lesson 7 e-innovation. what is a small business entrepreneur? entrepreneur n. a right brained...
TRANSCRIPT
Lesson 7
E-INNOVATION
What is a Small Business Entrepreneur?
Entrepreneur n. a right brained business man or woman of positive disposition who
attempts to make profit from opportunities
by risk, initiative and guidance from 2-small-business.com
SESSION OBJECTIVES
INNOVATION PRIORITIES STRATEGIC FOCUS NPD MANAGEMENT MANAGING COMPLEX INNOVATION BUYER ADOPTION BEHAVIOUR
FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX
FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS
FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX
MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC
CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS
NEXT GENERATION MOBILE TELEPHONES
MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED
FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS
KEY SUCCESS FACTORS:– PRODUCT SUPERIORITY
– ECONOMIC VALUE
– TECHNOLOGICAL CAPABILITY
– FAMILIARITY TO FIRMS
– MARKET OPPORTUNITY
– COMPETITIVE SITUATION
– WELL DEFINED OPPORTUNITY
– WELL DEFINED PROJECT
FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS
COMPLEX INNOVATION
PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE
DIVERSITY OF TECHNOLOGY INVOLVED BOWONDER AND MIYAKE JAPANESE MODEL OF:
– CLEAR PURPOSE OF TECHNOLOGIES– INTERFIRM COLLABORATION– MULTIPLE TECHNOLOGIES TO AVOID SINGLE
TECHNOLOGY RELIANCE– CONCURRENT ENGINEERING– ORGANISATION LEARNING– CONTINUOS TECHNOLOGICAL INNOVATION
ADOPTION
ROGERS MODEL OF DIFFERENT BEHAVIOURS:– INNOVATORS– EARLY ADOPTERS– EARLY MAJORITY– LATE MAJORITY– LAGGARDS
MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS
NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS
FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL
FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY
NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES)
EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES)
LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE
LAGGARDS USUALLY MOTIVATED BY PRICE
Reasons to join 2-small business .com
To get FREE marketing content To become a small business
entrepreneur To get these benefits To get discounts on our services To get FREE software