leonardo ezcurra supply executive manager volkswagen argentina · 2012. 10. 29. · 1 growth market...

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Volkswagen Argentina - Multisectoral Mission for Investments - Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina Hamburg, June 2011

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Page 1: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

Volkswagen Argentina - Multisectoral Mission for Investments -

Leonardo Ezcurra

Supply Executive Manager Volkswagen Argentina

Hamburg, June 2011

Page 2: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Table of contents

1. The Volkswagen Group

1.1 The strategy 2018

1.2 The global deliveries from 2009 to 2018

2. Volkswagen South America – Sites production and deliveries to customers of VWB & VWA

2.1 Product range and its segmentation

3. Volkswagen Argentina

3.1 Car plant PACHECO and Gearbox plant CORDOBA

3.2 Volkswagen Argentina – Ranking automotive industry

3.3 The development of Volkswagen Argentina

3.4 The nationalization strategy

4. Examples of business opportunities in Argentina

5. Analyse of the automotive supplier industry

Page 3: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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1. The Volkswagen Group

� One of the world´s leading automobile manufacturers and the largest carmaker in

Europe

� 11.4% of Car – marketshare

� 7.400 Mio produced units

� 126,9 billion euros of sales revenues

� 10 brands from 7 European countries:(Volkswagen, Audi, SEAT, Skoda, Volkswagen Nutzfahrzeuge,

Bentley, Lamborghini, Scania and Porsche)

� 64 production plants in: 15 European countries and a further 7 countries in the Americas, Asia and Africa

� Nearly 400.000 employees worldwide

Page 4: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

Top

employerVolkswagen Group profit

before tax margin ≥ 8%

Leading in customer

satisfaction and quality

Volumes

≥ 10 million units p.a.²

1 Growth market focus

- Increased market penetration

- Emerging markets expansion

- Balanced global footprint

2 Modular toolkit strategy

- Reduction in investment,

development and unit costs

- Scale and efficiency effects

- Increased production flexibility

- Reduced time to market

3 Capital discipline

- 16% Rol target in automotive business

- 20% RoE goal in

Financial Services

- Around 6% automotive capex in PPE/sales

4 Operating profit measures

- Strong cost control

- Process/product optimization

- Regional scale effects

6 Potential upside

- Product portfolio extention

- North American expansion and market recovery

- Commercial vehicle strategy and market recovery

- Financial Services: strengthen the automotive value chain

5 Synergy potential

- Leveraging best practices across the

Group

- Purchasing, production, and distribution benefits

Page 5: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Diversified Economic Exposure:

Attractive Mix of developed and emerging markets

Page 6: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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1.2 Volkswagen Group – Deliveries to customers by market (in Tsd. units)

VW Group - Worldwide

Page 7: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Brazil

Argentina

+9.9%

+4.4%

+31.1%

2. Volkswagen South America – Sites production & deliveries to customers

Page 8: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Utility

VW

BV

WA

A00 A0

2.1 Volkswagen Brazil & Volkswagen Argentina

A Pick up

DRAFT

Anchieta Plant

27.444/year

Anchieta Plant

114.533/year

Curitiba Plant

17.783/year

Pacheco Plant

55.000/year

Pacheco Plant

95.000/year

Anchieta Plant

538.588/year

Curitiba Plant

173.152/year

Anchieta Plant

30.894/year

Page 9: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Building area: 194.599 m2 Employees: 4.711 total Capacity: 540 units per day

3.1 Volkswagen Argentina - Car plant PACHECO

Car production: estimated increase of 192% from 2000 to 2015

44.492

88.875

25.730

2000 2005 2010 2015

54 %

Amarok

46%

Suran

63 %

Amarok

37%

Suran

156.700

Page 10: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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3.1 Volkswagen Argentina - Gearbox plant CORDOBA

Building area: 77.910 m2 Employees: 1.713 total Capacity: 3.540 units per day

68 %

MQ200

32%

MQ250

65 %

MQ200

35%

MQ250

Gearbox production: estimated increase of 242% from 2000 to 2015

Page 11: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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3.2 VW Argentina – Ranking automotive industry

Sales to dealers FC2011 (700.000 units)Production FC2011 (700.000 units)

Page 12: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Investments developments (EUR Mio.)

