take place away from a computer.

• Increased activity for eBay as bids can be placed whilst ‘on the go’.


Software as a Servicehttp://www.thisisreviewspace.com


ReviewSpace iPhone App


What’s next?

• Increased transparency

• More use of location data

• Tightly integrated with mobile


Exposure

• The more your customers are exposed to your brand, product or services the more likely they are to buy.


Transparency

•Transparency will enable you to build loyalty and trust amongst your current and prospective customers.


Using Social Media • How are you/your business using social media

now?

• How do you think social media can help your business (awareness/demand/consultations)

• Who are your audiences?

• Where are they likely to be chatting?

• Ideas on how best to reach them?

• How are your competitors using social media?
