les secrets de la châsse #naj?d4 ejalachassewines.com/telechargement/brochure_2011.pdf · 2018. 1....
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The Story of a greatFrench Wine
Les Secrets de La Châsse
The La Châsse name is rooted deep in local history. During the 14th Century (1309 to 1378
to be precise) a succession of seven Pontifs resided in Avignon, close to the beautiful
village of Gigondas, home to Maison Gabriel Meffre – makers of La Châsse. It was a
time of conflict and discord when the French Kings had considerable influence over
the Papacy, something that was resented by other
rulers across Europe. Treasures of the Avignon
Pontifs were stored in a reliquary. This historic
chest is referred to in French as a “Châsse”, hence
the name La Châsse was chosen by Rhône Valley producer
Gabriel Meffre, as a tribute to the rich and unique history
of the region.
In 1936, “Maison Gabriel Meffre” was established in the heart of the Rhône Valley.
Over many years, the dedicated viticultural team and passionate winemakers excelled
at producing authentic and elegant wines from the Rhône Valley. In the early 1990’s,
Gabriel Meffre launched La Châsse. At that stage, the wines were AOC Côtes du Rhône
with the flagship “Réserve” soon becoming a leading French wine brand in international
markets, such as the UK, the Netherlands, Belgium and Denmark. In 2004, a range of
popular varietal Vin de Pays d’Oc wines were launched and since then the La Châsse
family has grown to include premium Rhône whites and reds.
La Châsse is instantly recognisable thanks to its unique bottle which proudly displays
the moulded crest bearing the Latin words “Solis Terraeque Vinum Fructus”, meaning
literally “the sun, the earth, the wine, the fruit”.
We are tremendously proud of our history and our wines, awarded many times in competitions and, best of all, enjoyed and treasured by wine drinkers throughout the world.
Our Story
The Secret of our Name
Our Story
The Secret of our Name
Treasures of the Avignon Pontifs were stored in a reliquary.
This historic chest is referred to in French as a “Châsse”, hence the name La Châsse.
A Quintessentially French wine
La Châsse represents all that is good about the land with the most illustrious tradition of fine winemaking.
What has made La Châsse a firm favourite with wine drinkers around the world is its consistently delicious, fruity and
elegant style – a modern wine with classic values. In case you are wondering, the name, La Châsse, refers to a chest used
to store the treasures of the Pontifs who lived in Avignon, on the banks of the River Rhône, during the 14th Century.
Côtes du Rhône
Réserve
Our Vineyards
Being a natural route between the Mediterranean Sea and northern
Europe, the Rhône river was used by Ancient Greeks and Romans
to transport wine. They also cultivated vines along its banks. In the
14th Century, the Avignon Popes were supplied with wines by local
producers. Wine growing continued to expand rapidly until the AOC
Côtes du Rhône was created in 1937.
With its long, hot and sunny growing season, tempered by the strong
mistral wind, the southern Rhône Valley is suited to growing red varietals such as Grenache,
Syrah, Carignan and Mourvèdre. Grenache and Syrah also make vibrant, fruity rosés and
Roussanne, Marsanne and Viognier fresh, dry whites. Soils in the vineyards are rich and
diverse thanks to the influence of the all-important River Rhône.
This exciting region benefits from some of the most perfect conditions
for wine growing in the World; probably the reason why wine
production began as long ago as 600 BC! The hilly landscape is a beautiful,
natural environment with the Mediterranean coast never far away. It offers a
tremendous variety of terroirs, so that over 30 different varietals can be successfully
grown. Winters are generally mild. Summers are reliably warm and dry, allowing the
grapes to achieve excellent ripeness.
La Châsse winemakers select the best possible varietals, including Chardonnay, Merlot
and Shiraz, that thrive in Languedoc vineyards and importantly are known by wine
drinkers everywhere.
The Secret of our Vineyards
Nothing is more important in winemaking than the vineyards. Southern France is known
for its boundless diversity with unique landscapes, climates and soils allowing us to
produce a wide range of wines of complexity and character.
Our WinesOur Wines
Côtes du Rhône RéserveSmooth and seductive. Ripe and fruity red with complex hints of spice and vanilla.
