les mills aspirational decor guide

TRANSFORM WITH LES MILLS

As Phillip Mills, club owner and originator of the group fi tness phenomenon says:

‘people regularly rate appearance and atmosphere among the most critical factors

determining their decision when choosing a club, and yet as an industry we have a

dangerous tendency to prioritize equipment over environment. If we want our industry to

stay relevant we must give them something worth leaving home for.’

3

CREATE POWERFUL FITNESSENVIRONMENTS

What makes truly successful clubs truly successful? Wildly popular instructors? Sparkling restrooms? A kick-ass timetable? Sure, those things are a big part of that. But there’s something else at work there too. Something that elevates the entire experience to the next level. Their environment.

5

MEMBERS TO ACHIEVE MORE

“I’ve unearthed some previously unknown inner physical and mental

strength and am able to do things I never dreamed I could do at 44

years old. I feel like I can do anything.” Linda, LES MILLS™ participant.

“I feel great just walking in here. It’s like the building is feeding me energy…

some days, I don’t want to go home.” Brian, LES MILLS™ participant.

7

AMONG YOUR MEMBERS

INSPIRE

9

Club environments have huge yet subtle effects on the people in them. The good ones uplift, inspire and motivate. The average ones inspire indifference. And the bad ones simply reinforce member dissatisfaction. What sort of impact do you want your club to have?

ENGINEER A HIGH-PERFORMING

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STIMULATING. POWERFUL.

• High-impact sails, decals and posters passively add an exciting, experiential dimension to workouts

• Create a clear, point of difference against the club down the road

• Quickly, easily achieve huge results within your existing space

• Instantly create an aspirational, inviting club ‘personality’ for new ventures – or dramatically reinvigorate existing club spaces

Get it right and you’ve got a space that people actively want to inhabit, that enhances their entire workout experience – and rewards them for walking through the door in the fi rst place.

INVITING

1 3

THE MAKING OF ANFABIANO DESIGNS

CLUB ENVIRONMENTWhen designing a club, we can choose to simply provide a place to work out. Or we can create a place that is fi rmly part of our members’ lives: beautiful, inspiring and worthy of their loyalty. It isn’t just about arranging rooms and placing the equipment, it’s about creating the experience – perhaps the most powerful way of differentiating your club from the others in your area.

There are fi ve key elements that combine to create a complete club experience:

1

2

AWAKEN – THE ENTRY EXPERIENCE.The arrival should awaken the senses. Lighting, colors, space proportions, smell

and sound are critical aspects of the initial entry experience. Don’t just sell to

prospective members,seduce them to join.

INSPIRE – CREATE A POWERFUL JOURNEY.If your members aren’t feeling part of the activities, are not engaged by your

programming, don’t feel inspired to move, they won’t be members for long. By Rudy FabianoAIA registered Architect, Interior Designer and president of Fabiano Designs.

F A B I A N O D E S I G N S

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ENERGIZE – CAPITALIZE ON THE CLUB’S ENERGY.Excite members during their workouts. The care of the design given to lobbies should extend

to the workout fl oor and certainly the group exercise studios. Lighting and colors are even

more important here. Studios should be treated as special, and refl ect the energy and

experiences they provide. Aim to create yoga temples, dance halls, and movement studios.

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4 REJUVENATE – REWARD AND REJUVENATE MEMBERS POST-WORK-OUT.

The overall post workout rituals, the locker rooms, the showers, the steam rooms,

the shave, are important elements of the workout and promote joy and feeling good.

This experience, when positive, can be a powerful retention tool.

RELAX – INSPIRE MEMBERS TO STAY FOR LONGER. Are there opportunities to relax and refl ect in your club? Lounge areas strategically

placed through the clubs add an important balance to the energy and hard work.

What about a room with a view?

Members that play together, stay together.

In our research on how architecture can affect retention levels, we found that member interaction is considered

highly important when members reconsider their membership. Quite simply, when they make friends in your club,

they have a stronger tendency to stay, rather than breaking those bonds.

Designing with this in mind, you can use areas that can promote and accommodate these interactions that make

people feel at home – and keen to spend time in your club.

