lessons in marketing: 7 ways to ace your school enterprise sale
DESCRIPTION
7 ways to ace your school enterprise or project sale using customer profiling marketing techniques. Part of a presentation made for Careers Week at a primary school in Wales.TRANSCRIPT
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Lessons in Marketing
Ace the Mini Enterprise Sale
with these 7 Weird Tips!
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Most people think Marketing is about...
Working hard
Having ideas
Making money
BUT...
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What it’s really about is...
People! Starry eyed kid by Henti Smith (Creative Commons licensed)
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To sell you must know your customer
“The first step in exceeding your customer’s expectations is to know those expectations.”
Roy H. Williams So let’s get to know them...
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Who is your customer?
1. Are they male or female?
2. How old are they?
3. Where do they live? City,
suburbs, countryside?
His n hers by Nicole Vaughn(Creative Commons licensed)
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What is your customer like?
4. What are their likes?
5. What are their dislikes?
6. How do they spend their
time? (Where might you
meet them?) His n hers by Nicole Vaughn(Creative Commons licensed)
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How can you appeal to them?
7. How can you make your product appeal to them? Appearance, language and more...
Knead Dough? by Kyle Strickland(Creative Commons licensed)
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Congratulations!
You’ve completed your first ever customer profile
and you’re ready to ace the Mini Enterprise sale.
Good luck Year 4!