less-water bev · 2017. 11. 24. · eco/13/630314 less-water bev.tech. lwbt d6.16 public events...

ECO/13/630314 LESS-WATER BEV.TECH.

CIP Eco-innovation

First application and market replication projects

Call Identifier: CIP-EIP-Eco-Innovation-2013

Less-Water Bev.Tech Contract ECO/13/630314

Public events participation Deliverable D.16 – WP6

Reporting Date

30/09/2017

Project Coordinator: A DUE DI SQUERI DONATO & C. S.p.A.

Project Partners: University of Bologna; Cvar Ltd.

Project website: www.lesswaterbevtech.com

DISSEMINATION LEVEL

PU Public

PP Restricted to other programme participants (including the Commission Services)

RE Restricted to a group specified by the consortium (including the Commission Services)

CO Confidential, only for members of the consortium (including the Commission Services)

http://www.lesswaterbevtech.com/


www.lesswaterbevtech.com

LWBT D6.16 Public events participation.doc p. 2 of 23

Description of the Deliverable n. 16 of Work Package 6.

This deliverable, included in the Annex I of the Grant Agreement for the Project Less-Water

Bev. Tech (ECO/13/630314), regards the Task 6.7. “Participation to exhibitions and public

events”. It reports all those events in which the partners met commercial actors and potential

clients. Also cooperation in institutional events were performed to facilitate the project

exposure to governmental institutions (see Deliverable D6.7)

Deliverable

N°

Deliverable

name

Type of

deliverable

Quantification

(min.) Language(s)

Accessibility

of deliverable

Month of

completion

D6.16 Public events

participation

Public

events 3 EN PU 36

A DUE took part in several public events, among which the major sector exhibitions and trade

fairs, to meet partners and potential clients, showing the research project development, with a

big emphasis on the technical features and the outputs of the new innovative water treatment

system. Hereinafter, a list of public events participated in:

# Event Date Location Weblink

1 Djazagro 2015 20-23/04/2015 Algiers,

Algeria

www.djazagro.com

2 Fispal 2015 23-26/06/2015 Sao Paulo,

Brazil

www.fispaltecnologia.com.br/en/home.html

3

Gulfood

Manufacturing

2015

27-29/10/2015 Dubai, UAE

www.gulfoodmanufacturing.com

4 Brau 2015 10-12/11/2015 Nuremberg,

Germany

www.braubeviale.de/en

5 Djazagro 2016 18-21/04/ 2016 Algiers,

Algeria

www.djazagro.com

6 Expopack 2016 17-20/05/2016 Mexico City,

Mexico

www.expopack.com.mx

7 Iran Food & Bev

Tec 2016 30/05- 02/06 /2016 Teheran, Iran

www.iran-foodbevtec.com

8 Job day University

of Parma 07/10/2016 Parma, Italy

www.unipr.it/comunicazione/ufficio-

stampa/eventi-archivio/job-day

9

Gulfood

Manufacturing

2016

07-9 /11/2016 Dubai, UAE

www.gulfoodmanufacturing.com

10 Drinktec 2017 11-15/09/2017 Munich,

Germany

www.drinktec.com

In addition, A DUE will participate to Gulfood Manufacturing 2017 fair (Dubai, UAE, from

31 October to 2nd November 2017 and has already planned to attend the following

exhibitions in 2018: Djazagro, 9-12 April 2018, Algiers; Iran Food & Bev Tec, 24-27 June

2018, Tehran; Gulfood Manufacturing 2018 - dates to come to, Dubai, UAE).


http://www.djazagro.com/

http://www.fispaltecnologia.com.br/en/home.html

http://www.gulfoodmanufacturing.com/

http://www.braubeviale.de/en

http://www.djazagro.com/

http://www.expopack.com.mx/

http://www.iran-foodbevtec.com/

http://www.unipr.it/comunicazione/ufficio-stampa/eventi-archivio/job-day

http://www.unipr.it/comunicazione/ufficio-stampa/eventi-archivio/job-day

http://www.gulfoodmanufacturing.com/

http://www.drinktec.com/




Appropriate pre-Exhibition promotional campaigns, including e-newsletter (mass mailing

reaching up to 5,000 contacts, where the project was introduced as one of the technological

innovations presented at the fairs themselves), presence on exhibition websites, advertisement

on trade magazines (paper and/or web), and on industry web portals in the field of food and

beverage preparation plants, read by the specialized operators, has been organized in order to

deliver information and maximize the visits of customers during these exhibitions. Also the

project website and the company website (www.adue.it), the signature at the foot of e-mails

sent by all A DUE S.p.A. employees outside, LinkedIn posts from A DUE LinkedIn account

provide evidence and advertised the participation to trade fairs. In the various fairs, the Less-

Water Bev.Tech project has been included in the online catalog (where available).