F A B I A N O D E S I G N S

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POWERFULBold, challenging and dynamic? Colourful and fun?

Somewhere in between? The beauty of the Les Mills club décor system is that you can engineer an in-club experience that fi ts your club’s unique look and feel, workout intensities, interior layout and membership profi le.

Choose elements from one of the two décor systems in the following pages – and make the décor as powerful or subtle as you choose.

DO YOU WANT YOUR CLUB EXPERIENCE TO BE?

HOWC L U B D E C O R S Y S T E M S

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BOLD, The ‘Heroes’ décor system features bold, dynamic and highly aspirational imagery – combined with motivational headlines.

Each element is designed to create huge impact and help motivate your members to do more, achieve more – and spend longer inside your club.

DYNAMIC AND ASPIRATIONAL

BEH E R O E S D E C O R S Y S T E M

2 1

EXTERIORSThe entry experience: what you do outside your club is just as important as what you do inside.

Maybe even more so. Because this is where your members’ (and potential members’) experience

of your club begins.

Think of this exterior signage as a clear statement of what’s in store for people entering your club,

what your club stands for – and how it differs from the club across the street.

H E R O E S D E C O R S Y S T E M

2 3

RECEPTIONEnergise and inspire: here’s where members sense your club’s energy for the fi rst time –

and their hearts start pumping in anticipation. Dynamic, colourful and motivational imagery

located at this point heightens their senses and drives them forward.

The journey begins: high impact decor

gets members hyped before their workout.

And excites potential members about the

possiblities of what lies beyond the front door.

ENTRANCE


2 5

Seal the deal: your members’ workout experience is in full swing, so keep them

motivated and remind them just how good a workout they’re getting with large-scale

décor elements that provides the ultimate in inspirational backdrops.

GROUP FITNESS STUDIOS

Drive them to their endorphin high: the music’s pumping,

the instructor’s getting everyone in the zone – and there’s

kick-ass imagery on the walls to help keep them there.RPM STUDIOSH E R O E S D E C O R S Y S T E M

2 7

CARDIO

WEIGHTS

Keep em’ pumping: their muscles might be screaming - but there’s bold and

motivating imagery all around them, inspiring them to give it all they’ve got.

Keep those energy levels up: there mightn’t be instructors or dynamic

movement to inspire them to give it all they’ve got, but there’s sure as hell

some heavy duty motivation pouring off the walls.


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Turn it up – then cool it down: why shouldn’t the locker rooms be as

motivating and inspiring as the rest of your club? Get members in the zone

before they work out – and remind them just how good it was right after.

LOCKER ROOM

CHOOSE BOLD,

AND CHALLENGINGDYNAMIC


A2 VERTICALSQUARE HORIZONTALA0

POSTERS

FLOOR STICKERS

3 1G R A P H I C O V E R V I E W

DÉCOR FORMATSTYPICAL DISPLAY OPTIONSSize graphics to suit site. Use horizontal, vertical, square Size graphics to suit site. Use horizontal, vertical, square

or rectangular formats.or rectangular formats.

Exterior and interior best suited to print on PVC in frame.Exterior and interior best suited to print on PVC in frame.

Swap out posters within interior spaces and size Swap out posters within interior spaces and size

graphics to suit site. graphics to suit site.

Use horizontal, vertical, square or rectangular formats.Use horizontal, vertical, square or rectangular formats.

Interior posters should be printed or laminated on Interior posters should be printed or laminated on

rigid substrate or backlit.rigid substrate or backlit.

Size graphics to suit site. Size graphics to suit site.

Use horizontal or vertical formats.Use horizontal or vertical formats.

Utilise fl oor stickers and print on robust Utilise fl oor stickers and print on robust

adhesive fi lm applied to the fl oor surface.adhesive fi lm applied to the fl oor surface.

3 3

READY TO TRANSFORM?

HEROES DÉCOR ELEMENTS

1. Make a note of the code numbers of the items you’d like in your club.

2. Visit lesmills.com/décor (contact your Les Mills agent if don’t already have

a username and password set up.)

3. Select and then download the fi le to your computer.

4. Discuss your exact requirements (size, specifi cation) with your printer and

re-size the image if necessary, before getting them printed for your space.

