lessons from the link
TRANSCRIPT
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Lessons from the Link
Mark Josephson, CEO, Bitly@markjosephson
Social Media Day 2017
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Bitly Then
@markjosephson
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Consumer-centric
Parallel Trends Emerged
2 designs: person w/concentric circles around them (to indicate they're central) and a puzzle piece next to it.
Fragmentation
@markjosephson
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Bitly Today
@markjosephson
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@markjosephson
The link helps you see across the Internet.
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@markjosephson
EARNED OWNED PAID
SOCIALPUBLISHING
EMAIL& SMS
CUSTOMERSERVICE
CUSTOMERENGAGEMENT
CRM CMS WEBANALYTICS
DSP GOOGLE & FACEBOOK
DMP
LINK MANAGEMENT PLATFORM
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25% of the World Clicks on a Bitlink each month
300MILLION
LINKS CREATED
4BILLION
BROWSERS
9BILLIONCLICKS
39THOUSAND
DEVELOPERS
800THOUSAND
MAUs
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Lessons from the Link
@markjosephson
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@markjosephson
Branded links receive 34% more clicks.
BRANDING STILL MATTERS
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bit.ly/ comca.st/
@markjosephson
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PRIORITIZE MOBILE CX
65% of clicks come from mobile.
@markjosephson
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United delivers flight delays to customers with Bitlinks
@markjosephson
The Bitlink drives the user directly to flight details
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Twitter users are50% more engaged
than Facebook users.@markjosephson
LISTEN TO YOUR CLICKS
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48% of clicks don’t come from social.
THINK BEYOND YOUR SILO
@markjosephson
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The hidden lesson
@markjosephson
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@markjosephsonlnapo.li/2s9y2sB
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@markjosephson
What is the One Thing SM teams should
be concerned with?
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Reach, awareness, eyeballs, followers, fans, favorites, likes re
ach
awareness
eyeballs
followers
fans
favo
rites likes
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(GIF or image: driving biz)Conversations to Conversions
@markjosephson
CONVERSATIONS TO CONVERSIONS
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thank you.@markjosephson