LeonardoHotels

Leonardo Hotels

Franchise –

An intelligent decision!

Our diversity

Content

About Leonardo Hotels

Destinations

Vision & Mission

Individual variety with a strong brand

Core Values

Cultures

Why join Leonardo Hotels

Your contacts – Head Office

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Leonardo Hotels –Your professional partner

Daniel Roger -

General Manager

Leonardo Hotels

Many thanks for your interest in our company and our Leonardo

Hotels brand. The aim of this brochure is to provide you with an

overview of the Leonardo Hotels Group and illustrate the oppor-

tunities you have with us as a franchise partner.

Our chief focus is on supporting your entrepreneurial commit-

ment to the full with our competence and experience in the

sector. The success of a franchise system depends, in fact, on the

success of its partners. With this in mind, we are keen to set up a

good collaboration based on partnership between the system

head office and our franchise partners. We also want to combine

the advantages of an internationally operating enterprise with

the enthusiasm of local entrepreneurs.

You thus benefit from all the advantages of a franchise partner-

ship with a strong brand image. Naturally, together with our team,

we are at your full disposal for any questions regarding this bro-

chure and the overall concept.

The slogan „The Art to Feel at Home“ can thus become our com-

mon objective.

David Fattal -

Owner and Managing

Director of Fattal Hotels

Dear Colleague,

About Leonardo Hotels

Leonardo Hotels, the European Division of Fattal Hotels, foun-

ded in 1998 by David Fattal, comprises currently 60 hotels in the

3-4 star category in Germany, Belgium, Switzerland and Israel

and have been active on the European market since 2006. Each

one of these hotels is expressive of a hospitality that includes in-

dividual service to meet individual requirements. All over Europe,

Leonardo Hotels stand for excellent hotels with regional and in-

dividual character at attractive destinations. No matter which

hotel you choose – you will discover

“The Art to Feel at Home”.

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Leonardo Hotels have established themselves in the 3-4 star plus

category in prominent cities and destinations within Europe.

Postioned at attractive locations Leonardo Hotels offer features

such as airport proximity, city centre or the quiet countryside.

The hotels are designed to cater to the special requirements of

business travelers as well as those of event participants, travel

groups or weekend travelers.

Our motto: Service-Comfort-Individuality – Value for Money!

At Leonardo Hotels your business property is supported to all

intents and purposes in areas of Sales & Marketing, Revenue,

Accounting, IT management and much more. Becoming fran-

chisee of Leonardo Hotels gives you support in the supporting

areas and creates more focus on what really counts, our guests.

Our success is the evidence.

Destinations

Germany Berlin • Cologne • Dresden • Freital • Frankfurt am Main • Hamburg •

Heidelberg • Mannheim-Ladenburg • Munich • Nuremberg • Weimar

Belgium Antwerp • Bruges • Charleroi • Namur • Wavre

Switzerland Zurich

Israel Beer Sheva • Dead Sea • Eilat • Haifa • Jerusalem • Tel Aviv • Tiberias

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Zurich

Berlin

Hamburg

Dresden

Nuremberg

Munich

Cologne

Mannheim-Ladenburg

FreitalWeimar

Heidelberg

Charleroi

Bruges

Namur

Wavre Frankfurt a.M.

Antwerp

Haifa

Tel Aviv

Beer Sheva

Tiberias

Eilat

Jerusalem

DeadSea

Leonardo Hotels is a Europe-wide hotel chain of individual hou-

ses located in attractive destinations. Each individual hotel is

characterised by its own regional character and the special lo-

cal relationship to the destination.

Our name stands for friendly, individual and charming service

and we offer our guests the ideal starting point for their travels

and activities. Our aim is to more than fulfil their needs - each

and every day - with full commitment of heart and mind.

We are friendly, obliging and charming hosts! We get to know our

guests and adapt ourselves to their needs! We greet them every

day with a sincere smile, and show constantly our motivation and

our pride in being a part of Leonardo Hotels.

“The vision of Leonardo Hotels: Inspired by our guests to create values and cus-tomer satisfaction.”

Vision & Mission

Hotels

BOUTI UE Q

Leonardo Hotels as umbrella brand

Hotels with individual characteristics and offers in attractive

destinations.

Inspired by and specialising in the individual needs and wishes

of individual guests

The emotional suggestion “Leonardo Hotel - a good feeling”

is emphasised by the Organic breakfast corner and the con-

centration on contemporary environmentally-friendly and sus-

tainable realisation such as the provision of Fair Trade coffee.

Target groups are business travellers, conferences and mee-

tings as well as leisure guests on city or cultural tours.

Leonardo Hotels embody „The Art to Feel at Home!“

As part of the expansion course of the Europe-wide hotel

chain the Leonardo Hotels brand is supplemented by additi-

onal categories.

The Leonardo brand is found in different cate-gories of properties:

“Leonardo Hotel” expresses the category of 3*+ and 4* hotels,

“Leonardo Royal Hotel” qualifies for 4*+ category,

“Leonardo Boutique Hotel” are the specially designed hotels

with very special personal features,

“Leonardo Inn Hotel” expresses the category of 3* hotels,

“Leonardo Suites Hotel” for hotels /boarding houses offering

long-stay accommodation.

Hotels

nnI

Hotels

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Individual variety with a strong brand

Leonardo Hotels employees are always proactive and satisfy the

guests‘ needs with a personal touch, a sincere smile and indivi-

dual service. As a Europe-wide hotel chain we treat guests of

other cultures and regions with tolerance and respect. Leonar-

do Hotels employees have a positive basic philosophy and are

obliging and attentive hosts. Leonardo Hotels employees under-

stand that every reservation presents the opportunity to meet

the guest‘s requirements in a very individual way. Our staff are

always charming, well-informed, professional and convincing.