POSTERS WITH HERO IMAGE/HEADLINE/GENERIC LOGO

HORIZONTAL WITH HERO IMAGE/TAGLINE/GENERIC LOGO

DECOR HEROES P01 DECOR HEROES P03DECOR HEROES P02 DECOR HEROES P04


DECOR HEROES H08DECOR HEROES H07






POSTERS WITH HERO IMAGE/HEADLINE/PROGRAM LOGO

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VERTICAL WITH HERO IMAGE/HEADLINE/PROGRAM LOGO

VERTICAL WITH GENERIC HEADLINE/GENERIC LOGO

VERTICAL WITH HERO IMAGE/GENERIC LOGO

SQUARE WITH HERO IMAGE/GENERIC LOGO

VERTICAL WITH HERO IMAGE/GENERIC LOGODECOR HEROES V21

DECOR HEROES V30 DECOR HEROES V38


DECOR HEROES V22



DECOR HEROES V23



DECOR HEROES V17 DECOR HEROES V18 DECOR HEROES V19 DECOR HEROES V20


DECOR HEROES V26DECOR HEROES V25 DECOR HEROES V27

DECOR HEROES S01 DECOR HEROES S02 DECOR HEROES S03 DECOR HEROES S04


DECOR HEROES V24



HORIZONTAL WITH HERO IMAGE/HEADLINE/PROGRAM LOGO VERTICAL WITH HERO IMAGE/GENERIC LOGO

VERTICAL WITH HERO IMAGE/HEADLINE/GENERIC LOGO

HORIZONTAL WITH HERO IMAGE/HEADLINE/GENERIC LOGO







DECOR HEROES H21

DECOR HEROES V01

DECOR HEROES V05

DECOR HEROES V02

DECOR HEROES V06

DECOR HEROES V03

DECOR HEROES V07

DECOR HEROES V04

DECOR HEROES V08

DECOR HEROES V09

DECOR HEROES V13

DECOR HEROES V10

DECOR HEROES V14

DECOR HEROES V11

DECOR HEROES V15

DECOR HEROES V12

DECOR HEROES V16

3 7

SQUARE WITH HERO IMAGE/HEADLINE/GENERIC LOGO FLOOR STICKERS WITH GENERIC LOGO

SQUARE WITH HERO IMAGE/HEADLINE/GENERIC LOGO



DECOR HEROES S13 DECOR HEROES S14 DECOR HEROES S15 DECOR HEROES S16 DECOR HEROES F01 DECOR HEROES F02 DECOR HEROES F03



3 9

The ‘Benefi ts’ décor system gives clubs a slightly softer alternative to the bolder, more dynamic ‘Heroes’ system you’ve just seen.

Here, the focus is on combining fi tness with fun, connecting with fellow members and simply enjoying the overall fi tness experience.

Available in male or female-focused versions, each item is designed to heighten the in-club experience and encourage your members to do more, achieve more – and spend longer inside your club.

ADD A WHOLE NEW DIMENSION TO FITNESS. FUN.

B E N E F I T S D E C O R S Y S T E M

4 1

The entry experience:The entry experience: once again, what you do outside your club is just as important once again, what you do outside your club is just as important

as what you do inside. Because this is where your members’ (and potential members’) as what you do inside. Because this is where your members’ (and potential members’)

experience of your club fi rst begins.experience of your club fi rst begins.

Captivating exterior signage delivers an enticing snapshot of what your club has to offer. Captivating exterior signage delivers an enticing snapshot of what your club has to offer.

Better yet, it creates a clear point of difference from your competitor across the street.Better yet, it creates a clear point of difference from your competitor across the street.

EXTERIORSEXTERIORS


4 3

ENTRANCEENTRANCEThe journey begins:The journey begins: your member (or potential member) has taken their fi rst steps inside your club. your member (or potential member) has taken their fi rst steps inside your club.

So draw them further inside with inviting and inspiring imagery.So draw them further inside with inviting and inspiring imagery.