Dedicated promotional material in various languages has been specifically designed to be

shown and distributed during direct these exhibitions, but also during visits to customers,

public events, workshops, etc.

The informational/promotional material provided covered the technical aspects (applied

technologies and achieved results), as well as the economic benefits (investment and running

costs, pay-back periods) and environmental performances: catalogues and brochures, panels,

stickers, flyers, roll-up, layouts, schemes, technical presentations a video specially designed

to make the new technology more easily understandable, gadgets customized with the project

logo/name (pens, pencils, block-notes, 250 ml water bottles with dedicated neck label, usb

keys that were distributed after uploading the main info about the project and, once available,

the Layman's report and project video).

FAIRS in EUROPE: BRAU BEVIALE 2015 and DRINKTEC 2017

Brau Beviale 2015

Brau Beviale 2015 opened its doors from 10th

to 12nd

November 2015. More than 1,050

exhibitors showed their innovative solutions along the beverages production process chain:

high-quality raw materials and products, high-performance technologies, efficient logistics

solutions. Brau Beviale is the capital goods exhibition for the whole beverage production

process chain (beer, water, non-alcoholic drinks, spirits, wine, sparkling wine and liquid dairy

products). Brau 2015 data:


http://www.adue.it/




A DUE participated in the exhibition with its 22 sqm own stand ( Stand 7-511, Hall 7),

inviting (through a dedicated newsletter) the potential stakeholders ” to hear about our latest

innovations in beverage processing technology”: the new system to process juices containing

ORANGE SACS or FRUIT PIECES, allowing to preserve product organoleptic and

nutritional properties; our experience in the field of NON ALCOHOLIC BEER processing,

intended to prevent malt concentrate fermentation, oxidation and sediment formation in the

final product; “the advanced research project called NIAGARA (link to the project website),

co-funded by the European Union, aimed at reducing water consumption in the beverage

industry”.

The decision to attend this fair was that this is a benchmark for brewers, many of which are

expanding their business to the production of juices and non-alcoholic beer. Beer preparation,

although different from that of soft drinks, also requires high water volumes, therefore beer

producers are potential users of the new water treatment and recovery technology.





Drinktec 2017

The Drinktec fair held in Munich (Germany) from 11th to 16th September 2017

(www.drinktec.com) is the world's leading reference event for the beverage industry and

related technologies. In particular DrinkTec 2017 has chalked up the best result in its 66-year

history, with 1749 exhibitors from 80 countries, presenting their innovative products and

services for the beverage and liquid food industry and over 76,000 visitors from more than

180 countries who travelled to Munich to learn about the industry’s latest innovations and

trends, interested mainly in machinery and equipment, i.e. production.

Taking part to this fair was meant as a strategic tool, since it allows commercial relations with

international multinationals (Coca Cola, Pepsi Cola, Danone, Nestlè, etc.) and bottling line

manufacturers (OEMs).

A Due was present at the fair with its own 144 sqm stand in Hall A6, stand 321, with the

"Water Innovation corner" fully dedicated to the Less-water bev tech project.


http://www.drinktec.com/




In the "Water Innovation corner" were displayed 4 fiberglass vessels containing osmosis and

filtration cartridges for water treatment and recovery and the new SCADA (Supervisory

Control And Data Acquisition) for the automation and control of the industrial processes. To

assure a best visualization of the SCADA performances illustrated by A DUE technician on

the booth, a working station has been set up with a LED 32-inch Touch Screen Monitor, Full

HD, and 1 Personal Computer with Intel Core I7-4790 Processor, connected to 2 Led 27-inch

Monitor, Full HD.

A 65-inch monitor showed the video https://www.youtube.com/watch?v=juDzEUV3710,

specifically thought and created to make NIAGARA project easier to understand; the Less

Tech Bev Tech working station with table, chairs and a PC containing project video and the

project related documentation, was used by A DUE technician to better explain the projects

output to all the interested stakeholders.

