PRESENTATION (30 minutes)Teacher introduces the radio commericial “Ultster County Tourism Summer_2011 Radio Commericial” on YouTube. (Appendix A: Powerpoint Slide 1)Teacher directs pupils to pay close attention to the features of the commericial.Teacher ensures that pupils are on the same level by checking what the commericial is about, and based on their schema, share what they know about the purpose of such a radio commercial as well as to identify the people who are likely to be interested in the commercial (Target audience). (Appendix A: Powerpoint Slide 2)

Teacher elicit pupils’ responses and establishes that the target audience are travellers looking for a holiday destination and the purposes are to persuade listeners to visit Ulster County as well as to capture their attention.

After the commericial has been played, teacher directs pupils to identify the features of the commercial that would capture their attention as listeners and persuade them to visit Ulster County. (Appendix A: Powerpoint Slide 3)Teacher further provides scaffolding that would guide them to think of the tone, clarity, speed and fluency, and vocabulary employed in the commericial. (Appendix A: Powerpoint Slide 4)Teacher invites pupil volunteers to share their responses.

From pupils’ responses:Teacher reinforces that the tone employed has to be persuasive and highlights the use of other features such as music and sound effects that could serve to seize listeners’ attention. Teacher reinforces the importance of voice clarity to allow listeners to understand the information presented in the commericial and explains that speed and fluency is important to minimize air time and cost of advertising.

Teacher replays the commericial and gets pupils to listen out for vocabulary that serve to add greater enticement to the holiday destination as well as credibility.Teacher invite pupils to share their responses and then reinforces how the usage of appropriate vocabulary such as those in the commercial (Appendix A: Powerpoint Slide 5) could add greater enticement and offer credibility.Teacher further elaborates that the employment of such creative words serve to create visual within the listeners’ minds.Teacher then directs pupils to think if there are any words mentioned in the commercial that creates a sense of urgency. Teacher highlights that a sense of urgency is often used in radio advertising and lists other word examples typically used in radio commercials to convey the urgency. (call NOW, visit the website TODAY, etc.)

Lee Puay Joo Christine, TG08 Mrs Selvi Peters

PRACTICE (20 minutes)

Learning Outcomes: By the end of the lesson, pupils will be able to effectively impart information through radio commercials by means of incorporating the following features and techniques: (a) tone (b) clarity of voice (c) speed and fluency (d) vocabulary

QCE 502- Teaching Oral Communication

Each pupil is given an activity sheet. (Appendix B).Pupils will be tasked to work in groups of five to complete and perform the activity.They are to read the given commericial and discuss ways of delivering and acting out the radio commericial together as a team. Pupils will be given 10 minutes for discussion and practice.Teacher motivates pupils to be as creative as possible by encouraging them to consider the lingering impression the commercial will make on the listerners—the music or sound effects as useful elements. Teacher also encourages pupils to bear in mind the tone, clarity and speed and fluency used when they are practising their delivery.Teacher facilitates by providing guidance and ideas to groups with difficulties. When the time is up, teacher calls upon the groups to come forward to perform their radio commercial to the rest of the class.Teacher then provides feedback to individual group performance.

PRODUCTION (40 minutes)Pupils will be seated in their original groups of five.Teacher distributes activity sheet (Appendix C) to all pupils.Before the class begins the activity, teacher directs pupils to follow the instructions and guidelines provided on the activity sheet.

Teacher reminds pupils about the choice of vocabulary used when planning the script, that it is important to employ words that add enticement to the product. Teacher also reminds pupils about the other features to be incorporated when they are practising their script, such as the tone, clarity of voice and speed and fluency. (Allow pupils to view Appendix A: Powerpoint Slide 4 for reference while working on activity.)

After every group has finished the task, teacher calls upon each group to come forward with their script to present and perform their very own radio commercial.Teacher will take the opportunity to refine any language errors and provide feedback on groups’ strengths as well as possible areas for improvement.

Lee Puay Joo Christine, TG08 Mrs Selvi Peters

Appendix A – Teaching Slides on Microsoft Powerpoint

Slide 1

Slide 2

Slide 3

Slide 4

Slide 5