���� The total average investment in the last 4 years was 228 Mio. €

���� A quarter of the total investments was planned for purchasing

���� Between 1995 and 2010 the number of employeesincreased 148%.

The development of VW Argentina

Employees development

3.3 The development of Volkswagen Argentina

Nearly 60 Mio. EUR

invested for

purchasing issues

Page 13: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Total Material CostSuran

Argentina

GermanyBrazil

Total Material CostMQ200 & MQ250

Argentina

GermanyBrazil

Total Material CostAmarok

Argentina

GermanyBrazil

3.4 Nationalization strategy – material content current situation

Despite a high local-regional material content, there are many localization opportunities

Page 14: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Global SuppliersTOTAL

Nu

mb

er

of

su

pp

lier

Tu

rno

ver

su

pp

liers

Local Suppliers

100 %(1.203 Mio. EURO)

140

71 %(854 Mio. EURO)

29 %(349 Mio. EURO)

73

67

Ca. 70% of turnover managed by global suppliers

3.4 Nationalization strategy - suppliers cluster per origin

Page 15: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Gearshift

commandIndustry overview

5000

1000 700V W FIA T PSA

Business opportunity

Gearbox shifting

tower

4. Examples of business opportunities

� Hi-tech components must

be localized with high added

value

� VW main user of these

components/technology

� Other OEM´s producing

gearboxes locally:

FIAT and PSA Group

� Great possibilities of

creating an alliance:

Merger & Acquisition,

Joint Ventures, technological

agreements, licences, etc.)

Technology

Technology

� Fine blanking

� Precision machining

� Laser welding

� High precision assembly

� Fine blanking

� High precision assembly

� Cinematic control

Gearboxes production

(quantities in JDP FC2013)

DRAFT

Annual volume in 2013:

VW: 1,4 Mio

Fiat: 0,24 Mio

PSA: 0,17 Mio

TOTAL PRODUCTION: 1,8 Mio

Page 16: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Tires Industry overview

VW Business Volume Automotive industry

Business opportunity

Seats

componentsIndustry overview Business opportunity

� Installation rate of leather

seatings growing for

local/export markets

� High potential for developing

local raw material

� IR Suran: 5%

� IR Amarok: 28%

4. Examples of business opportunities

� Suppliers spectrum: 2

international players + 1 local

company

� 3 OEM´s producing pick ups

for all markets

� Possibility of creating a

successful product

diversification strategy

Technology

Technology

� Metallic structure

� Foaming

� Textil, leather (eco-leather

and natural covers)

� Black and green tires

�Winter tires (only export)

� Normal and all-terrain (AT)

�Size range from 13´´ to 19´´

(automobile and pick ups) 615.000

4.250.000

Tires/year

DRAFT

VW Product

Page 17: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Steering wheel Industry overview

VW Business Volume Automotive industry

Business opportunity

Rubber

componentsIndustry overview Business opportunity

� 1 international player for

sealings

� No international companies

for hoses in ARG

� Small companies producing

spare parts

(low Q degree and technology)

4. Examples of business opportunities

� Suppliers spectrum: 1 local

company (low tech) without

current business for all

markets

� 100% imported for all OEM´s

- Sealings:

- Hoses:

Technology

� Mg structure

�With and without airbag module

� Leather finishing and plastic

Sealings Hoses

123.000

850.000

parts/year

DRAFT

Page 18: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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5. Analyse of the automotive supplier industry

Potential Entrants:

- Great potential for cooperations with small

already existing companies

- Adequate industrial base

- High educated workforce

- Well-developed infrastructure

Industry Rivalry:

No competitors � market gap

- Missing know-how

- Lack of technical capacities

Threats of substitutes:

-Low threats of substitues because of the

global design and specific products with

high technical requirements

Just for Companies with high KNOW-HOW

Supplier Power:

- Good business environment with

suppliers within MERCOSUR

- Good development of regional

sources (mining, energy, oil, etc.)

- Large range of raw materials (steel,

plastic, alloyed materials, etc.)

Buyer Power:

- Great number of automotive

companies in MERCOSUR

- SAM markets with a high growing

potential

Attractive business environment + good business opportunities

Page 19: Leonardo Ezcurra Supply Executive Manager Volkswagen Argentina · 2012. 10. 29. · 1 Growth market focus-Increased market penetration-Emerging markets expansion-Balanced global footprint

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Thank you very much

for your attention