RECEPTIONRECEPTIONEnergise and inspire:Energise and inspire: here’s where members really start here’s where members really start

to experience your club’s energy. So inspire and reassure to experience your club’s energy. So inspire and reassure

them - and then drive them deeper inside your club with them - and then drive them deeper inside your club with

images and messages like these.images and messages like these.


4 5

GROUP FITNESS STUDIOGROUP FITNESS STUDIOSeal the deal:Seal the deal: your members’ workout is in full swing. Their focus will be on your instructor, but the crucial class start and end points are your members’ workout is in full swing. Their focus will be on your instructor, but the crucial class start and end points are

where you can not only psych them up for their workout, but also subtly reinforce the fun, social aspects of what they’re experiencing.where you can not only psych them up for their workout, but also subtly reinforce the fun, social aspects of what they’re experiencing.

RPM STUDIORPM STUDIODrive them to their endorphin high:Drive them to their endorphin high: imagine the music’s pumping, the instructor’s taking the entire class on the imagine the music’s pumping, the instructor’s taking the entire class on the

calorie-destroying ride of their lives… now imagine this imagery not just completing but enhancing this experience.calorie-destroying ride of their lives… now imagine this imagery not just completing but enhancing this experience.


4 7

CARDIOCARDIOThe deeper you dig, the higher the high:The deeper you dig, the higher the high: surrounded by bold and motivating imagery, surrounded by bold and motivating imagery,

inspires them to give it all they’ve got.inspires them to give it all they’ve got.

WEIGHTSWEIGHTSKeep those energy levels up:Keep those energy levels up: there mightn’t be there mightn’t be

instructors in this particular space. But who needs them instructors in this particular space. But who needs them

when there’s motivation and inspiration like this?when there’s motivation and inspiration like this?


4 9

LOCKER ROOMLOCKER ROOMTurn it up – then cool it down:Turn it up – then cool it down: with images like this, even the most functional locker room can with images like this, even the most functional locker room can

become a key part of the workout experience – and not just the dead zone at either end of itbecome a key part of the workout experience – and not just the dead zone at either end of it

CHOOSE FUN, EXCITING AND MOTIVATIONAL


5 1

POSTERS WITH FEMALE HERO IMAGE/HEADLINE/PROGRAM LOGO

POSTER WITH FEMALE HERO IMAGE/TAGLINE/GENERIC LOGO

DECOR BENEFITS P09 DECOR BENEFITS P11DECOR BENEFITS P10 DECOR BENEFITS P12






POSTERS WITH MALE HERO IMAGE/HEADLINE/PROGRAM LOGO


READY TO TRANSFORM?1. Make a note of the code numbers of the items you’d like in your club.

2. Visit lesmills.com/décor (contact your Les Mills agent if don’t already have

a username and password set up.)

3. Select and then download the fi le to your computer.

4. Discuss your exact requirements (size, specifi cation) with your printer and

re-size the image if necessary, before getting them printed for your space.