Côtes du Rhône Red Prestige or TraditionIntense and spicy. Full of blackberry and red fruit character, it is a lively wine.
Côtes du Rhône White Prestige or TraditionFresh and fruity.Full of citrus and exotic fruit aromas and flavours.
Côtes du Rhône Rosé Prestige or TraditionGorgeous pale pink. Floral and raspberry aromas, with a touch of spice on the palate.
Côtes du Rhône Winemaker’s Selection A limited cuvée wine. Specially selected for its rich black fruit flavours and oak complexity.
Chardonnay Blanc de BlancsFabulous bubbles.Floral aromas with notes of quince and almond and a long, toasty finish.
ChardonnayElegant and lively.With its lighter, fresher style, this is an expressive, fruity unoaked wine.
Chardonnay – ViognierHarmonious and soft. Ripe citrus and exotic fruit flavours for this fresh, vivid white.
MerlotSmooth and mellow. Redolent of plums and other stone fruits, with a fleshy, long finish.
Sauvignon - GrenacheEasy drinking and refreshing.Aromas of white flowers and exotic fruits, dry and crisp.
Shiraz Deliciously juicy.Red berries and violets on the nose. Nicely structured and brimming with fruit.
Shiraz-Grenache Rosé or Shiraz RoséBright and vibrant.Ripe, juicy redcurrant and raspberry aromas and flavours in a refreshing style.
Cabernet SauvignonDelicious and complex.Velvety smooth, with ripe red pepper flavours and a touch of spice.
Saint Chinian
MONTPELLIER
BÉZIERS
NARBONNE
PERPIGNAN
Corbières
Côtes du Roussillon Villages
Rivesaltes
Minervois
Coteaux du Languedoc
Picpoul de Pinet
Faugères
Banyuls
Côtes du Roussillon
LANGUEDOC
Côte-Rôtie
CondrieuChâteau Grillet
Saint Joseph
Crozes-Hermitage
Hermitage
VALENCE
Côtes du Rhône
Grignan les Adhémar
Rasteau
GigondasVacqueyras
Ventoux
Luberon
AVIGNON
Châteauneuf-du-Pape
RHÔNE VALLEY
Our VineyardsOur Vineyards
Côtes du Rhône BioOrganically grown grapes. Bright, concentrated red with finesse and a tasty finish.
Languedoc
Paris
Rhône Valley
Traditional ValuesA Global BrandLa Châsse, in all its different guises, is first and foremost a consistently delicious and
good value wine. Head Winemaker, Véronique Torcolacci, creates traditional wines adapted
to today’s consumer tastes in an approachable and enjoyable fruity, silky style. Across
the range, she manages to achieve exceptional consistency from vintage to vintage.
The classic, traditional packaging of La Châsse also helps explain its
success. The detail and finesse of the labels is enhanced by the unique
moulded bottle that features the crest or “blason” of La Châsse.
Our home in the picturesque Rhône Valley is
precious and we do everything possible to care for the
environment. For more than 20 years Maison Gabriel
Meffre has been committed to sustainable agriculture and
earth-friendly development policies.
In order to limit our overall carbon footprint
we strive to improve our efficiencies and have obtained
the following certification: BRC, ISO 9001, IFS & HACCP.
We have gradually expanded these environmental
practices and socially responsible policies – lighterweight
bottles, water conservation, paper recycling, efficient use
of all inputs and resources – which remain at the heart of
our overall agricultural and economic concerns.
Our Values
Traditional Values
The Secret of our Values
We are tremendously proud of our history, our wines and our home in the picturesque
Rhône Valley. It is precious and we do everything possible to care for the environment.
Worldwide Appeal
A Global Brand
The Secret of our Worldwide Appeal
La Châsse is a firm favourite with wine drinkers everywhere thanks to its consistently
delicious, fruity and elegant style – a modern wine with classic values.
w La Châsse is distributed in 36 different countries around the world
w More than 4 million bottles of La Châsse have been sold per year for the past decade
w The top 5 markets for the brand are UK, Netherlands, Denmark, Belgium and France
w La Châsse is the leading premium Rhône brand in the UK
Brand communications are dynamic and frequent, our website www.lachassewines.com
is a hub and reference point. Attractive POS and merchandising tools are available and
La Châsse has also successfully promoted itself through consumer competitions.
