lesson 1.1 genesis of sem copyright © 2014 by sports career consulting, llc
TRANSCRIPT
Lesson 1.1
Genesis of SEM
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
What is SEM?
Sports and Entertainment Marketing
Acronym for:
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
Forms of sports marketing started as early as 1858 (first known athletic event to charge admission took place at a baseball game)
Entertainment as we know it today (movies, radio, television, music) exploded from 1900 on, and as technology improved, so did the products being offered
The Evolution of SEM
Copyright © 2014 by Sports Career Consulting, LLC
SEM is a relatively new concept
Lesson 1.1
History of SEM
The 1900’s also brought the advent of carnivals, amusement parks, and theme parks which evolved from (but did not completely replace) fairs, circuses and festivals
The Evolution of SEM
Copyright © 2014 by Sports Career Consulting, LLC
SEM is a relatively new concept
Lesson 1.1
History of SEM
Evolved as fan support grew with willingness to spend discretionary income on sports
Emergence of radio and television increase exposure to sports.
The Evolution of SEM
Copyright © 2014 by Sports Career Consulting, LLC
Many events influenced growth
Lesson 1.1
History of SEM
Corporations began to see the benefit with sports affiliations, resulting in a sponsorship boom
Celebrity endorsements and naming rights deals became common industry practice
Advancement of technologies making it easier to consume sports and entertainment while more sports and entertainment properties are introduced
The Evolution of SEM
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
Industry Size & Scope
Copyright © 2014 by Sports Career Consulting, LLC
The sports business industry is one of the largest and fastest growing industries in the United States
Research conducted in 2014 by Plunkett Research estimates the overall size of the entire sports industry in the U.S. is around $485 billion(global, the sports industry is estimated to be around $1.5 trillion)
Lesson 1.1
History of SEM
Industry Size & Scope
How does the sports industry
stack up against other industries?
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
Copyright © 2014 by Sports Career Consulting, LLC
Source: Plunkett's Sports Industry Almanac Overall Spending (In Billions)
2014 Sports Industry Revenue Streams
0 5 10 15 20 25 30 35 40 60 80
“Big 4” U.S. sports leagues
Racetracks, sports teams & other spectator sports
Fitness and recreation
NCAA sports
Sports goods equipment (retailers)
NASCAR
Lesson 1.1
History of SEM
Industry Size & Scope
Copyright © 2014 by Sports Career Consulting, LLC
Entertainment industry extends from movies, television and radio, to theatre, home entertainment, amusement/theme parks, gaming and much more
Consumers have shown an insatiable appetite for entertainment resulting in an industry boom
Lesson 1.1
History of SEM
There are 9,566 FM radio stations in the United States
Over 1.4 billion movie tickets are sold each year in U.S. theaters
Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.12 trillion in 2012 (up from only about $891.5 billion in 2008) and will grow to $1.416 trillion in 2014
Broadly measured, the entertainment and media industry spans multiple sectors
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
Of the 50 billion+ downloads sold in the history of the iTunes store, 15 of the 25 most downloaded apps ever are games
Broadly measured, the entertainment and media industry spans multiple sectors
Copyright © 2014 by Sports Career Consulting, LLC
Lesson 1.1
History of SEM
Copyright © 2014 by Sports Career Consulting, LLC
Source: U.S. Census Overall Revenue (In Billions)
Entertainment Industry Revenue Streams
0 10 20 30 40 50 60 70 80 90
Film/theatrical/DVD
Electronic gaming
Music industry
Amusement/theme park
Theatrical productions
TV broadcast and cable