Unit 5

Cultural Globalization( 文化全球化 )

Lesson 7

Different definitions of ‘culture’

• Some think that it refers to the customs ( 習俗 ) and lifestyles ( 生活方式 ) of a particular social group.

• E.g. Different places have different dining culture.

Different definitions of ‘culture’

• Some think that culture refers to spiritual wealth ( 精神上的財富 ) that is created by people, such as literature ( 文學 ), art ( 藝術 ) and science ( 科學 ).

Cultural Globalization

• Cultural globalization can be approached from different angles.

E.g. 1) The popularisation ( 普及 ) of cultural property ( 文化財產 ) Involves the global distribution of cultural products such as fictions,

films and songs. 2) The popularisation of cultural attitudes ( 文化態度 ) Involves the spread of such ideas as democracy ( 民主 ), human right

s and striving for efficiency ( 對效率的追求 ).

• Unit 5 explores the popularisation of cultural attitudes.

Task 1 – The globalization of McDonald’s

• McDonald’s can be found on six continents ( 洲 ), with over 30,000 restaurants worldwide.

• It continues to expand its territory by opening 1,850 new restaurants every year.

The global development of McDonald’s

• In 1955, McDonald’s Corporation was founded by Ray Kroc.

• In 1967, McDonald’s opened a restaurant which is the first branch outside America in Canada.

• In 1975, Hong Kong’s first McDonald’s opened on Paterson Street, Causeway Bay ( 銅鑼灣百德新街 ).

Franchises ( 特許經營 )

• Apart from opening branches in different parts of the world, McDonald’s also offers franchises to allow local people to invest in and open their own McDonald’s branches.

McDonald’s in the world

Sweden

Italy (Venice)

Pakistan

Russia

Taiwan

Korea

Japan

Thailand

Singapore

China

Next lesson

• Take a look at Task 1 (p.42-44)