There was also a fridge, decorated with promotional images of the project, containing the 250

ml bottles of water with the project neck label, that have been distributed to all visitors,

together with the other project gadgets.

The project video, and other company videos specifically made for the exhibition and for the

celebration of A DUE 50 years in business, were displayed for all the duration of the

exhibition on four 65-inch monitors put on the stand walls, and two 45-inch monitors put on

the walls of the meeting rooms.

The fair was attended not only by A DUE's sales staff, but by all the technical staff

(mechanical engineering office, automation office, field and aftersales department) organized

so as to constantly ensure the presence of technical staff able to explain to customers and

agents A DUE technology, including the Less-water Bev Tech project, in all its aspects (from

the mechanical/hydraulic/chemical-physical principles to process software, proper

installation, monitoring and after-sale servicing of the new water treatment system).


https://www.youtube.com/watch?v=juDzEUV3710




The same technical staff also took advantage of the participation in the fair, to see the latest

innovations of the technology presented, and participate in the trade shows offered at the fair

(in particular the VDNMA waterSymposium @ drinktec on the rational use of water in

beverage preparation processes ).

The excellent position of the booth and the massive promotional campaign that preceded the

trade fair led to over 370 contacts in the 5 days of the fair, many of which were potentially

interested in the Niagara project.

The stakeholders and potential clients, coming from 5 continents were invited to the fair

through a dedicated newsletter addressed to more of 5000 qualified contacts (bottlers, OEMs,

agents) in the Food & Beverage sector.





The participation to the exhibition was announced also on the company and project website,

and advertised on trade magazines (paper and/or web) and on internet specialised portals

(www.tecnalimentaria.it, beverfood.com) and through a dedicated advertisements and

technical editorial focusing on the project in specialised magazines (TecnAlimentaria, chosen

to spread the new technology on the European markets, AMEFT: ASIA & Middle East

FOOD TRADE Journal for the MENA markets; BEBIDAS for Mexico and Latin America).

The project was promoted also on the exhibition website, in the PRODUCT GROUPS page

http://exhibitors.drinktec.com/en/exhibitor-

details/exhibitors/exhibitors/ID/623630/action/detail/controller/Exhibitors/#tab_2 and in the

PRODUCT DESCRIPTION & SOLUTIONS DIRECTORY:


http://www.tecnalimentaria.it/

http://exhibitors.drinktec.com/en/exhibitor-details/exhibitors/exhibitors/ID/623630/action/detail/controller/Exhibitors/#tab_2

http://exhibitors.drinktec.com/en/exhibitor-details/exhibitors/exhibitors/ID/623630/action/detail/controller/Exhibitors/#tab_2




In addition to the web portal all this information has also been disclosed through the dedicated

app downloadable for free:

The project was also included, in the Innovation

Guide available on the Drinktec app, this was an

effective way to promote the innovations strength

of the project: when a registered visitor who has the

app entered the hall in which A DUE booth was

located, details about the project innovation were

sent to his/her mobile device.





The fair also allowed to give maximum visibility to two project presentations that took place

during the fair itself:

the Clustering event “Innovative Water Saving Solutions” (see Deliverables D6.17) which

took successfully place on the 11st September in the fair A 51 conference room, with the

presentations of Mr. Solon Mias (the EASME representative,) of 5 EU funded relevant

projects dealing with water issues, and of an Italian company dealing with filtration

system technologies for water treatment;

the technical paper about the project, entitled “Wastewater closed-loop recovery and

purification solution to decrease the water footprint of the Food & Beverage industry”,

presented on September 14th, 2017 by Guido Marossa, Process technologies Senior

Engineer at A DUE SPA at the VDMA water-technology@drinktec Symposium, a lecture

and discussion event on the topic of water, which was part of the official program of the

fair (see Deliverable D 6.7).