BENEFITS DÉCOR ELEMENTS

5 3



DECOR BENEFITS S01

DECOR BENEFITS S05

DECOR BENEFITS S03

DECOR BENEFITS S07

DECOR BENEFITS S02

DECOR BENEFITS S06

DECOR BENEFITS S04

DECOR BENEFITS S08

DECOR BENEFITS S09

DECOR BENEFITS S13

DECOR BENEFITS S11

DECOR BENEFITS S15

DECOR BENEFITS S10

DECOR BENEFITS S14

DECOR BENEFITS S12

DECOR BENEFITS S16

POSTERS WITH MALE HERO IMAGE/HEADLINE/PROGRAM LOGO

SQUARE WITH FEMALE HERO IMAGE/TAGLINE/GENERIC LOGO SQUARE WITH FEMALE HERO IMAGE/TAGLINE/PROGRAM LOGO

DECOR BENEFITS S17

DECOR BENEFITS S21

DECOR BENEFITS S19

DECOR BENEFITS S23

DECOR BENEFITS S18

DECOR BENEFITS S22

DECOR BENEFITS S20

DECOR BENEFITS S24

DECOR BENEFITS S25

DECOR BENEFITS S29

DECOR BENEFITS S27

DECOR BENEFITS S31

DECOR BENEFITS S26

DECOR BENEFITS S30

DECOR BENEFITS S28

DECOR BENEFITS S32DECOR BENEFITS S41 DECOR BENEFITS S43DECOR BENEFITS S42 DECOR BENEFITS S44

DECOR BENEFITS S33 DECOR BENEFITS S35DECOR BENEFITS S34 DECOR BENEFITS S36



SQUARE WITH MALE HERO IMAGE/HEADLINE/GENERIC LOGO

SQUARE WITH MALE HERO IMAGE/HEADLINE/GENERIC LOGO

SQUARE WITH GROUP IMAGE/HEADLINE/PROGRAM LOGO

SQUARE WITH GROUP IMAGE/HEADLINE/GENERIC LOGO


5 5

HORIZONTAL WITH GROUP IMAGE/HEADLINE/GENERIC LOGO

HORIZONTAL WITH GROUP IMAGE/HEADLINE/PROGRAM LOGO

DECOR BENEFITS H08DECOR BENEFITS H07








POSTER, SQUARE, HORIZONTAL FORMAT GENERIC HEADLINE/GENERIC LOGO


DECOR BENEFITS V17

DECOR BENEFITS S49

DECOR BENEFITS V19

DECOR BENEFITS S51

DECOR BENEFITS V18

DECOR BENEFITS S50

DECOR BENEFITS V20 DECOR BENEFITS V21

VERTICAL WITH GROUP IMAGE/GENERIC LOGO

VERTICAL WITH GROUP IMAGE/PROGRAM LOGO

DECOR BENEFITS V01

DECOR BENEFITS V05

DECOR BENEFITS V02

DECOR BENEFITS V06

DECOR BENEFITS V03

DECOR BENEFITS V07

DECOR BENEFITS V04

DECOR BENEFITS V08

DECOR BENEFITS V09

DECOR BENEFITS V13

DECOR BENEFITS V10

DECOR BENEFITS V14

DECOR BENEFITS V11

DECOR BENEFITS V15

DECOR BENEFITS V12

DECOR BENEFITS V16


5 7

PHILLIP MILLS - LES MILLS PHILLIP MILLS - LES MILLS Phillip is the driving force behind TRANSFORM and the founder of Les Mills – a company that aims to create life-

changing fi tness experiences every time, everywhere. Phillip is a passionate advocate of the power of great design in

health and fi tness clubs to transform their spaces into truly motivating destinations.

JON HARRISON - HARRISON & HARRISON JON HARRISON - HARRISON & HARRISON Jon Harrison is director of multi-discipline design consultancy Harrison + Harrison, based in Auckland, New Zealand.

The fi rm specializes in commercial interior design and special event design. The development of the décor elements

in the Heroes and Benefi ts décor systems was a collaborative effort between Jon Harrison (Harrison + Harrison) and

Auckland based designer Simon Coley. The computer generated renders were produced by Auckland based company,

One to One Hundred.

RUDY FABIANO - FABIANO DESIGNS RUDY FABIANO - FABIANO DESIGNS Rudy Fabiano, a registered Architect and Interior Designer, is president of Fabiano Designs, one of the USA’s leading

architects for fi tness, wellness centers, sports and recreational clubs, as well as Spa work. They have produced over

400 projects nationally in the last 20 years. Rudy can be reached at [email protected]

Rudy Fabiano contributed the Fabiano section of this book, on the choreographing a magical member experience.

Les Mills is the world’s largest provider of group exercise-to-music programs in health clubs Les Mills is the world’s largest provider of group exercise-to-music programs in health clubs

in over 75 countries around the world. Every week, over six million people participate in in over 75 countries around the world. Every week, over six million people participate in

LES MILLS™ programs, led by a tribe of over 70,000 instructors in more 13,000 clubs. LES MILLS™ programs, led by a tribe of over 70,000 instructors in more 13,000 clubs.

To fi nd out more about the Les Mills global fi tness phenomenon, visit To fi nd out more about the Les Mills global fi tness phenomenon, visit www.lesmills.comwww.lesmills.com

les mills aspirational decor guide

Education

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worlds largest

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