Chardonnay Viognier
Véronique Torcolacci is our modest, but hugely enthusiastic and talented Head Winemaker. She is responsible for the quality and
style of La Châsse and leads a team of equally devoted winemakers and viticulturalists. She loves the diversity and responsibility of her position, working hand in hand with the growers to create wines to
match the desires of customers around the world.
Food friendly French wines
Food & Wine Matching
Food friendly French wines What they say about La ChâsseWhat they say about La Châsse
The Secret of Food & Wine Matching
Focus on the wine’s structure – acidity, sweetness, body, tannins, alcohol – as well as its
flavours. The weight or intensity of a wine is especially important – lighter wines with lighter
foods and more full-bodied wines with more substantial and flavourful foods.
Our CustomersThe Secret Shared by our Customers
They love the quintessentially French character of La Châsse, especially the unique,
moulded crest bearing the Latin words “Solis Terraeque Vinum Fructus”, meaning “the
sun, the earth, the wine, the fruit”.
Arguably the relationship between wine and food is closer in France than anywhere else.
We enjoy savouring the balance and flavours of our cuisine. A perfect wine pairing really
enhances the experience of dining at home or in a restaurant.
The broad La Châsse range offers a wine to match with just about any type
of food - from Mediterranean to spicy Asian food, or more traditional cuisine.
Our website has many suggestions and a variety of delicious recipe ideas thanks
to our partnerships with local chefs and culinary experts.
A perfect wine pairing really enhances the experience of dining
“Reliable quality – a wine you are pleased to share with friends!”
“I have purchased and recommended La Châsse wines for many years”
“Love the taste – savouring the moment – a treat!”
“A delicious wine that can always be relied on”
“Love the embossed bottle ... reliable and established”
La Châsse is a proven favourite with wine lovers. Market research over the years consistently
backs this up. Comments from a La Châsse consumer survey:
94%86%
said “La Châsse is a wine I would buy again.”
said “La Châsse is a wine I would recommend to my friends.”
Decanter Awards
Shiraz Silver Medal
Côtes du Rhône Red Bronze Medal
International Wine Challenge
Côtes du Rhône Villages Plan de Dieu Silver Medal
Côtes du Rhône White Silver Medal
La Châsse Shiraz-GrenacheBronze Medal
International Wine & Spirits Competition
Côtes du Rhône Red RéserveSilver Medal, Best In Class
La Châsse Blason d’Or Costières de Nîmes RedSilver Medal, Best In Class
La Châsse Syrah RoséBronze Medal
La Châsse Sauvignon-Grenache Bronze Medal
Top 100 Vin De Pays Awards
Chardonnay Viognier Gold Medal
Shiraz Grenache Gold Medal
Winning AwardsThe Secret of Winning awards
Nothing more than making the best wines we can. Our winemakers strive to create
a range of Rhône Valley and varietal wines in a fruity and silky style, for enjoyable
and relaxed drinking.
DISCOVER LES SECRETS DE LA CHÂSSE FOR
YOURSELF AT ALL MAJOR WINE SHOWS:
France Under One Roof, LIWF, VINEXPO, PROWEIN,
VINISUD, VINEXPO HONG KONG, BOSTON WINE EXPO, plus local and trade wine shows
all around the World
You are always welcome to visit us in Gigondas!
The Guardian:
“A marvelously solid, textured
wine of great class and
sensory impact…
I never imagined I’d enjoy
this brand so much”
Daily Telegraph:
“Hard to imagine how there
can be so much fruit in the
one bottle, but this truly packs it in”
Western Mail:
“A brilliantly expressive
wine, versatile performer
with a wide range foods”
Decanter:
“Brilliantly fresh, authentic
and great value”
BBC Olive Magazine:
“La Châsse is a name to rely on, one
that produces consistently delicious
wines at remarkably low prices”
Our SuccessOur Success
Merlot
www.lachassewines.comCONTACT US
E-mail: [email protected]
Tel: +33 (0)4 90 12 32 53
Fax: +33 (0)4 90 12 32 59
Maison Gabriel Meffre, Le Village, 84 190 Gigondas – France