lessons from the shanzhai
DESCRIPTION
Part 2 of my talk with Lyn Jeffery at SXSW. Audio available here: https://soundcloud.com/officialsxsw/imitation-as-innovationTRANSCRIPT
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VS
Lessons From The Shanzhai
Kris GaleVP of Engineering — Yammer, Inc.
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What is Disruption?
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Competition Disruption
These Companies provide the same value the same way
These Companies provide the same value in different ways
Vs
Vs
Vs
Vs
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Attrition Warfare Maneuver Warfare
• Centralization• Command and
Control• Careful Pace
• Decentralization• Delegation of
initiative• Speed
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How are the Shanzhai demonstrating the advantages of maneuver warfare?
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Companies are vulnerable to disruption
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What if companies organized around the value they provide?
Video Streaming Mailbox + DVD’s
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The Shanzhai aren’t a single company, so they’re necessarily decentralized.
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Rules of the Shanzhai
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Design nothing from scratchMake time for innovation
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Innovate at small scaleAllow everyone to innovate
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Share as much as you canWork openly and break down silos
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Sell it before you make itDon’t build solutions in search of
problems
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Act Responsibly in the NetworkAssume and maintain trust
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The Shanzhai provide a model for decentralized innovation.
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Questions?