Photo and video Gallery of the exhibition available here: http://www.adue.it/grande-successo-

di-easy-tech-le-soluzioni-4-0-per-il-beverage-processing-in-anteprima-al-drinktec-2017/


http://www.adue.it/grande-successo-di-easy-tech-le-soluzioni-4-0-per-il-beverage-processing-in-anteprima-al-drinktec-2017/

http://www.adue.it/grande-successo-di-easy-tech-le-soluzioni-4-0-per-il-beverage-processing-in-anteprima-al-drinktec-2017/




Fairs in the MENA area: DJAZAGRO 2015 & 2016; GULFOOD MANUFACTURING

2015 & 2016, IRAN FOOD & BEV TECH 2016

Djazagro 2015& 2016

DJAZAGRO (Algiers-Algeria) is the most important event dedicated to the food industry in

Northwest Africa and represents a reference point for all professionals in the areas of

processing, storage and packaging of foodstuffs. In Algeria, the agro-food industry accounts

for 40% of total industrial production. The country is the wrist of the evolutionary trends of

the global market in the enlarged Mediterranean area, depending on the socio-economic

transformations that affect the needs of consumers in the agro-food sector. Therefore, this fair

is an opportunity to spread technology to Algerian customers (A DUE SPA already has a

market in Algeria, but has to guard it and keep up the local competitors and other European

companies, retaining existing customers and confirming its active presence on market), but

also on expanding neighboring markets such as Morocco, Tunisia, etc.

As an evidence of the company commitment in this area, at the end of 2015, A DUE opened a

Service Office for the Maghreb and Egypt area based in Casablanca, which provides on-site

technical assistance on installed plants. The experienced commercial-technical manager, Mr.

Mahfoud Ahmed, with both Moroccan and Italian nationality, visits customers and plants,

coordinates the required operations and new installations and provides the technical support

needed to develop new projects.

A DUE took part to Djazagro Fair 2015 (20-23 April 2015) with its own 15 sq.m. booth

(1A024, Hall A) and to Djazagro 2016 (18-21 April 2016) with its own 12 sq.m. booth

(1A012, Hall 1), where Project logo, promotional panels and flyers were clearly visible.





DJAZAGRO 2015 DJAZAGRO 2016

The potential stakeholders coming from Algeria, Tunisia, Morocco were invited to the

exhibition through a dedicated newsletter where the project was described a one of the latest

innovation in the Beverage processing field; the newsletter included a link to the project

website www.lesswaterbevtech.com.





GULFOOD MANUFACTURING 2015 & 2016

GULFOOD MANUFACTURING (Dubai - UAE) is the most important sectorial exhibition

in the MENA area. Some figures regarding the 2016 edition: 1,500 exhibitors (+ 40% increase

over the first edition) coming from 58 countries, with 80,000 m² of exhibition surface, 48

official country pavilions 32,000 visitors from 58 countries (+11% up on 2015), looking for

latest industry innovations and new food manufacturing technology to optimise production

and increase product yield .

These figures show that this market is growing fast and becoming strategic for all the MENA

region. According to a Report released in 2016, the GCC (Gulf Cooperation Council) food

import bill will double over the next few years to a value of US $53.1 billion, making it vital





in terms of food security and economic diversification that the region establishes a broader,

more sophisticated and sustainable food manufacturing base across the GCC food sector.

Furthermore, the Dubai Industrial Strategy launched by the Vice President and Prime Minister

of the UAE and the Ruler of Dubai, is a multi-faceted policy that aims to elevate Dubai into a

global platform for knowledge-based, sustainable and innovation-focused businesses.

A DUE was present at Gulfood Manufacturing Exibition in 2015 (from 27th to 29th October)

with its own 40 sqm stand (Stand C1-34, Hall 1), and in 2016 (from 7th to 9th November)

with its own 30 sqm stand (ZABEEL HALL - STAND N. Z2-E97), where Project logo,

promotional panels and flyers were clearly visible.

GULFOOD MANUFACTURING 2015

During the 2016 edition A DUE launched the NIAGARA DAY on November 7th

2016, by

organizing on its booth some multiple dedicated workshops (see Deliverable D6.15) starting

to show and discuss with the major stakeholders of the MENA region the latest results of the

project.

The stakeholders and potential clients, coming from the main countries of MENA region

(among which UAE, Kuwait, Oman, Qatar, Sudan, Bahrein, Saudi Arabia, Iran, Iraq, Jordan,

Lebanon, Turkey, Yemen, etc.) were invited to the fair and to the workshops through a

dedicated newsletter.

