lessons from landing in the new york times by steven uster of fundthrough
TRANSCRIPT
5 Lessons From Landing in the New York TimesTech Toronto Meetup July 2015
Steven UsterCEO & Co-Founder
Co-Founder & CEO of FundThrough
A marketplace lender for small business loans
We reduce invoice payment terms to 24 hours
Seed funded by Real Ventures + awesome angels
WHO AM I?LOOKING TO HELP OTHER ENTREPRENEURS GROW THEIR BUSINESS
Passionate entrepreneur (3x over) looking to help other entrepreneurs grow their companies
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HOW DID I GET INTO THE NYT? 1. Read article posted on LinkedIn –
contacted journalist2. Wrote blog post about the power of
LinkedIn3. LinkedIn Corp PR re-tweeted post4. Coincidentally, NYT was working with
LinkedIn to write an article about SMBs
5. Spoke with NYT journalist about more than LinkedIn
5 LESSONS I LEARNEDBY LANDING IN THE NEW YORK TIMES
Look for ways to be helpful
LESSON #1
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Use all available toolsLESSON #2
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Be polite and courteousLESSON #3
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A simple “thank you” kept the conversation alive
Keep your eyes open foropportunities
LESSON #4
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Stay even keeledLESSON #5
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BONUS LESSON:ALWAYS BE SELLING
WHAT COULD YOU DO IF YOUR INVOICES GET PAID IN 24 HOURS?
“ALWAYSBE
SELLING”
Alex Baldwin
Our Location260 Spadina AveSuite 400Toronto, ON
Websitewww.fundthrough.com
@fundthrough
Call Me
416-971-5724
STAY IN TOUCHAlways available to help!