less is more: digital with a lean team - jiajia fei, director of digital, jewish museum, nyc
TRANSCRIPT
Less is More: Digital with a Lean Team
Less is More: Digital with a Lean Team
JiaJia FeiDirector of DigitalThe Jewish MuseumNew York, USA
Museum Job Titles
Then:
CuratorConservatorEducatorDirector of Marketing
Museum Job Titles
Then:
CuratorConservatorEducatorDirector of Marketing
Now:
Digital CuratorDigital ConservatorEducator, Online LearningDirector of Digital
Museum Job Titles
Then:
Create Publish
The internet today:
Create Share
74% of internet users in the United States are on social media sites.
1 Facebook 1.7 billion2 China 1.3 billion3 India 1.2 billion4 WhatsApp 800 million5 WeChat 800 million6 Linkedin 380 million7 Instagram 400 million8 United States 320 million9 Twitter 300 million10 Snapchat 100 million
World Population
1 Facebook 1.7 billion2 China 1.3 billion3 India 1.2 billion4 WhatsApp 800 million5 WeChat 800 million6 Linkedin 380 million7 Instagram 400 million8 United States 320 million9 Twitter 300 million10 Snapchat 100 million
World Population
Mobile
Email Marketing
Blog Video
Social Media
Digital Staff at the GuggenheimWebsite
DAM SEO/SEM
Digital Staff at the Jewish Museum
Digital Staff at the Jewish Museum
Digital Staff at the Jewish Museum
Digital Staff at the Jewish Museum
Website/Blog/Mobile/Video/Social/Email/DAM/SEO/SEM
We are a 9 month old startup inside a112 year old institution.
Less is more!
You donʼt have to do it all.
Mobile Apps
Social Media Sites
Digital Inventory: BeforeWebsites/Microsites
Streaming Audio
Social Media Sites
Digital Inventory: AfterWebsite + Blog
Who needs microsites?
TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 1
TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 2
You donʼt have to be onevery social media platform.
Shop
Education
Main Channels
Membership Young Patrons
Shop
Education
Main Channels
Membership Young Patrons
Focus on just a few things, but do them well.
Mobile Apps
Audio
Mobile Apps
Audio
Streaming Audio
Audio
Audio Tours +Podcasts +Sound Art =
Streaming Audio
Audio
Audio Tours +Podcasts +Sound Art =
10,000+ playsin 6 months
Streaming Audio
Social
Social
InstaMeets + Collaborations +Content Strategy =
Social
InstaMeets + Collaborations +Content Strategy =
+300% followersin 9 months
Video
No budget?
Video
Facebook LivePeriscopeNo budget?
Measure, track, and report.
Time
Audi
ence
Demonstrate Growth
Sharing
Valu
eThe “Like” Economy
Internally educate and invest in the learning feedback loop.
Digital Knowledge
Curatorial Education Development IT
We often think the internet enables you to do new things.
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done.
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time…
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps.
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps.
- Ev Williams, CEO of Twitter
Go shopping… AmazonOrder a car… UberOrder food… SeamlessCall a friend… SkypeGo on a date… TinderRead a book… Kindle Watch a movie… NetflixListen to music… SpotifyLooking at art... ?
Second Life
Google Glass
QR Codes
Apps
If technology is the answer, then what was the question?