Each individual hotel is characterised by its own regional charac-

ter and the special local relationship to the destination. Each Le-

onardo Hotel offers an individual ambience and mood, through

individual interior design, atmosphere and service. All Leonardo

Hotels employees are special in their own individual way and

pass on this feeling to the guests. Leonardo Hotels have recog-

nised that guests desire individual service; and wish for individual

hotels meeting individual needs.

Leonardo Hotels offer comfortable service – our aim is ‘guest satis-

faction’. Leonardo Hotels offer comfortable ways to make a reser-

vation – with only 3 clicks at www.leonardo-hotels.com! We offer

technically state-of-the-art reservation methods for medium-sized

companies on our hotel website using the specified ‘Corporate

Code’. Our pricing system is comfortable, attractive and transpa-

rent; meeting the needs of our individual guest clientele.

Core Values

Sympathetic – Employees, who make Leonardo Hotels an experience worth having

Individual – Each Leonardo Hotel with its own characteristic charm

Comfortable – the Leonardo Hotels service

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We welcome people from other cultures and religions with tolerance and respect. We

greatly enjoy working with others, and our positive attitude makes us courteous and

attentive hosts. “Feels like home” is our motto and this is what our guests experience.

The challenge we set ourselves everyday is to exceed the expectations of our guests.

We welcome our guests with a genuine smile every day! Our

guests are always addressed by name and greeted with charm

and affection. We are the hosts of the guests stay and offer a

wide variety of service, all with a personal touch. We try to know

our guests, aim to meet their individual needs and show our moti-

vation and pride to be a part of Leonardo Hotels at all times.

We always smile

We do what it takes to make our guests’ stay a positive experi-

ence and offer an atmosphere that enables our guests to feel at

home. We offer a high-quality service that distinguishes us from our

competitors. We work with initiative and efficiency. We take our

business seriously. We respond positively to criticism, allowing us to

improve our performance and further exceed the expectations.

Exceed expectations

We stand for personal and charming service and offer our guests

the ideal starting point for their travels. It is our aim to leave our

guests feeling at home. We are what we do! We do what we say!

We say what we are! We are Leonardo Hotels!

True pride

Cultures

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Some of your benefits

Hotels benefit from being part of an International well established brand whilst remaining

in control of their business and retaining their individual local charm and character.

Other Hotel Brands are demanding extensive and expensive investments for re-branding,

upgrading and life safety. Our approval process is simple and fast .

Benefit from the innovation and advancement in its technology

strategy by the development and integration of a powerful two-

way interface as a directly connected distribution solution allowing

direct circulation of its rates and availabilities to the largest Euro-

pean online providers such as Expedia, Booking and the 4 GDS’s,

through the partnership with Synxis. In addition to the beneficial

usage of this new development the strong Leonardo Hotels web-

site www.leonardo-hotels.com is also directly connected with the

PMS system Optima and enables as well the automatic receipt

of reservations. This solution allows the seamless integration and

assures rate parity, accurate availability, and thereby the optimal

results for cementing strong relationships with its suppliers on the

one side and clients from the other, while reducing labour costs

to minimum.

Why join Leonardo Hotels

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• National Tourist Board Standards

• Simple and limited Leonardo Brand Standards requirements

• Hotels can continue to use their own name

• Your commitment, enthusiasm and ambition

• Personal service and focus on ever increasing quality

• Clear and consumer friendly Brand Profile

• Sales-Marketing-PR

• Reservation system/E-Commerce

• Integrated PMS/Distribution system software included

• Extended and optimized website (www.leonardo-hotels.com),

designed to increase brand awareness and to generate revenues

to the hotels under the Leonardo Hotels brand

• A one point of contact with a Leonardo Hotels staff member to assist

you with your day to day questions

• Pre-Opening Leonardo introduction training. During the year other

training sessions are organised

• Revenue Management Support

• Procurement service available

• Fully supported Property Management System (PMS)

• Automatic direct connection to the biggest hotel online websites

(www.booking.com, www.expedia.com, www.hotel.de, www.hrs.de,

all GDS channels: Amadeus, Galileo, Sabre, Worldspan)

• Integrated web booking engine, linked to the Leonardo Hotels home website

• Automatic reservation confirmation templates are sent to customers from

the system to increase efficiency and reduce labour costs

• Integrated point of sale system for the hotel outlets

• Installation, set up and training

• Interface to PABX-Back Office Accounting System-Pay TV

• Interface with Electronic Locks

Added value PMS/Distribution system software which includes:

Some of your benefits

Leonardo Hotels requirements:

Leonardo Hotels offers:

Shay Raz -

Director of Revenue

and Development

Maher Nimer -

Director of Finance

Sandra Dreher -

Regional Director of

Sales and Marketing,

Public Relation

David Fattal -

Owner and Managing

Director of Fattal Hotels

Daniel Roger -

General Manager

Leonardo Hotels

Ron Baruch -

Projects Manager

Fattal Hotels Europe

Our chain of hotels has a strong but sound ambition by strongly expanding it’s business

with the goal to provide up to 100 hotels in Europe’s and Israel’s major cities by the end

of 2010. The organization is on course with this ambition.

Your contacts –Head office

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The company management Leonardo Hotels has its headquarters in Berlin. From here,

the departments Sales & Marketing, Revenue, Project Management and Franchise

operates from Berlin in Europe under the leadership of Daniel Roger.

Targets

Contact us: franchise@leonardo-hotels.com

Our diversity

Your contacts –Head office

Leonardo HotelsHead Office BerlinHardenbergstrasse 12D-10623 Berlin

Telefon + 49 (0) 30 688 322–0Fax + 49 (0) 30 688 322–301