The project was promoted also on the exhibition website and through a dedicated

advertisement on a technical editorial in a specialised magazine (Italian Food & beverage

Technology - http://www.chiriottieditori.it/it/italian-food-beverage-technology.html) shared

during the exhibition.


http://www.chiriottieditori.it/it/italian-food-beverage-technology.html




GULFOOD MANUFACTURING 2016





IRAN FOOD + BEV TEC 2016

IRAN FOOD + BEV TEC is an international fair that reached in 2016 its 23rd edition. It is

the benchmark in Iran for Food, Beverage & Packaging technologies; in 2016, it saw more

than 40,000 visitors who could discuss their business with 633 exhibitors (+ 71% over 2015)

from 37 countries. Participating this fair, as well as enhancing corporate visibility, helped

consolidating relationships with existing customers and meeting new ones, also with a view to

exploiting opportunities that should be generated by the end of the embargo.

A DUE participated in the 2016 edition in Teheran (30 May - 02 June 2016), with its own 22

sq. m. booth (Hall 38 - Stand 38.3.04) where Project logo, promotional panels and flyers were

clearly visible.

IRAN FOOD & BEV TEC 2016





FAIRS outside EU and MENA: FISPAL 2015 and EXPOPACK MESSICO 2016

FISPAL TECNOLOGIA 2015

FISPAL TECHNOLOGY is an international, comprehensive, process, packaging and logistics

fair for the Food & Beverage industries. The 2015 exhibition has attracted more than 52,000

professionals from industry, purchasing, engineering and complementary industries from

every region of Brazil and from more than 30 different countries. The fair, being one of the

largest events in South America, was a concrete opportunity to present the new technology to

the industry's largest buyers.

A DUE joined to the 2015 edition (Sao Paulo, from 23th to 26th June), hosted on the

Brazilian company E2PS http://e2ps.com.br/company.php, hanging 2 posters specially made

in Portuguese (one on the Niagara project, one on pasteurization technology); the same format

was used to create a 10x21 cm flyer distributed along with the other promotional material of

the project. Below, the text of the newsletter that sent you to the trade show in Brazil,

Argentina, Chile, Paraguay, Peru, Uruguay.


http://e2ps.com.br/company.php




EXPO PACK MESSICO 2016

EXPO PACK MESSICO is internationally recognized as the most important fair of Latin

America, as far as process technologies, food packaging, beverage, pharmaceutical and

cosmetic packaging are concerned. The 2016 edition saw 1,000 exhibiting companies

representing 20 countries, in an exhibition area of 19,300 square meters net, more than 20,000

professional buyers from Mexico and Latin America (particularly Guatemala, Costa Rica and

Colombia).

A DUE participated to the 2016 edition (from 17th to 20th May), being present on the stand

of its EUROTECSA representative (booth 2404, 135 sq. m.), along with other EUROTECSA

Commercial Partners, using a "Participation Package" including A DUE logo prominently

displayed on stand, area to display machinery, brochures and manuals, allocated screen time

on stand television monitors, area to receive guests and hold meetings, as well as assistance

an meals during the exhibition.

Booth 2404 was well located in the Food and Beverage pavilion, in-between two principal

entry points and granted a great visibility for A DUE, which also took advantage of the large

network of local contacts of its representative, for a wider spread of its technological

innovations, including Niagara project (as indicated in the English and Spanish invitation

newsletters which were sent, respectively, to qualified contacts in Brazil, Haiti, USA,

Trinidad & Tobago and Argentina, Chile, Bolivia, Colombia, Costa Rica, Ecuador,

Guatemala, Mexico, Nicaragua, Peru, Dominican Republic, Uruguay and Venezuela).





FISPAL 2015 EXPOPACK 2016





Other PUBLIC EVENTS

On 7th

of October 2016, A DUE took part to JOB DAY 2016, a work orientation event

organised by the Parma University for its students during which Eng. Gian Paolo Pescini from

A DUE met several students from various degree courses introducing them to the Less-Water

Bev.Tech project.





A DUE participation in this event, as well as the presentation of the project to high school

students in Parma, is a confirmation of the project team's commitment to raising awareness

among young generations on the issues of water saving and environmental sustainability.

This publication has been produced with the assistance of the European Union. The contents

of this publication are the sole responsibility of the partners project and can in no way be

taken to reflect the views of the European Union.


less-water bev · 2017. 11. 24. · eco/13/630314 less-water bev.tech. lwbt d6.16 public events...

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